Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to become emotionally relevant through: Promoting shared meaning Tapping into the pleasure principle Empowering creative experiences Previous podcast episodes (in video format) are hosted on our YouTube channel. The podcast is […]
Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it. Including: Why dilution in esports hurts branding How mascots and personification helps brand building The benefits of differentiation Previous podcast episodes (in video format) are hosted on our YouTube channel. […]
Episode number eight of the eSports iQ podcast series takes a no-holds barred look at three issues that hinder widespread audience growth for competitive video games. Specifically, why Riot Games CEO Nicolo Laurent’s statement that, “…by the end of the century most top sports are going to be esports,” will not age well unless the […]
@itrexITRexEmerging Tech Development & Consulting: Artificial Intelligence. Advanced Analytics. Machine Learning. Big Data. CloudCOVID-19 is ruthlessly shaping ordinary stores into supermarkets of the...
Conversational marketing is a process of enchanting online visitors and transforming the leads through conversation-determined proceedings. It aims to form the client’s best...
