Inkundla yezokuxhumana iyadlondlobala, futhi amabhizinisi amancane ayisebenzisela ukuxhumana namakhasimende. Eqinisweni, cishe zonke izinkampani ezinkulu e-US zazihlela ukusebenzisa marketing media social ngo-2024. Lesi sikhala esiminyene senza kube nzima ukuthi imikhiqizo inakwe. Yilapho i-influencer marketing ingena khona.

Phakathi nalolu bhubhane, cishe oyedwa kwabathathu bakwa-Gen Z kanye nengane esanda kuzalwa bezwa umuzwa womphakathi ovela kubadali bokuqukethwe. Ukuze ufinyelele abathengi be-Gen Z futhi udale okuhlangenwe nakho okubonakalayo, ukukhangisa kwethonya ikhule ngo-470%.

Cabanga nje ubona i-YouTuber yakho eyintandokazi ikhuluma nge-tracker entsha yokufaneleka. Bayayithanda, futhi ifanelana ngokuphelele nezinhloso zakho zokujima. Kungenzeka kakhulu ukuthi uthembe umbono wabo kunesikhangiso esingahleliwe, akunjalo?

Lokho kungamandla okukhangisa kwe-influencer. Kuyindlela yokuthi amabhrendi asebenzise izihlabani zenkundla yezokuxhumana (abagqugquzeli nabadali) ukuze bakhangise imikhiqizo yabo. Ngoba abantu sebevele bethemba laba bagqugquzeli, izincomo zabo zizwakala ziyiqiniso, njengomngane okutshela okuthile okuhle.

Lena indlela kumnandi for amabhizinisi amancane ukufinyelela abantu abasha asebevele benentshisekelo ezintweni ezifanayo. Kuyasiza ukwethula umkhiqizo wakho futhi wakhe uxhumano namakhasimende angaba khona angase athande lokho okunikezayo.

I-Influencer marketing iwuhlobo olusha lwe ukudayiswa kwe-digital, ngakho-ke kunokuningi ukungaqiniseki mayelana nendlela yokuyisebenzisa nokuthi iwusiza kanjani umkhiqizo wakho. Kule bhulogi, ungathola izimpendulo zemibuzo yakho futhi ufunde ukuthi ukumaketha kwe-influencer kusiza kanjani amabhrendi, abalandeli, kanye nethrafikhi yesayithi iheha abantu abaningi, yakha ukwethembeka komkhiqizo, futhi yandise ukuthengisa.

Qonda ukumaketha kwe-Influencer

Umgqugquzeli ngumuntu ofana nosaziwayo, umuntu osesidlangalaleni, noma umdali wokuqukethwe onezithameli ezibandakanyekile. I-Influencer marketing isebenzisa laba bantu abadumile ukukhuthaza umkhiqizo wakho ngokusebenzisa izincomo ezikhokhelwayo nezincomo.

Ukubambisana ne I-Influencer Marketing yamabhizinisi amancane inikeza ukufinyelela okuqondile eqenjini lamakhasimende angaba khona anentshisekelo yokuthenga umkhiqizo wakho.

Kungaphezu nje kokuthanda okuthunyelwe noma ukwabelana ngezithombe. Cabanga nge-influencer marketing njengekhasimende elithembekile elitshela izinkulungwane zabangane balo ngomkhiqizo wakho. Lapho abantu bebona abagqugquzeli babo ababathandayo begqoke izingubo ezipholile noma besebenzisa okokuhlanza okusha, kungenzeka bathenge lezo zinto, futhi.

I-Influencer Marketing Iwasiza Kanjani Amabhrendi?

Ukumaketha kwe-Influencer kungashintsha umdlalo kubanikazi bamabhizinisi amancane. Nasi isizathu:

Khohlwa izikhangiso eziyisicefe: Lahla lezo zikhangiso zesikole esidala. Ikuvumela ukuthi uxhumane nabantu ngokwemvelo I-Influencer Marketing yamabhizinisi amancane.

Thola isizwe sakho: Abagqugquzeli banemiphakathi yabalandeli asebevele banentshisekelo kulokho ongakunikeza. Kuyindlela ephelele yokukhomba izethameli ezifanele.

Yakha ukuxhumana okuhlala njalo: Ukubambisana nabanamandla kungakha ubudlelwano besikhathi eside namakhasimende angaba khona. Bazokwazi uhlobo lwakho futhi baluthembe kakhulu.

Khulisa ukuthengisa (kanye nemikhondo): Umgomo wokugcina, akunjalo? I-Influencer marketing ingakusiza ukuthi ufike lapho.

Noma ukumaketha kwe-influencer kuwumbono omusha, amathani amabhizinisi amancane aba nempumelelo ngakho. Ungahlanganiswa nabagqugquzeli abambalwa ukuze uqalise okusha. Noma ungasebenza “nama-micro-influencers” ukuze wakhe ukuqwashisa ngomkhiqizo. Iphuzu liwukuthi, lokho kukhangisa okunamandla kungafinyeleleka, ngisho nakumabhizinisi amancane.

Futhi, uma ucabanga ngokukhulisa ibhizinisi lakho ngolunye usuku, ukuba nobudlelwano bethonya osebuvele bukhona kuzokunikeza isiqalo ekufinyeleleni izinhloso zakho.

