Google holds the title of being one of the most used search engines globally, dominating over 90% of the market share. But there are specific countries where Google is not the primary search engine. These countries include China, Russia, North Korea, and South Korea.
Over the past 20 years, Google’s search engine has been the go-to search engine for countless individuals, whether conducting daily searches, researching products, or staying informed with current news. But ignoring the alternatives might mean you miss other opportunities to drive traffic. Google is not the answer for everyone and everything. That is why we have put together a list of alternative search engines to consider.
Google has faced significant criticisms, mainly regarding safety and privacy concerns. The company is known for collecting user data not only for its purposes but also for third-party entities. Apart from the Search function, other Google tools like Gmail, Google Maps, and YouTube gather a wealth of information about you and your online activities.
One of the main reasons users explore alternative search engines is to find better privacy measures. For instance, DuckDuckGo is a search engine that does not track its users. Similarly, Search Encrypt takes privacy seriously by clearing browsing history after 15 minutes of inactivity. These alternatives offer users a safer and more private online experience than Google.
In this blog, you will discover the 16 best alternative search engines that surpass Google’s capability.
What Are the 16 Best Alternative Search Engines to Google?
Regarding search engines, Google is often the first name that comes to mind. Google has naturally become the primary focus for SEO and marketing experts looking to optimize their online presence. However, plenty of alternative search engines offer equally impressive features. Some people opt for Google alternatives due to privacy concerns, as Google is known for tracking user data for its purposes and third-party usage.
If you have only used Google as one of the leading search engines in your life, exploring search engines other than Google might reveal options that better suit your preferences and needs.
Microsoft’s Bing is the second largest search engine worldwide after Google. It boasts a user-friendly interface, offering a visually engaging experience with its stunning daily background photos. One of Bing’s standout features is its video search, presenting results as large thumbnails with previews and sound on hover.
Like Google, Bing comes equipped with internal functionalities such as currency conversion, translation tools, and flight tracking, making it a versatile and competitive tool on the global market. Beyond its search capabilities, Bing also offers a rewarding experience. With its Rewards scheme, users can earn points while shopping or searching, which can later be redeemed for apps and movies, making it a convenient and practical perk.
DuckDuckGo has become the best search engine for privacy-conscious users who value online anonymity. Unlike other search engines that track and log user queries, DuckDuckGo ensures a private search experience. Its clean interface with minimal ads and infinite scrolling offers a seamless user experience. Adding DuckDuckGo’s browser extension enhances privacy even further. A standout feature is “bangs,” enabling direct searches within specific websites by typing a simple prefix, making searches more efficient and convenient. For instance, “ebay magic the gathering” takes you straight to eBay’s search results for “magic the gathering”. You can embrace online privacy with DuckDuckGo’s user-friendly and secure search engine.
Yahoo, a long-standing player in the search engine arena, has a remarkable history, surpassing even Google’s existence. Despite being perceived by some as outdated, it continues to hold its position as the third most popular search engine globally. Yahoo serves as the default search engine for Firefox, further solidifying its presence.
What sets Yahoo apart is its versatility beyond search functionalities. As a comprehensive web portal or one of the top web search engines, Yahoo encompasses a range of features, including email services, news, online shopping, games, and more, offering users an all-encompassing experience in a single location.
Integrating Yahoo with platforms like Flickr, Yahoo Answers, and Yahoo Finance enhances its appeal. This synergy leads to better image search results and an extensive pool of information on diverse subjects, providing users with a rich and rewarding browsing experience.
Originally called Ask Jeeves, Ask adopts a simple question-and-answer format, enabling natural-language searches. This user-friendly approach is particularly beneficial for individuals less acquainted with search engines, including older computer users.
Moreover, the search results include frequently asked questions about your query, offering convenient resources to support and enhance your search experience.
Baidu is dominant as China’s leading search engine, commanding a significant share of over 70% of the country’s internet market. Did you know that Google is banned in China? Interestingly, despite being in Mandarin, Baidu shares many similarities with Google regarding design and using ads for monetization. Additionally, Baidu utilizes rich snippets in its search results to enhance user experience.
However, it is essential to note that Baidu operates under strict censorship guidelines. Certain images and even pro-democracy websites are blocked on the search engine, reflecting the regulatory environment in China.
Brave, a search engine launched by Brave Software, Inc. in 2021, distinguishes itself by prioritizing user privacy. Unlike other platforms, it does not track or sell user data, ensuring a more secure browsing experience. Another unique aspect of Brave is its use of its web index to generate search results, allowing for greater control over outcomes and fostering user transparency. Handling 22 million daily queries, Brave’s independent index, though intentionally smaller than Google or Bing, ensures higher quality content and reduces spam.
