• Pudgy Penguins announced its Web3 gaming venture at Art Basel Miami: Pudgy World, an “immersive, digital environment” powered by zkSync Era. 
• The game, which will launch in alpha next year, is open to all, though NFT holders and those who purchase Pudgy Penguin toys will gain special perks. 

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Pudgy Penguins, the popular NFT project, has announced the next stage of the project’s development: Pudgy World, a Web3 game powered by Ethereum Layer 2 network zkSync Era, that the company describes as an “immersive, digital environment.” 

Pudgy Penguins’s announcement comes at a time of particular success for the project. 

The floor price of its NFTs has nearly doubled in the past two weeks, according to data from Opensea, and the brand recently launched toys in 2,000 Walmart stores across the country — a bit fewer than half of over 4,000 branches in the United States. 

Pudgy World’s alpha will be open to all gamers, though Pudgy NFT holders and Pudgy Toy buyers will be able to claim unique perks inside the game’s virtual world. 

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Details on gameplay are currently scarce, though the company describes two “hero characters,” Pudgy and Peaches, that will “guide players through the adventures that await them.” Both characters feature in the game’s animated launch trailer. 

NFT holders will also benefit from others buying products related to the game’s ecosystem through royalties, the company announced. 

Notably, the project’s original founders proposed creating a metaverse game, but were ousted after the Pudgy Penguins community decided they hadn’t kept their promises. 

As for zkSync, Pudgy Penguins chose the Layer 2 network “because it was the first zkEVM and fastest proof system in production to scale Ethereum to a million developers and a billion users,” according to the company. 

“zkSync…is the only chain able to advocate for and bolster the success of Pudgy World and the Pudgy community as they introduce blockchain technology to the next generation of mobile gamers.”

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