Uma usesha okuthile ku-inthanethi, i-Google ifuna ukukubonisa impendulo engcono kakhulu. Yingakho bethanda amawebhusayithi anokuqukethwe kwekhwalithi ephezulu, uhlobo oluphendula umbuzo wakho ngokuqondile. 

Nansi indlela i-Google ethola ngayo ukuthi yikuphi okuqukethwe okungcono kakhulu: I-Google EEAT kanye ne-YMYL. I-EEAT imele isipiliyoni, ubuchwepheshe, ukugunyazwa, kanye nokuthembeka. Ngokuyisisekelo, i-Google ifuna ukubona okuqukethwe okubhalwe abantu abazi ukuthi bakhuluma ngani futhi ongabathemba ukuze uthole ulwazi olunembile. Lokhu kubaluleke kakhulu ezihlokweni ezingase zithinte impilo yakho, imali, noma ukuphepha (lezo zibizwa ngezihloko ze-YMYL). 

Kule bhulogi, sizodalula konke odinga ukukwazi mayelana ne-EEAT ukuze ubhale uhlobo lokuqukethwe lwekhwalithi ephezulu oluthandwa i-Google (futhi okusiza abasebenzisi bathole abakufunayo).

Amandla e-Google EEAT Amazinga Osesho Aphakeme

Igama elithi “EEAT” limele isipiliyoni, ubungcweti, ukugunyazwa, kanye nokwethembeka. Kubalulekile ukuqaphela ukuthi i-EEAT ayiyona ingxenye eqondile ye-algorithm yosesho lwe-Google kodwa iyingxenye ye Imihlahlandlela Yokukala Ikhwalithi Yosesho lwe-Google. Le mihlahlandlela ilandelwa ama-Quality Raters, ahlola ukuthi abadali bokuqukethwe banolwazi kangakanani.

I-Google ifuna ukukuxhuma ngolwazi oluthembeke kakhulu, ikakhulukazi ezihlokweni ezibalulekile njengezempilo noma ezezimali. Lezi zibizwa Imali Yakho Noma Impilo Yakho (YMYL). Amawebhusayithi enza kahle kakhulu ngolwazi, ubungcweti, ukugunyazwa, kanye nokwethembeka kungenzeka abekwe phezulu emiphumeleni yosesho lwe-Google, ikakhulukazi kulezi zinhlobo zosesho.

Obani Abalingani Bekhwalithi Yosesho 

I-Search Quality Raters ithimba eliqashwe i-Google ukuhlola ikhwalithi yemiphumela yosesho. Basebenzisa Imihlahlandlela ye-EEAT yakwaGoogle, njengemihlahlandlela ye-EEAT, ukuze wahlulele ukuthi okuqukethwe emiphumeleni yosesho kufanelekile, kunembile, futhi kuwusizo yini. Impendulo yabo isiza i-Google ukwenza ama-algorithms ayo abe ngcono futhi inikeze abasebenzisi imiphumela engcono yosesho.

Kubalulekile ukuqonda ukuthi lezi zilinganiso azithinti ngokuqondile izinga lesayithi. Esikhundleni salokho, i-Google isebenzisa ukuhlola kwayo ukuze iqonde ukuthi ingawathuthukisa kanjani ama-algorithms ayo wezinga.

Amathiphu Okuthuthukisa I-EEAT Yakho

Ungasithuthukisa kanjani isikolo se-Google EEAT kufanele kube yingxenye esemqoka Yesu Lokuqukethwe kwakho kanye nemizamo yethimba lakho. Ukufeza lokhu, sidinga ukuhlola izindlela zokuthuthukisa i-EEAT yethu. Lapha, sizobeka izinyathelo ezingu-8 zokukusiza wenze lokho kanye.

1. Thola Izixhumanisi Ezingemuva Eziqinile

Ukuthola ama-backlink ekhwalithi enhle kubonisa ukuthi ibhizinisi lakho lithembekile futhi linolwazi kangakanani. Sebenza ne-SEO yakho, ithimba le-PR, noma i-ejensi ukuze wakhe izixhumanisi ngokwabelana ngokuqukethwe okubeka iwebhusayithi yakho njengomholi embonini yakho. Ukubonakala njengokunegunya kwenzeka uma abanye ochwepheshe noma amawebhusayithi ahlonishwayo ekhuluma ngomkhiqizo wakho. Akukhona ngokuba nama-backlink amaningi, kodwa mayelana nokuba nalawo aphezulu. Isibonelo, uma iwebhusayithi ethembekile ikhuluma ngesayithi lakho njengochwepheshe kokuqukethwe kwayo, lokho kuyisixhumanisi esibalulekile. Izixhumanisi ezingemuva ezivela ezithombeni noma izinkinobho azingezi igunya futhi azilungile kangako. Ukuthola ama-backlink aqinile kuyisinyathelo sokuqala esiqinile ekuthuthukiseni igunya lesayithi lakho.

