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The State Of LBVR Revealed At IAAPA 2019




75 VR Attractions Vie For Attention At Amusement Show

Now over 100 years old, the International Association for the Attractions Industry (everything from the major theme parks to local arcades) concluded its sprawling annual expo and conference in Orlando. This year’s edition was the largest ever, with over 26,000 registered buyers, 42,000 attendees, and 1,146 exhibitors. According to the latest IAAPA Global Theme and Amusement Park Outlook Report (2019–2023), theme and amusement parks worldwide are expected to entertain more than 1.16 billion people in 2019 and generate $52 billion in revenue.

Last year we talked about over sixty attractions, from simple driving simulators to free roam VR arenas that can command over two hundred thousand dollars. This year there was more, seventy-five at one count, and a dozen that use some other form of XR (AR, projection mapping). By way of organizing this massive number of VR experiences, we’re going to divide the pack into three groups, which we will treat in three posts: “The Best” (part one, below), “LBVR Enclosures” (part two), and “Vehicle Simulations, VR Coasters & Other XR Surprises” (part three). This last group includes vehicle and sports simulators that do not use HMDs, which begs the question: if an immersive simulation doesn’t use a headset, is it VR?

The classic four player enclosure pioneered by Hologate. Players have been traditionally (not shown here) wired but the trend is wireless. HOLOGATE

Four player enclosures dominated the VR offerings and demanded its own section (more on these tomorrow). These are small footprint systems that rely on inexpensive, tethered, cantilevered faux free roam systems. The systems consist of HMDs networked with Vive HMDS. This is the method used by two of the best enclosures, Hologate (see below) and Omni (see below). Others use the Vive Pro’s extended tracking, or full on free roaming with backpack PCs, or all-in-ones like the Quest. These are all designed to help operators reach profitability fast. They require one operator, have relatively high throughput (20+ per hour), a small footprint (12 x12–14 x 18). Most were offering very favorable financing terms.

In 2017, Hologate popularized the four player small footprint open sided VR enclosures. Content is optimized at five minutes to maximize hourly throughput. An overnight success seven years in the making, Hologate had more than a dozen fast followers at the show, some of which offer competitive pricing and products.

LA Photo Party uses facial recognition and Snapchat-like filters to create a surprising public spectacle. LA PHOTO PARTY

Of course, everyone must play to the largest audience (young men), and the game must be self explanatory (shooting, racing), so the natural default is some kind of competition. And therefore esport. And therefore repeatability and therefore profitability. It has to look cool, so all the “enclosures” are hardly enclosed. They’re all open sided, framed by steel, aluminum, or other themed framing.

“It’s getting more confusing for operators, and trying to figure out where to invest your time at a huge show is more difficult than ever,” said Bob Cooney, an XR consultant specializing in LBVR who’s been in the business long enough to be associated with the earliest Laser Tag locations in the early 90s. “There’s a false narrative we have too many zombie shooters,” says Cooney. “It’s what people seem to want to play.” This also accounts for the enduring popularity of auto simulations.

It is impossible to personally do all 75 VR rides, attractions and experiences at IAAPA, what you have here and in the subsequent two parts is a description of two dozen attractions that we sought out or found through serendipity. We believe it’s an inclusive 10,000 foot view of the location-based VR (LBVR) landscape today.

The Best

Hologate tower, twice the fun, and twice the profit, if your ceiling is high enough. HOLOGATE


Hologate is the clear leader in the multiplayer arcade segment, with nearly 300 units sold, and over 5 million games played. This year they showcased the Hologate Tower, a two-story version of Hologate for locations that need more capacity without taking up extra floor space (but will also need to have high enough ceilings). They were also offering the Hologate Blitz, a four player seated attraction on a motion bases that makes the unit look like a four legged mechanical insect, which is irresistible to boys of all ages.

Through their financing partners, Hologate offers attractive financing for their $90,000 four player units. Theoretically, an operator should be able to pay off the unit with net revenue and never spend any money out of pocket to get a Hologate enclosure in their venue.

A note on pricing: All prices quoted are approximate, as every vendor I spoke with was offering “show pricing” with substantial discounts for those willing to make an immediate commitment. For this reason, by the second day of the show many attractions, such as Hologate, Virtuix, and VRsenal, were sporting large “sold to La Plaza Colorado, or Andretti’s” tags. Good marketing, that.

