Episode number ten of the eSports iQ podcast series discusses why emotional connection is the missing piece for crypto companies’ esports marketing. Including how to become emotionally relevant through:
Promoting shared meaning
Tapping into the pleasure principle
Empowering creative experiences
Previous podcast episodes (in video format) are hosted on
our YouTube channel.
The podcast is also available on
Apple, Google and Spotify. Enjoy!
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Post was originally published on Esports Group