2. Gcina Okuqukethwe Kwakho Kubuyekeziwe 

Ucwaningo lufakazela ukubaluleka kokubuyekeza njalo nokubuyekeza okuqukethwe kuwebhusayithi yakho. Uma wenza lokhu, bheka okuqukethwe kwakho ngelensi yokuthi I-Google EEAT. Abalingani bosesho bafuna ukubona okuqukethwe kwezinga eliphezulu okubonisa isikhathi, umzamo, ubungcweti, nekhono. Kungumnyakazo ohlakaniphile wokubuyekeza okuqukethwe kwakho izikhathi ezimbalwa ukuze uqinisekise ukuthi kuhlala kunembile futhi kuhambisana nesikhathi, okungase futhi kubonise ku-Google ukuthi wenze umzamo.

Ukuze ubonise "isipiliyoni" kuzibuyekezo zokuqukethwe kwakho, siphakamisa ukuthi ubonise ubuciko bombhali. Lokhu kungasho ukungeza imininingwane yokuthi basebenzise umkhiqizo isikhathi eside kangakanani noma bawafake kuvidiyo. Ukwenza lokhu kungakha ukwethembana nezivakashi zakho futhi kuthuthukise ukwethembeka kwakho.

3. Gqamisa Amakhasimende Ajabule

Ukuze uthole ukwethenjwa, bonisa izibuyekezo ezinhle noma ubufakazi obuvela kubasebenzisi. Yabelana ngezindaba zokuzizwisa kwamakhasimende kwangempela, unikeze abangaba abasebenzisi ukuqonda ngalokho abangakulindela. Futhi akugcini lapho; qiniseka ukuthi ithimba lakho lisebenzisana nezibuyekezo nakwamanye amawebhusayithi. Phendula kukho kokubili izibuyekezo ezinhle nezimbi ukuze ubonise ukuthi unakile futhi uzimisele ukulalela impendulo.

4. Bambisana Nezimboni Ezingcono

Ukuze ubonwe njengochwepheshe, udinga ukwenza isiqiniseko sokuthi isayithi lakho noma ababhali babonisa ubuchwepheshe babo. Qala ngokubuyekeza ikhasi lakho elithi "mayelana nathi" ukuze ugqamise ulwazi lwakho namakhono. Futhi, sebenzisana nochwepheshe abaziwayo emkhakheni wakho ukuze uthuthukise ukwethembeka kwakho.

Sivamise ukuhlangana namawebhusayithi lapho okuthunyelwe kwebhulogi kufakwa egameni lebhizinisi, okuyinto engalungile. Uma ithimba lababhali lingemuva kokuthunyelwe, qiniseka ukuthi usho ukuthi bangobani. Ungabelana ngemininingwane mayelana namathimba ahililekile kanye neminyaka yawo ehlangene yesipiliyoni ukuze wakhe ukwethembana nezithameli zakho.

5. Yabelana Ngombhali Nemininingwane Yebhizinisi

Ukwengeza ama-bios ombhali noma ulwazi lwebhizinisi kungasiza ukusungula ubuchwepheshe nokwethembeka. Umlando wombhali kufanele achaze ukuthi kungani umuntu enguchwepheshe esihlokweni noma anikeze imininingwane mayelana neqembu lababhali. Imininingwane yebhizinisi kufanele ihlanganise ukuthi ibhizinisi lisebenze isikhathi esingakanani, ukusebenzisana kwalo nezinhlangano, noma yimiphi imiklomelo etholiwe, kanye nomgomo ongemuva komsebenzi walo.

Nakuba ukungaziwa kungase kube kuhle ezimweni ezithile, njengaku-Reddit, azifanele izihloko ze-YMYL. Kubalulekile ukuthi abasebenzisi bazi ukuthi ubani osekela okuqukethwe, noma ngabe inhlangano noma umuntu oyedwa.