Omni Arena

Virtuix has been making a lot of news with its eye-catching e-sports Omni Arena, which has been supported with over $100,000 in prizes from HTC and HP.

Their unique approach to VR has players wear overshoes and run on a slippery hard plastic disk. Sort of a foot powered mouse. They make it as fun to watch as it is to play.

Popular tournament titles are “Core Defense” and “Elite Force” (their PvP Call of Duty). The Austin-based company represents itself and has recently added three people to their sales staff. In addition to their Sold to Andretti sticker, there was a large map of their fast growing network of over 40 Omni Arena installations.

VR Studios Atom and Arena

VRstudios has built large-scale free roam VR arena installations for the biggest amusement parks (Universal Studios Orlando, Knott’s Berry Farm) and has sold over 100 systems around the world of varying sizes. Canada’s largest multiplex cinema owner, Cineplex, invested in the company and is rolling out VR Studios’ products in their Cinemas and Rec Room and Playdium Amusement Centers.

On the IAAPA show floor, VR Studios was demonstrating their wireless, 4-person dual ATOM configuration, whose modular design allows for additional ATOMs to be connected allowing up to 8 players to interact in a single game. The company is now using HP’s backpack system for its free roam VR installations.

About a half-mile away, at Dave & Buster’s, the largest amusement chain in the US with over 135 locations, VRstudios’ eight-player free-roam VR Arena is doing brisk business. This requires a larger footprint, but one of the benefits of VRstudios’ Arena is that it can be flexibly reconfigured to virtually any size.

Zero Latency

Zero Latency, the first company to offer warehouse-scale free-roam VR, is one of the market leaders in this category, with 39 venues in twenty countries. The company presented a new single-player VR experience giving attendees a preview of their Gen 2 VR System. Having switched to more advanced, lower cost HP technology, ZL is now offering much more attractive deals to partners, and continues to operate its own venues in Australia.

The company has five titles, including Engineerium, a dizzying (in a good way) journey through Escher-like spaces, with moving tiles, clouds and inverted flying whales. It’s art. Fabulously impractical. Totally uncommercial. How can you not love a company that does that? Popularity is heavily skewed in the Zombie and Robot direction which leads directly to VR esports which the company is promoting, having had success with Zombie Survival leagues down under. A kid’s title based on Scary Girl will be released in January, as birthday parties are an essential part of any successful location-based VR attraction.


This single player open sided Beat Saber game from VRsenal was at the show last year. We are still expecting big things from this highly social fun machine. As you can see from the video, it draws a crowd. But. The price is forty-three thousand. There are about 100 in the field. The unit on the floor, which takes up just thirty six square feet, had a shiny new “Unit sold to Rollhouse” tag.

Given its non-stop fun to users and spectators alike, and its suitability for hotels, casinos, bars, cruise ships, bowling alleys, trampoline parks and old fashioned arcades, with high returns and attractive financing, VRsenal’s small footprint Beat Saber attraction should surely be a best seller.

“What slowed them down was the unit they showed last year was a prototype,” said Cooney. “They had six months of work to do to make it production ready. They sold 50 at the show (I have verified it). My guess is they will ship 500 next year.” Beat Saber is available at your local VRcade or on home VR systems like the Oculus Quest, which is featuring the game in prime time advertising. Interestingly, Beat Saber was just acquired by Oculus. While VRsenal does not have an exclusive they do have maybe sexiest unattended VR attraction on the market, and a good head start.

CEO Ben Davenport acknowledged the unit seems expensive compared to four player enclosures. However, because of its popularity, and the fact that it does not require an operator, “Beat Saber is generating about 3.25% of total game revenue across 12 locations in North America where both Beat Saber and Hologate have been installed, while Hologate is generating 3.58%,” Davenport asserted in an email. “These are the official numbers provided to us by the operator of these locations.” For half the price and a quarter of the footprint, VRsenal’s Beat Saber generates roughly the same revenue as a four player enclosure, Davenport said.