Hlola Izinhlobo Zokumaketha Kwe-Influencer 

Nazi ezinye izindlela kungani ukukhangisa kwe-influencer kusebenza kahle ekufinyeleleni amakhasimende amasha:

• Amaposi axhasiwe

Leli isu lakudala lokumaketha lomgqugquzeli. Ukhokha umgqugquzeli ukuthi enze okuthunyelwe kwenkundla yezokuxhumana (isithombe, ividiyo, noma ibhulogi) equkethe umkhiqizo wakho. Isihluthulelo siwukwenza kube ngokwemvelo futhi ugweme ukuthengisa kanzima. Abathonya kufanele baxoxe indaba futhi banikeze ulwazi olubalulekile, hhayi nje ukukhuthaza okuthile. Ungazinika iziqondiso neziyalezo, kodwa uvumele ubuhlakani babo bugeleze. Landela ngomkhondo imiphumela usebenzisa izixhumanisi ezikhethekile noma amakhodi kokuthunyelwe.

• Amakhodi Esaphulelo kanye Nezixhumanisi Zokusebenzisana

Dala ikhodi yesaphulelo ehlukile noma isixhumanisi ukuze abagqugquzeli babelane nabalandeli babo. Ngale ndlela, ungakwazi ukulandelela okuthengiswayo okukhiqizwa iphromoshini yomgqugquzeli. Thumela umgqugquzeli umkhiqizo wamahhala ukuze akwazi ukuwuzama ngaphambi kokuwuncoma. Leli su lisebenza kahle kakhulu ngabagqugquzeli abaphumelelayo abanababukeli abaningi.

• Imincintiswano kanye Nezipho

Wonke umuntu uthanda izinto zamahhala. Imincintiswano nezipho kuyindlela enhle yokudala isasasa nokwenza abantu bakhulume ngomkhiqizo wakho. Uzakwethu nomuntu onethonya ukuze anikeze umkhiqizo wamahhala noma isevisi njengomklomelo. Uma ungenela umncintiswano, abantu bazothanda, babelane, noma babeke amazwana kokuthunyelwe komgqugquzeli, okwandisa ukuqwashisa komkhiqizo wakho. Qiniseka ukuthi umncintiswano kulula ukuwungenela futhi unemithetho ecacile. Nakuba ama-giveaways angakunikeza amandla esikhashana, asebenzise namanye amasu empumelelo yesikhathi eside. Ungabonga umgqugquzeli ngomkhiqizo wamahhala noma isaphulelo.

• Yabelana Ngokuqukethwe Kwe-Influencer

Faka amaposi ebhulogi nokunye okuqukethwe okudalwe abagqugquzeli eziteshini zakho zenkundla yezokuxhumana. Lokhu ukunqoba-win. Uthola okuqukethwe okuhle kwekhasi lakho, futhi umgqugquzeli uthola ukuchayeka kubabukeli bakho. Khetha I-Influencer Marketing yamabhizinisi amancane nezithameli ezibandakanyeke kakhulu ngomthelela omkhulu. Bazise uma wabelana ngomsebenzi wabo, futhi ubanikeze ikhredithi ngama-backlink noma izingcaphuno.

• Ama-ambassadors weBrith

Lokhu ubambiswano lwesikhathi eside nomuntu onethonya oba ubuso bomkhiqizo wakho. Amanxusa akha ukwethenjwa nokuqwashisa umkhiqizo wakho futhi angasiza ngokuqaliswa komkhiqizo nezinhlobo ezahlukene zokuqukethwe. Lokhu kungaba ukuzibophezela kwamasonto amaningi, inyanga, noma iminyaka. Isikhathi esengeziwe sivumela umgqugquzeli ukuthi enze izinhlobonhlobo zokuqukethwe okubandakanyayo. Njengoba izethameli zabo zijwayelana nomkhiqizo wakho, ukuthengisa nomthamo kuzokwanda. Yize osaziwayo bengaba amanxusa, cabanga ukusebenzisana nabagqugquzeli abaningi ukuze ufinyelele izethameli ezibanzi futhi uthole imbuyiselo engcono ekutshaleni kwakho. Amakhasimende aqotho nawo angaba amanxusa omkhiqizo amahle ngoba ayawazi futhi ayawuthanda umkhiqizo wakho.

Ngokusebenzisa i-influencer marketing, ungakwazi ukusebenzisa amandla ezihlabani zenkundla yezokuxhumana ukuze ufinyelele amakhasimende amasha futhi ukhulise ibhizinisi lakho elincane.

Isiphetho

Abathengi bakhetha imilayezo yokumaketha ezwakala ingokwemvelo futhi ingabhalwanga phansi. Ngokungafani nokuthunyelwe okuvamile, ukukhangisa kwe-influencer kwemikhiqizo isebenzisa okuqukethwe okunobungane, isitayela sengxoxo, nezindaba zomuntu siqu ukuze idonse abakuthakaselayo futhi ixhumane nezithameli. Ukwethenjwa abakwakhile kwengeza ukwethembeka, kuguqule abalandeli babe amakhasimende.

Qala ukuzuza imali ngokusebenzisa ubambiswano manje futhi ukusebenzise ngokugcwele okwakho ukukhangisa kwethonya sondela.

• I-SEO Powered Content & PR Distribution. Khuliswa Namuhla.
• I-PlatoData.Network Vertical Generative Ai. Zinike Amandla. Finyelela Lapha.
• I-PlatoAiStream. I-Web3 Intelligence. Ulwazi Lukhulisiwe. Finyelela Lapha.
• I-PlatoESG. Ikhabhoni, I-CleanTech, Amandla, Environment, Ilanga, Ukuphathwa Kwemfucuza. Finyelela Lapha.
• I-PlatoHealth. I-Biotech kanye ne-Clinical Trials Intelligence. Finyelela Lapha.
• Source: https://www.w3era.com/blog/grow-your-small-business-with-influencer-marketing/