717 ukubukwa

Uma uthanda ukumaketha kwedijithali noma ungumnikazi wewebhusayithi, kungenzeka ukuthi uyazi ngamathuluzi we-SEO nokuthi angasiza kanjani ukukhulisa ubukhona bakho ku-inthanethi. Lezi Ithuluzi lokubika le-SEO ikunikeza ulwazi oluwusizo njengokuthola amagama angukhiye owashodayo, ukubona amathuba ezixhumanisi ezengeziwe, nokuqhathanisa ithrafikhi yewebhusayithi yakho.

Ukubika kwe-SEO kufana nekhampasi yedijithali yabakhangisi, okubasiza ukuthi bazulazule emhlabeni wokuthuthukisa injini yokusesha. Ukufinyelela phezulu emiphumeleni yosesho kufana nokuthola umcebo. Kodwa ufika kanjani lapho futhi uhlale lapho? Imfihlo ukusebenzisa ukubika okuhlakaniphile kwe-SEO. Ngokubheka idatha ebalulekile ye-SEO, ungenza izinqumo ezingcono mayelana nendlela yokuthuthukisa. Ngaphandle kokubika okuhle, kufana nokuzulazula uvale amehlo, ungazi ukuthi uyaphi. Imibiko emihle ayibonisi nje kuphela indlela kodwa futhi ifakazela ukubaluleka kokusebenza kanzima kwakho kubo bonke abahilelekile.

Kule bhulogi, uzongena emhlabeni wokubikwa kwe-SEO. Sizofaka yonke into kusukela kokuyisisekelo kuya kumathuluzi athuthukile, ngakho-ke noma umusha ku-SEO noma uchwepheshe, uzothola okuthile okubalulekile.

Ake sithi unesitolo, futhi ufuna amakhasimende amaningi angene emnyango. Ithuluzi lokubika le-SEO lifana nethuluzi elikusiza ukuthi uqonde ukuthi abantu bathola kanjani izitolo ezifana nezakho ku-inthanethi.

Indlela eyinhloko abantu abathola ngayo izitolo ku-inthanethi ngokusesha ku-Google. Ngakho, lokhu Ithuluzi lokubika le-SEO ihlola ukuthi iwebhusayithi yakho ifinyelela kanjani ekusesheni kwa-Google amagama angukhiye ahlobene nebhizinisi lakho. Uma usezingeni eliphezulu, maningi amathuba okuthi abantu bakuthole. Iphinde ikusize uthuthuke. Nansi indlela:

Ukulandelela amagama angukhiye: Ilandelela amagama angukhiye abalulekile ebhizinisi lakho futhi ikubonise ukuthi izinga lakho lishintsha kanjani ngokuhamba kwesikhathi. Ngale ndlela, ungabona ukuthi yini esebenzayo nengasebenzi.

Ucwaningo Elingukhiye:  Kukusiza ukuthi uthole amagama angukhiye amasha angase abe mahle ebhizinisini lakho. Ibheka ukuthi bangaki abantu abasesha lawo magama angukhiye nokuthi kungaba nzima kangakanani ukuwaklelisa. 

Ukuhlanganisa Isixhumanisi:  Cabanga ngezinye izitolo zincoma eyakho kumakhasimende azo. Le softhiwe ikusiza ukuthi uthole amawebhusayithi axhumanisa neyakho, angathuthukisa izinga lakho.

Ukuhlola Iwebhusayithi: Njengoba nje udokotela ehlola impilo yakho, le software ihlola impilo yewebhusayithi yakho. Iqinisekisa ukuthi iwebhusayithi yakho ihlelwe ngendlela ethandwa yi-Google nezivakashi. 

Ngokusebenzisa lawa mathuluzi, ungathuthukisa ukusebenza kwewebhusayithi yakho. Ezibuza Ngikwenza kanjani ngokuzenzakalelayo ukubika kwe-SEO? Amathuluzi amaningi anikeza izici ezizenzakalelayo, ukonga isikhathi nokunikeza imininingwane yakamuva kalula.

Ungasebenzisa izidingo zakho, lawa mathuluzi amahlanu aphumelela kakhulu Amathuluzi wokubika we-SEO ongakhetha kuzo:

1) -Google Analytics

I-Google Analytics ibheka okwenzekayo kuwebhusayithi yakho. Ikubonisa ukuthi izivakashi zakho zivelaphi, noma ngabe ziqedela imigomo ozibekele yona, kanye nokuthi umncintiswano wakho wenza kahle kangakanani.

Nge-Google Analytics, ungakwazi ukuqoqa imininingwane mayelana nezivakashi zakho, ubone ukuthi i-SEO yakho kanye nemizamo yokumaketha iyakhokha yini, futhi ubone amathrendi ekuziphatheni kwabasebenzisi. Ungakwazi futhi ukufunda mayelana nezibalo zabantu abavakashi bakho, yimaphi amadivayisi abawasebenzisayo, nokuthi basebenzisana kanjani.

Kufana newindi elibonisa ukusebenza kwe-SEO yewebhusayithi yakho, linikeza amathuluzi afana namadeshibhodi namashadi ukuze ubone idatha yakho ngeso lengqondo. Futhi ingxenye engcono kakhulu? Kumahhala ekulandeleleni kwe-SEO okuyisisekelo, okukuvumela ukuthi ubone ukuthi imaphi amagama angukhiye aletha abantu kusayithi lakho futhi akunike imininingwane eyisisekelo ye-SEO ongasebenza ngayo.