The potential economics of an unattended four-player VR Foosball are very attractive. US distributor Greg Barron found the developer at IAAPA Paris earlier this year. CHARLIE FINK

Koliseum Soccer VR (Kynoa)

Greg Bacorn, a former history teacher from Buffalo, NY, founded Barron Games eleven years ago. His company specializes in coin-op air hockey and foosball tables. At IAAPA Paris last Spring, he met the Swiss developer Kyona, whose Koliseum Soccer VR is a 4-player VR foosball game. Bacorn knew immediately he had found a complimentary product well suited to his clients’ needs.

“The game must be blow-you-away world-class foosball, or it will be rejected,” predicted LBVR consultant Kevin Williams of the Stinger Report. Inside the VR experience, we were amazed by the volumetric view of the players, and the anchored handle. “It’s one of the best uses of VR in a traditional arcade game I have seen,” said Cooney.

At a projected price of $45,000, Koliseum Soccer VR has excellent economics to go with its tiny footprint, making it particularly attractive to operators of bars and other social venues. People know what it is and how to play. The next game to be released is Ice Hockey. A coin-op product will be introduced at Barron Games’ booth at the Amusement Expo in New Orleans in March, 2020.

The Void Vegas, in the Venetian shoppes. CHARLIE FINK

Free Roam Leaders And Others Absent

The Void, Dreamscape, and Sandbox, are three of the most visible and high quality companies in LBVR. They all use free roam technology in a relatively large footprint. They all make use of haptics, props, wind, and heat. These are branded, themed attractions, backed by the top venture capitalists, movie studios, cinema chains, and celebrities like Steven Spielberg. They have raised over $150 million between them. None of these companies seems to be interested in franchising, or theme park distribution, although the Void is across town at Downtown Disney, an entertainment district adjacent to the gated Florida parks. Sadly Nomadic’s single location just down the street from the Orlando Convention Center on International Drive closed after nine months of operation. Also absent were enclosure systems Exit VR and WePlayVR by AiSolve. Last year the latter was part of Bandi Namco’s booth. This year Bandai was focused on Mario Kart simulators. “If a smaller player is absent from the place you have to be,” said Williams, “there are only two possible reasons: they’re struggling or about to be acquired.”

VR Enclosures

Four player enclosures dominated the VR offerings These are small footprint systems that rely on inexpensive tethered, cantilevered faux free roam systems, HMDs networked with the Vive Pro’s extended tracking, or full on free roaming with backpack PCs, or all-in-ones like the Quest. These are designed to help operators reach profitability fast. They require one operator, have high throughput (one as high as 36 players per hour), and a small footprint (12 x 12–20 x 20). Most were offering very favorable financing terms. While the market will decide the winners, there is plenty of business to go around. The amusement industry throws off 55 billion dollars a year in revenue.


Launched in 2016, Moscow-based Anvio is a free roam operator, developer, and franchisor with 27 locations, primarily in Eastern Europe, where they have successfully fostered VR clubs. They offer three progressively larger enclosures, the Arena, the Cube and the Park.

Anvio uses a slightly different optical tracking with their backpack-based free roam set up that eliminates the need for optical trackers and makes the enclosure size more flexible.


This 225 sf four-player open enclosure is also a tethered system. They offer five games, including Gold and Mace, which is a unique, cartoony take on a wave shooter, where you grab little attacking knights as you dodge bombs. The company is planning to upgrade to the higher end Valve Index which has a wide field of view.

The company is aggressively expanding and offering aggressive pricing and financing, on terms that are 50% of its competitors. The company says it wants to establish long-term partnerships with operators with an arrangement that includes low upfront costs, revenue sharing, and the promise of frequent hardware and software updates.

Alter Eyes circular VR enclosure, Dojo. ALTER EYES


Alter Eyes, a Belgium-based company, makes this circular four player free roam enclosure, Dojo, which won a prize at IAAPA Europe earlier this year for “Best Exhibit.” Their eye-catching new enclosure screams “family fun.” The Dojo features untethered HMDs using Vive Pro tracking. “It’s a VR Playground, not an arena,” a company rep told us. They have five locations in Paris cinemas.

Dojo, both the name of the enclosure and its premiere title, Loco Dojo Fiesta, is a whimsical exuberant experience where players compete in silly, fast-paced timed mini-games. Other family friendly titles include Pointy Ends and Clash of Chefs.

The emphasis on family fun was a breath of fresh air in the miasma of testosterone friendly shooters. The unit is retailing for $120,000, about 20% higher than competing tethered systems.


