Generative Data Intelligence

Tag: Web AR

Mobile AR Users Approach 800 Million

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per...

PepsiCo’s Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK. Don't Miss: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants... more

Data Dive: 71 Percent of Snapchat Users Engage AR Daily

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency lens usage it’s been able to...

Design Full Rooms In AR With The IKEA Studio App

Change wall colors, arrange multiple pieces of furniture, and export your AR rooms in 2D and 3D for critique. IKEA is now...

XR Talks: Defining AR’s Past, Present & Future

AR continues to hold ample potential… but it’s counterbalanced by the technology’s relatively low traction. Though it has reached meaningful adoption, it’s still...

Where is Spatial Computing in its Lifecycle?

One striking realization about spatial computing is that we’re almost seven years into the sector’s current stage. This traces back to Facebook’s Oculus...

Case Study: CB2 Boosts Conversions with AR

AR continues to evolve and take shape as an industry. Prominent sectors include industrial AR, social, gaming, and shopping. But existing alongside them...

How AR can power your footwear marketing strategy?

In our first edition virtual footwear try-on article we discussed how AR is making inroads into...

Torch AR app is no more as Google acquires North

Focals maker North joins Google—and now the Torch AR app is no more. AR is growing, but not without some pains Quick...

The State Of LBVR Revealed At IAAPA 2019

Charlie FinkFollowDec 19, 2019·22 min read75 VR Attractions Vie For Attention At Amusement ShowNow over 100 years old, the International Association for the Attractions...

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