WolframAlpha, a privately owned search engine, offers a unique experience by providing expert-level answers through Wolfram’s breakthrough algorithms, knowledgebase, and AI technology. The platform is intelligently categorized into Mathematics, Science & Technology, Society & Culture, and Everyday Life, each offering a wealth of subcategories and useful tools to compute data, research statistics, and obtain expert answers to various questions. One remarkable feature is its commitment to user privacy, as it does not track searches, giving users peace of mind.
Boardreader is one of the top search engines specifically designed for forums and message boards. With its user-friendly interface, you can effortlessly search through various forums and narrow down the results by date and language.
This platform is a valuable asset for content research, enabling you to discover authentic user-generated content related to your topic of interest. If you are not well-versed in the niche and unsure about which forums to explore, Boardreader can be an excellent starting point to connect you with relevant discussions and insights.
Like DuckDuckGo, StartPage was established with a strong commitment to user privacy. It refrains from tracking or storing any user data and does not use browsing behavior to target ads.
StartPage proudly claims to be “The world’s most private search engine,” delivering results similar to those obtained from a completely private Google search.
Beyond being a search engine, StartPage offers a proxy service, enhancing online safety by allowing users to browse websites anonymously. Additionally, they provide a custom URL generator, eliminating the need to set cookies during browsing.
The platform boasts a smart and clean interface, offering various themes, including Night Mode, for a highly functional and visually appealing user experience.
Using search engines extensively contributes to CO2 emissions, impacting the environment. However, there is a solution – Ecosia, an eco-friendly search engine. It operates as a CO2-neutral alternative, and every search you make generates revenue for their tree-planting initiative. On average, it takes around 45 searches to plant a single tree, making it a meaningful way to give back to the planet while searching the web. Ecosia’s mission is to make the internet greener, one search at a time.
Qwant, a privacy-focused search engine headquartered in France, ensures your searches remain private and free from personalized ads. The user-friendly interface conveniently categorizes search results into web, news, and social sections. Moreover, it boasts a dedicated music segment utilizing AI to assist you in finding lyrics and discovering new music.
One of its handy features is the quick-search function, denoted by “&” followed by a website name or shortcode. For instance, entering “&w” or “&wikipedia” allows instant access to Wikipedia’s results directly from Qwant.
12. Search Encrypt
Another excellent option for privacy-focused search engines is Search Encrypt. This search engine utilizes local encryption, ensuring your identifiable information remains untraceable and secure.
Being a metasearch engine, Search Encrypt aggregates results from various search partners, offering a comprehensive and unbiased search experience not influenced by browsing history.
One particularly intriguing feature of Search Encrypt is its automatic deletion of your local browsing history after 15 minutes of inactivity. This means you can browse with peace of mind, knowing your privacy is protected, even if others can access your computer.
SearX is a remarkable metasearch engine, striving to provide unbiased results by gathering information from multiple sources. Its open-source nature sets it apart, allowing anyone to review the source code, make contributions on GitHub, and even personalize and host it as their own search engine. With many preferences and settings, SearX delivers exceptional usability and fast, accurate results, setting it apart from other search engines.
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Yandex, the fifth most popular search engine globally, enjoys widespread usage in its home country, Russia, commanding an impressive 60% of the market share. Offering a service quite similar to Google, Yandex boasts a user-friendly layout allowing searches for websites, images, videos, and news. Beyond that, it provides additional features like mobile apps, maps, translation services, cloud storage, and more, all presented through a clean and seamless interface.
Gibiru’s tagline, “Unfiltered private search”, perfectly encapsulates the essence of its services. By installing the AnonymoX Firefox add-on, all your searches are routed through a proxy IP address, guaranteeing private and impartial search results. This added layer of privacy ensures that your browsing history remains untraceable to others. Moreover, Gibiru takes data protection seriously, as search queries are not stored on their servers and are promptly erased within seconds of your search.
16. Disconnect Search
At Disconnect, they provide you with the freedom to perform anonymous searches using your preferred search engine. When you enter a search term, they reroute and anonymize your query through our servers before sending it to your chosen search engine. This ensures your privacy remains intact while using your favorite search engine.
In addition to anonymous searches, Disconnect offers browser extensions and apps with various privacy-based features. You can block tracking sites, enjoy faster page loading, and view advertising requests, among other functionalities. It prioritizes your privacy and aims to enhance your online experience while keeping your data safe.
While Google remains the undisputed leader in the world of search engines, several search engines are better than Google that offer impressive features and unique advantages. These Google search alternatives cater to various preferences, including privacy-conscious users and those seeking eco-friendly options. Exploring these alternative search engines can help users find options that better suit their preferences and needs, providing diverse and enriched search experiences beyond Google’s dominance in the market.