2) Ama-Ahrefs

I-Ahrefs iyithuluzi elidumile lokubika le-SEO elikusiza ukuthi wenze izinqumo ezihlakaniphile mayelana nokuqukethwe kwakho nokukhomba. Iza nezinhlelo ezihlukene ezinikeza izici ezihlukahlukene nezinketho zokusekela, ezihlanganisa yonke into kusukela ocwaningweni lwamagama angukhiye kuya kumasu.

Isici esisodwa esivelele se-Ahrefs "iphrofayili ye-backlink." Ungafaka iwebhusayithi futhi uthole ideshibhodi ebonisa izixhumanisi zayo ezingemuva, amamethrikhi, kanye nethrafikhi yezinto eziphilayo. Esigabeni esithi “Ama-Backlinks”, uzobona zonke izinhlobo zezixhumanisi: dofollow, nofollow, redirect, nokuningi.

Ochwepheshe abaningi be-SEO basebenzisa lokhu ukuhlola izixhumanisi zezimbangi zabo. Ngokubona ukuthi ubani oxhumanisa nesayithi labo, bangaqonda ukuthi kungani abantu beyithola ibalulekile. Isici esibizwa ngokuthi "Okuhamba phambili Ngezixhumanisi" sigqamisa amakhasi anama-backlink amaningi, sikusiza ukuthi ugxile ekudaleni okuqukethwe okusebenza kahle kakhulu okufanayo.

Kodwa i-Ahrefs ayigcini nje nge-backlinks. Ungakwazi futhi ukuyisebenzisela ucwaningo lwamagama angukhiye, ukuhlola amagama okusesha ahlobene namagama akho angukhiye, nokuhlaziya ubunzima bawo. Lokhu kukusiza ukuthi uhlele kahle isu lakho le-SEO futhi udale okuqukethwe okuhambisana nezithameli zakho.

3) Semrush

I-Semrush iyithuluzi elisiza ngokubika kwe-SEO. Inikeza amathuluzi amaningi ahlukene ukulandelela ukusebenza kwe-SEO yewebhusayithi yakho. Ungabona idatha yesikhathi sangempela futhi uthole iziphakamiso zezinto ezifana nokudalwa kokuqukethwe nezixhumanisi zokwakha. Ilungele amabhizinisi abo bonke osayizi, ibasiza ukuthi bahlangabezane nezinhloso zabo ze-SEO.

Iphinde inikeze iziphakamiso zokudala okuqukethwe okungcono, ukuthola amathuba okwakha izixhumanisi, nokwazisa isu lakho lebhizinisi lilonke. Noma ngabe ungumnikazi webhizinisi elincane noma i-ejensi yokumaketha, i-Semrush ingaba ithuluzi elibalulekile lokuthuthukisa i-SEO yewebhusayithi yakho.

4) Isitholi se-KW

I-KWFinder ingenye ye Ithuluzi elihle kakhulu lokubika le-SEO eyaziwa ngesixhumi esibonakalayo esisebenziseka kalula. Inikeza izici eziningi zokuthuthukisa izinga lenjini yokusesha yesayithi lakho nokuheha izivakashi eziningi. Nge-KWFinder, uthola isixhumi esibonakalayo esisebenziseka kalula esilungele abasaqalayo nochwepheshe. Ihlinzeka ngemininingwane yamagama angukhiye ahlanganisiwe futhi ivumela ukwenza ngokwezifiso uhlu lokuphatha amagama angukhiye ngendlela efanele. Futhi, ungakwazi ukuthekelisa kalula idatha, uyenze ithuluzi elinamandla lokuhlela amagama angukhiye.

5) Isitudiyo sokubuka

I-Looker Studio, phambilini eyayaziwa ngokuthi i-Google Data Studio, iyithuluzi elenza kube lula ukubona idatha ngokuguqula idatha eluhlaza ibe amadeshibhodi nemibiko ekhangayo. Ngokungenisa amasethi edatha ezifanekisweni ezichazwe ngaphambilini, abasebenzisi bangakwazi kalula ukudala amadeshibhodi enziwe ngokwezifiso ahambisana nezidingo zabo ezithile. Njengoba ihlinzekwa i-Google, i-Locker Studio imahhala ngokuphelele futhi iyakwazi ukuphatha izinhlobo zedatha eyahlukene, okuhlanganisa idatha ye-SEO. Ukusebenzisa izifanekiso ze-Locker Studio kuvumela abasebenzisi ukuthi babone ngeso lengqondo ngempumelelo futhi bahlaziye ukusebenza kwabo kwe-SEO, okuyenza ibe ithuluzi elibalulekile lokuthuthukisa ukubonakala kwewebhusayithi nokushayela ithrafikhi.

Isiphetho

Ukusebenzisa ithuluzi lokubika le-SEO kunganikeza ibhizinisi lakho noma amaklayenti unqenqema ngokuhlonza amathuba okukhula namasu e-SEO esikhathi esizayo. Ngezinketho ozenza ngokwezifiso, ungaqhudelana nanoma yimuphi usayizi webhizinisi futhi uzivumelanise nezimo ezishintshayo. Ku-W3Era, yethu Ochwepheshe Bokumaketha ku-inthanethi inikeza idatha engenzeka, isusa ukuqagela futhi inike amandla izinqumo ezinolwazi ukuze kwandiswe ibhajethi yokukhangisa noma yokuqukethwe.