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Tag: Esports Marketing

Metaverse Land Prices Boom By 879% Since 2019

The Metaverse has proved to be a major hot spot for the emerging digital assets industry. However, over the span of time, Virtual Real...

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Redefining Brands in Esports

Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across...

Three Problems with Esports Marketing

Episode number eight of the eSports iQ podcast series takes a no-holds barred look at three issues that hinder widespread audience growth for competitive...

New Ebook – The secret formula for calculating the duration of knockout tournaments

Having spent the last 20 years scribbling notes and drawing tournament brackets to calculate how long they would take I’ve finally got round to...

Why brands need to carefully consider esports sponsorship and include termination clauses

Over the past week we’ve seen several sponsors terminate or re-consider their agreements with Activision-Blizzard and the Overwatch League. This comes on the back...

10 parts of an esports marketing campaign

Creating an esports marketing campaign involves lots of moving parts and considerations. In this article we’ve broken these parts and considerations into 10 items....

Understanding structured multiplayer and how it impacts your esports campaign

.fusion-breadcrumbs.fusion-breadcrumbs-1{font-size:10px;}.fusion-breadcrumbs.fusion-breadcrumbs-1 span a:hover{color:#333333 !important;}.fusion-breadcrumbs.fusion-breadcrumbs-1{color:#7458f0;}.fusion-breadcrumbs.fusion-breadcrumbs-1 a{color:#7458f0;}What is structured multiplayer? Before going into how it impacts your esports campaigns we should first define it. This will...
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