6. Finyelela futhi Ube Usizo

Kumasayithi we-eCommerce, futhi kunoma iyiphi isayithi, kubalulekile ukukhombisa abantu ukuthi bangafinyelela ukusekelwa uma bekudinga. Qiniseka ukuthi ulwazi lwakho lokuxhumana lutholakala kalula, futhi ucabangele ukufaka nama-athikili awusizo. Uma abasebenzisi bebona ukuthi bangathola usizo noma bathole izimpendulo zemibuzo yabo, kwakha ukwethemba isayithi lakho. Bazizwa beqinisekisiwe ngokwazi ukuthi kunosizo olutholakalayo uma behlangabezana nanoma yiziphi izinkinga noma bedinga usizo.

7. Ithi Cha ku-Clickbait

Gwema ukusebenzisa i-clickbait okuqukethwe ngazo zonke izindleko. Ayithembekile futhi iyadukisa. Uma ubeka phambili ulwazi lomsebenzisi, ngeke uwele kulolu gibe. Khumbula, ukulimaza isithunzi sakho kulula kakhulu kunokukulungisa. Sikholelwa ngokuqinile ukuthi okuqukethwe kufanele kuhlale kuwusizo, ngakho-ke masigweme i-clickbait.  

8. Bheka Isithunzi Sebhizinisi Lakho

Ukuze uqonde isithunzi sebhizinisi lakho ku-inthanethi, qala ngokusesha inhlangano yakho ku-Google. Bheka imithombo efana ne-Wikipedia, i-Better Business Bureau, i-Yelp, nezinye izingosi zokubukeza. Qaphela ukuthi abantu bathini ngebhizinisi lakho futhi uthuthukise uhlelo lwe-PR lokubhekana nanoma yiziphi izinkinga futhi uthuthukise isithunzi sakho.

Ungakwazi futhi ukusebenzisana Ochwepheshe be-Off-Page SEO ukuphatha isithunzi sakho ku-inthanethi. Singasiza ngamasu afana nokuthola izitolo zezindaba ukumboza ibhizinisi lakho, ukuvela kumaphodikasti, nokuningi.

Isiphetho

Njengoba i-Google iqhubeka nokuqeda ugaxekile nolwazi olunganembile, I-Google EEAT ihlala ibaluleke kakhulu empumelelweni ye-SEO. Kubalulekile ukwazi ukuthi ungayibonisa kanjani i-EEAT ngempumelelo kumawebhusayithi akho. Ngokugxila ekukhuliseni i-EEAT, abanikazi bewebhusayithi, SEO ochwepheshe, futhi abadali bokuqukethwe bangathuthukisa ukwethembeka kwesayithi labo, igunya, nokwaneliseka kwabasebenzisi. Lokhu kusho amazinga angcono ezinjinini zokusesha, ithrafikhi eyengeziwe yezinto eziphilayo, nokuba khona ku-inthanethi okuqinile emikhakheni yabo.

Ungakhohlwa ukuthi ukuthuthukisa i-EEAT kuwumzamo oqhubekayo. Qhubeka ubuyekeza okuqukethwe kwakho, yakha ubudlelwano nemithombo ethembekile, xoxa nezithameli zakho ngendlela eyiqiniso, futhi uhlale unolwazi mayelana nezinguquko zomkhakha ukuze ugcine isithunzi esiqinile ku-inthanethi.

Uma udinga usizo, i-w3era ilapha ngawe. Singabahlinzeki abahamba phambili be Izinsizakalo Zokumaketha Kwedijithali emhlabeni jikelele, ihlinzeka ngezinsizakalo ze-SEO eziphezulu ezihambisana nezidingo zakho.

• I-SEO Powered Content & PR Distribution. Khuliswa Namuhla.
• I-PlatoData.Network Vertical Generative Ai. Zinike Amandla. Finyelela Lapha.
• I-PlatoAiStream. I-Web3 Intelligence. Ulwazi Lukhulisiwe. Finyelela Lapha.
• I-PlatoESG. Ikhabhoni, I-CleanTech, Amandla, Environment, Ilanga, Ukuphathwa Kwemfucuza. Finyelela Lapha.
• I-PlatoHealth. I-Biotech kanye ne-Clinical Trials Intelligence. Finyelela Lapha.
• Source: https://www.w3era.com/blog/googles-e-e-a-t/