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Fixing Esports Brand Building

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Episode number nine of the eSports iQ podcast series explores the complexity of building strong brands in competitive video games and how to overcome it. Including:

  • Why dilution in esports hurts branding
  • How mascots and personification helps brand building
  • The benefits of differentiation
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Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!


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  • Source: https://www.esportsgroup.net/fixing-esports-brand-building/?utm_source=rss&utm_medium=rss&utm_campaign=fixing-esports-brand-building

This Post was originally published on Esports Group

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