This is an expensive but lavish four player haptic platform experience that was at LA’s premiere XR venue, Two Bit Circus, and is presently in two Hershey’s Parks, and at an Andretti’s location. The motion platform with wind and heat provides an unexpected thrills for this high throughput VR attraction.

The open sided motion platform allows for spectators to interact with those in the simulation by throwing bombs.

Minority Media

Montreal Based Minority Media was presenting a 12 foot by 12 foot four player tethered VR enclosure based on the popular Transformers franchise. The company operates twenty-eight Chaos Jump VR enclosures, some of which will be upgraded with this new four player v. player free-for-all.

Michael Zaidan, VP of business development and sales at the Montreal company told us their new Transformers enclosure sold on the first day of the show to the Kalahari Resort and Conference Center in Pennsylvania’s Pocono Mountains.


Bavarian VR company Spree, formerly known as Holodeck VR, has five units in Germany and one in the US. They’re already using the new the all-in-one Pico headset in a four player, larger footprint 30×30 enclosure. The attraction has superior throughput as players ten players can participate. Spree emphasizses family-friendly content, like Anteater.

Spree Interactive, and I.E. Park, who manufactures and supplies rollercoasters and bumper cars now has a system which networks multiplayer bumper cars. While operations are more complex and expensive after a VR upgrade like it is, it is not nearly as expensive as building or rebuilding a physical ride.

Vertigo Arcades

There are ten free roam Vertigo locations of varying sizes in Russia. They use the same free roam HP backpack system that established companies like Zero Latency and VR Studios are using. The founders have a background in game design. They were exhibiting Zombie shooter Arizona Sunshine and the pirate-themed VR escape room Corsair’s Curse.

Virtual Room

This four player VR escape room opened to positive reviews a year ago in the heart of Hollywood, CA. The game originated in France, Paris-based Monsieur K which uses a free roaming HTC Vive setup.

VR Room features several time travel games and a new Zombie game where, instead of shooting the Zombies, you are the Zombie. Games run 30–40 minutes depending on your ending.

VRLO coin-op single player VR. VRLO


This small (4 sf plus playing space) unattended single player cabinet with a card reader has 500 units in the field in China. The HMD retracts into an infrared cleaner. The “Leo” unit, as the company calls it, retails for $28,880.

Their company offers a limited number of games at this point. The most popular title is BlackShield, but Guardians of the Crystal, BlockTown, and Battle of the Monsters are also available. Company representative Christopher Morales told me in an email that “We are working alongside with Hollywood Producers to get New IP and different software developers for larger titles like Beat Saber, and Fruit Ninja. These games are cloud based and we can hope to have over 10 titles available beginning January 10th.”

Ten units are going into different locations in California, including two in the “indoor theme park,” Two Bit Circus in downtown LA. There are also units shipping to South America.

VR Quest Arena

VRquest Arena offers four to Six player arenas, open sided 6 player wireless no backpack PC. They have six titles that appeal to different demographics, but Attek and Sea Bandits are their premier titles. The simple enclosures are 14.8 ft x 18.8 ft to 14.8 x 14.8.

Cleanbox doing its thing: drying and sanitizing those VR Headsets. CLEANBOX

Everybody Need A Cleanbox

Cleanbox is a hygienic and eco-friendly plug-and-play decontamination and drying system for VR and AR HMDs, controllers and other shared haptic devices.

Designed for use in every category of industry (enterprise, hospitals and other medical and mental healthcare facilities, universities, government and private training facilities, automotive, entertainment, etc.), Cleanbox is able to treat 100 or more devices at a time, definitively addressing the cleaning, drying, decontamination and odor issues that occur when multiple people use the same shared hardware on their face, eyes and head.

“When mom sees this,” Laurie Kaman, Cleanbox’s CMO said, “she feels a whole lot better about location based VR.”

“IAAPA this year was a show not about the technology but about the ROI that VR can achieve for the entertainment facility operators — the fancy promises and expensive hardware having to now prove its worth in order to survive,” Said Kevin Williams, location-based entertainment consultant, and veteran of Disney Imagineering.

