With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK. Don't Miss: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants... more
AR continues to hold ample potential… but it’s counterbalanced by the technology’s relatively low traction. Though it has reached meaningful adoption, it’s still...
One striking realization about spatial computing is that we’re almost seven years into the sector’s current stage. This traces back to Facebook’s Oculus...
AR continues to evolve and take shape as an industry. Prominent sectors include industrial AR, social, gaming, and shopping. But existing alongside them...
Charlie FinkFollowDec 19, 2019·22 min read75 VR Attractions Vie For Attention At Amusement ShowNow over 100 years old, the International Association for the Attractions...