Ku-athikili eshicilelwe yi-Wall Street Journal (WSJ) ngo-Ephreli 3, 2024, ukukhuphuka okushaqisayo kwama-deepfakes namandla awo okuphazamisa amabhizinisi nezikhungo zezezimali kuvezwe obala. Njengoba i-Artificial Intelligence (AI) ithuthuka ngokushesha, okwenza ukukhiqizwa kwezwi nesithombe kube okwangempela kunangaphambili, abalingisi abanonya manje sebeqondise amabhizinisi anobuchwepheshe obuyindida obuyinkohliso.
NgokukaBill Cassidy, isikhulu esiphezulu sezokwaziswa kwa-New York Life, izingcingo zomgunyathi bezilokhu zikhathaza, kodwa ikhono lamamodeli e-AI lokulingisa amaphethini ezwi lomuntu ngamunye futhi anikeze imiyalelo ngocingo adala ubungozi obusha. Umbiko we-WSJ ugqamisa ukuthi amabhange nabahlinzeki bezinsizakalo zezezimali baphakathi kwabokuqala ukubhekana nalezi zinsongo, u-Kyle Kappel, uMholi wase-US we-Cyber kwa-KPMG, egcizelela isivinini esisheshayo lesi sikhala esithuthuka ngaso.
UCassidy utshele i-WSJ:
"Bekuhlezi kukhona izingcingo eziwumgunyathi ezingena. Kodwa ikhono lalawa mamodeli we-[AI] manje lokulingisa amaphethini ezwi angempela omuntu onikeza imiyalelo kothile onocingo ukuthi enze okuthile—lezi zinhlobo zezingozi zintsha sha."
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Isihloko sicaphuna umboniso wakamuva we-OpenAI, obonisa ubuchwepheshe (Injini Yezwi) engakha kabusha izwi lomuntu esiqeshaneni esingamasekhondi ayi-15. Nakuba i-OpenAI ikhethe ukungabukhiphi ubuchwepheshe esidlangalaleni kuze kube yilapho izingozi zokusebenzisa kabi ziqondwa kangcono, imiphumela isobala. Abalingisi ababi bangase basebenzise umsindo okhiqizwe yi-AI ukuze balawule isofthiwe yokuqinisekisa izwi esetshenziswa izikhungo zezezimali ukuze ziqinisekise amakhasimende futhi zinikeze ukufinyelela kwe-akhawunti. Idatha ye-WSJ umbiko ikhuluma ngokuthi i-Chase Bank yaba isisulu sezwi elakhiwe yi-AI ngesikhathi sokuhlolwa, nakuba ibhange lathi ulwazi olwengeziwe luyadingeka ukuze kuqedelwe ukuthengiselana kanye nezicelo zezezimali.
Izinga lenkinga ye-deepfake libonakala embikweni wenkundla yokuqinisekisa ubuwena i-Sumsub, eveze ukwenyuka okumangazayo okungama-700% kwezehlakalo ezijulile emkhakheni we-fintech ngo-2023 uma kuqhathaniswa nonyaka odlule. Ngenxa yalokho, izinkampani zisebenza ngokuzikhandla ukuze zenze izindlela zokuphepha eziqinile ukulwa negagasi elizayo lokuhlasela okugqugquzelwa yi-AI.
UCassidy waseNew York Life, ngokwesibonelo, usebenzisana neqembu lebhizinisi lenkampani ukuhlonza iziqalo kanye nobuchwepheshe obusafufusa obuklanyelwe ukulwa nama-deepfakes. Uphakamisa ukuthi ukuzivikela okungcono kakhulu ngokumelene nosongo lwe-AI okukhiqizayo kungase kube uhlobo lwe-AI yokukhiqiza ngokwayo.
I-athikili ye-WSJ iphinde igqamise ukusetshenziswa kabi okungaba khona kwe-AI ukukhiqiza izithombe zelayisensi yokushayela mbumbulu zokusetha ama-akhawunti aku-inthanethi. Ephendula, u-Alex Carriles, oyisikhulu sedijithali seSimmons Bank, ulungise izimiso zokuqinisekisa umazisi. Esikhundleni sokulayisha izithombe ezivele zikhona, amakhasimende manje kufanele athwebule amalayisense awo okushayela ngohlelo lokusebenza lwebhange futhi azithwebule izithombe azishuthe wona kuyilapho elandela imiyalo ukuze abheke ezinhlangothini ezahlukene. Le ndlela ihlose ukuvimba ukusetshenziswa kwe-generic AI deepfakes okungenzeka ingakwazi ukulingisa lokhu kunyakaza okuthile.
I-Carriles ivuma inselele yokwenza ibhalansi phakathi kokunikeza ulwazi lomsebenzisi olungenazihibe nokusebenzisa izinyathelo zokuphepha eziqinile ukuze kuvinjelwe abahlaseli ekusebenziseni isistimu. Kuyathakazelisa ukuthi akuwona wonke amabhange akhathazeke ngokulinganayo ngosongo olujulile. I-KeyBank CIO u-Amy Brady ubheka ukulibaziseka kwebhange ukwamukela isofthiwe yokuqinisekisa izwi njengenhlanhla, uma kubhekwa ubungozi bamanje obuhambisana nama-deepfakes. U-Brady uthi ngeke aphishekele ukuqaliswa kwesofthiwe yokuqinisekisa izwi kuze kube yilapho kutholakala amathuluzi asebenza kahle kakhulu okuthola abantu ongeyena.
- I-SEO Powered Content & PR Distribution. Khuliswa Namuhla.
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- Source: https://www.cryptoglobe.com/latest/2024/04/deepfakes-unleashed-is-your-business-ready-for-the-ai-invasion/