Vehicle Simulations, VR Coasters & Other XR Surprises

There’s been a debate since the beginning of the industry about the definition of VR, and if a vehicle simulation using screens instead of headsets should be included. If players are immersed in a shared, dimensional virtual world, so the argument goes, where they have freedom of movement and interaction, are they not in virtual reality? Definitions notwithstanding, Vehicle Simulation is an important part of Location Based Entertainment and cannot be dismissed.

Mario Kart networked simulators are among Bandi’s best sellers. CHARLIE FINK

Bandi-Namco Mario Kart (Arcade Cabinet)

Bandi has several VR Mario Kart locations in Tokyo and the US. Last year, the company touted its partner AiSolve’s WePlayVR. Neither attraction was in their IAAPA booth this year. Instead, the company was promoting a two and four player networked vehicle simulation, also based on the Nintendo franchise title, for the relatively low cost of $10,500.

A sales representative said that while Bandi is still bullish on VR, neither Mario VR nor WePlayVR was selling as strongly as the cabinets. “We’re focused on bestsellers this year.” He put the number of Mario Kart cabinets around the world in the thousands, making it far more popular than the most popular VR systems.

Ballast Technologies

Monetize your pool with this waterproof VR system for waterparks, and other public aquatic attractions. Their tethered system makes you feel like you are swimming with dolphins or on a spacewalk.

Their DIVR uses a combination snorkeling mask and headset to provide two underwater VR experience. There’s a free floating experience, where you snorkel through a reef or float over earth by the spade station. The company just announced DIVR+, which is a wall mounted thruster that give you the sensation you’re driving an undersea or outer space scooter.

Brogent racing simulator coming to Times Square. BROGENT
Brogent, which had a dominating presence at IAAPA, is one of the networked auto simulation leaders. Note motion bases. CHARLIE FINK

Brogent Systems

Tawian-based Brogent systems, known for building ride attractions aroundthe world, including for the Masters of Flight ride at Legoalnd Florida. Director of Innovation Andy Kiang reported at a news conference held during IAAPA that five additional flying rides are planned around the world in 2020, along with an indoor car race track in the heart of Times Square.

CXC Simulations

CXC Simulations once again brought its eight networked race car simulators on motion bases to the floor of IAAPA and drew huge crowds to its installation to watch the action. Drivers wore HMDs or used the panoramic screens in front of the cockpit.

The company was founded in 2012 by Chris Considine, a former race car driver with a background in technology and engineering. The CXC Simulations Motion Pro II was initially designed as a simulator for personal use at home, but now has thirty commercial installations around the world.

The largest, Megapolis, in Puerto Rico, has ten networked simulators in their location

The Motion Pro II does convert very easily to a flight simulator — ten minutes with hand tools is what is required to add the flight controls. As you can see from these photos, the elaborate installation isn’t cheap. An eight cockpit system costs $726,000. With 20% utilization estimated revenue per year is 1,051,142, based on $20 for a ten minute experience.

DOF Robotics

DOF Robotics is a motion simulator company out of Istanbul, Turkey. They specialize in large custom simulator rides but recently have been combining simulators and free roam/shooting games. Two in-development titles, Dark Matter and Light of Hope, mix motion simulation thrill rides with interactive shooting gameplay.

LA Photo party’s take on shareable AR filters. Social activity with friends at the game, event, or concert. CHARLIE FINK VIA LA PHOTO PARTY

LA Photo Party (Mobile AR)

Catching us unaware as we walked down to the aisles of IAAPA was photo capture kiosk specialist LA Party Photo. Using technology similar to that of a Snap filter, the company has been augmenting photos at theme parks, concerts, and sporting events around the world. We were offered several choices (ours above), which were sent to me via email, ready for sharing. The system is capable of capturing and masking multiple people simultaneously.


The best parachute VR we’ve ever done! The paradrop harness is attached to a lift, so you’re really several feet in the air, feet off the floor, lifted and dropped as flying. Players score by points by maneuvering through way points on the mountains. The direction of the the wind on your face will shift as you do. The company says city fly-throughs, like the one they have in Singapore, add a different dimension to the attraction, and open up a big market.

The unit is in the $100,000 range, and it’s an eye-catcher. They have five titles including the Singapore city exploration. There’s an international leaderboard users can access from the QR Code on their receipt.

A potential high flyer we hope to see at IAAPA next year.

