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Unlocking Crypto’s Esports Potential

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Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to become emotionally relevant through:

  • Promoting shared meaning
  • Tapping into the pleasure principle
  • Empowering creative experiences
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Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!


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  • Source: https://www.esportsgroup.net/unlocking-cryptos-esports-potential/?utm_source=rss&utm_medium=rss&utm_campaign=unlocking-cryptos-esports-potential

This Post was originally published on Esports Group

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