Skytech Ski Simulators

This skiing simulator can be calibrated to your skills from beginner to World Cup levels. Skytech was formed by avid pro skiers in 2010 to produce ski simulators of varying size (and price) to Olympic teams all over the world. Worldwide sales now exceed 1,000 installs. “We started getting orders from parks and family entertainment centers from around the world and recognized the entertainment value of the product,” said Alex Golunov, Head of the US Office and co-founder of Skytech.

Olympic athlete Mikaela Shiffrin training on Skytech’s ski simulator. The company is turning its attention to the location-based entertainment market. SKYTECH
This is what Mikaela Shiffrin is looking at so intently. SKYTECH

Simulators cost anywhere $30,000–130,000 depending on the size and power of the platform and complexity of the virtual reality system. Golunov admitted they’ve been experimenting with VR HMDs but because of logistical problems posed by weight, heat, sweat, and the stress of prolonged physical activity, they don’t think it would add to their best-selling system that is already thoroughly immersive and beloved by many of its users. The company says GPS-scouting drones capture new ski areas all the time

This new two player cabinet was introduced at IAAPA 2019 in Orlando. TRIOTECH


Triotech launched the Storm™ at IAAPA. This fifty square foot coin-op combines VR, a D-box motion base, wind effects, and attractive cabinet featuring a 50-inch screen TV. The player with the most points at the end of the ride wins, which the company hope will foster repeat play of this $50,000 ride. Comes with three games. “They call us the rebels of the industry. And, quite frankly, we take it as a compliment,” said founder and CEO Ernest Yale.

VR Coaster’s Steampunk VR Scooter bumper car conversion. ERLEBNISPARK-SCHLOSS-THRN

VR Coaster

This company had no demo at IAAPA because what they do is retrofit coasters and bumper cars with VR. To date they’ve converted 60 parks and 70 attractions. It takes two more employees to manage up to three hundred all-in-one Pico Goblin HMD. The way it works is that the ride has been downloaded to each headset, which transmits its position throughout the ride.

Most recently they created a Roam & Ride, which combines free-roaming virtual reality with a VR thrill ride. They are also working on a water diving attraction.

Ferrari Land Tarragona. Eight networked simulator on motion bases. WAVE ITALY

Wave Formula 1 Driving Simulator

Italy’s Wave places guests into the realistic fiberglass cockpit of a formula one racer. Though not an HMD VR experience, the simulation is fully immersive, with three screens that wrap around the driver. There are eight high end simulation centers in Italy. In terms of wicked coolness, these guys are probably the best. But that Italian styling don’t come cheap. Each simulator is over $50,000.

The Barfatorium

VR systems today have frame rates over 90 fps, so motion sickness should be a thing of the past. BUT the proliferation of low cost motion bases for VR simulators has brought it back. Yes, the motion base looks better on the floor, and you’re giving the customer something they’re not going to get from the best home system, including a stomach churning feeling you get when things are out of sync just the tiniest bit.

After some misguided soul (name withheld on request) told us it was good, we set out to try the only AR HMD system at the show. It was certainly ambitious. And it was backed by the established attractions producer Sartori. It was a dark ride of sorts, a cabin in which you sit. It rolls forward. We’re wearing a custom (hacked together) HMD with a wide field of view. We flew around a projected mountain landscape while shooting. Everything was out of sync from the beginning, resulting in motion sickness

Extreme Bike. What could go wrong? CHARLIE FINK

Xtrematic’s an interesting and original take on haptics. They’re matching an HTC Vive with two machines, one a kind of rocking motorcycle seat, for racing and flying, and another for running. The standing unit is $13,500 and has ten titles. We straddled the ATV to race over the sand dunes, instantly lost the trail and had a dizzying ride over the dunes. Oops. Note to self: motion bases & VR = no fly zone.

We also tried a player vs. player Mech battle. Each player was in their own motion cabinet. The field of play was a cityscape. You could crush some but not all obstacles. You could turn at the waist, or turn your vehicle. There were heads up displays everywhere. It’s possible someone who is more of a gamer would like this, someone who could tolerate a bigger cognitive load. We tore off the HMD and crawled out of that suck panting for breath.

Rabbids 2 player VR simulator on a motion base. Not for the weak of heart or ear. They’ve sold 500 of these. CHARLIE FINK

Finally, there is Rabbids VR from Ubisoft and LAI Games. This is an attendantless motion base (also from D-box) with two HMDs. It’s based on Ubisoft’s pop culture characters Raving Rabbids, which are wild rabbit-like creatures who like to cause havoc and mischief, and speak gibberish, like Minions. They are the stars of the show you ride though, screaming in your ear the whole way. There are six five minute adventures to choose from. We picked Coaster Calamity and lasted about ninety seconds before tearing the headset from our eyes. Apparently few others have this experience as, according to Bob Cooney, LAI has shipped 500 units with no end in sight.

Alexis Macklin Wraps It Up

“Virtual reality’s emerging prominence in the out of home landscape was on full display at IAAPA in 2019. We saw more vendors than ever before exhibiting solutions designed to be integrated into venues. Competition in the sector seems to be intensifying, and we expect lots of movement in 2020,” said Alexis Macklin of Greenlight Insights. “We expect to see some consolidation in the coming years, as competitive solutions drive costs down and force weak competitors out. Vendors such as Hologate, Virtuix Inc, and VRStudios are doing their part to innovate and gain a competitive edge.

“5G is a major tailwind for the Location-Based VR market as more bandwidth and cloud computing is brought closer to the network’s edge. 5G’s effect will create the opportunity for technology vendors to cut the cord and bring new free-roam systems to the market, in most cases eliminating the need for costly PC backpacks and motion-tracking technology. By 2023, Greenlight Insights expects VR systems incorporating standalone headsets will represent a majority share of the HMD used in the out-of-home market.

GreenlightInsights Global LBExR Forecast. November, 2019. GREENLIGHT INSIGHTS

“A noticeable technology missing from the IAAPA floor was augmented reality. There was only a handful of companies exhibiting AR solutions on the floor, most of which showcasing AR projected on climbing walls. Venue operators, especially at museums, tourist destinations, and other edu-tainment centers, are looking at augmented reality to better engage with their patrons and target audience. Greenlight Insights expects this trend to accelerate as Web AR deployments become more commonplace. As it was with VR, the use of AR in the out-of-home entertainment sector will be first championed by content developers and software tools rather than system vendors, so it could be an emerging trend to watch at IAAPA 2020.”

Joanna Popper, Head of Location Based VR at HP, does (almost) every VR experience at IAAPA in 2.5 Mins.

Many thanks for the kind assistance of my colleagues Bob Cooney, Kevin Williams, and Alexis Mackin of Greenlight Insights, in the preparation of this series.

The State Of LBVR Revealed At IAAPA 2019 was originally published in Virtual Reality Pop on Medium, where people are continuing the conversation by highlighting and responding to this story.



Crypto Markets Shed $10 Billion in Hours as Bitcoin Loses $400 (Market Watch)




After a sharp price jump towards $13,650 intraday, Bitcoin has retraced and trades around $13,200. The alternative coins continue to bleed out, and the total market capitalization has dropped below $390 billion.

Bitcoin To $13,650 And Back On ECB Stimulus News

Following the latest 2020 high, Bitcoin got rejected and lost nearly $1,000 of value in hours a few days ago. Since then, the asset has been struggling with the $13,000 level.

After another dip below it, BTC went on a roll yesterday. This resulted in a daily high of almost $13,700 (on Bitstamp). Interestingly, the impressive price increase came shortly after the European Central Bank said that it could seek a new stimulus package in December.

“The Governing Council will recalibrate its instruments, as appropriate, to respond to the unfolding situation and to ensure that financing conditions remain favorable to support the economic recovery and counteract the negative impact on the pandemic on the projected inflation path.”

More impactful news came from the US. The jobless claims fell to a 7-month low – a level not registered since before the COVID-19 outbreak.

Wall Street also felt the positive effects. The three most prominent US stock indexes closed Thursday’s trading session in the green. However, the futures contracts have dropped after hours.

Bitcoin has mimicked the stocks’ performance, but being a 24/7- traded asset, it started dropping shortly after Wall Street closed doors. BTC has lost about $450 and currently sits around $13,200.

BTCUSD. Source: TradingView
BTCUSD. Source: TradingView

Blood On The Altcoins Street

The situation within the alternative coin market is unfavorable, to say the least. As the graph below demonstrates, all alternative coins are in the red on a 24-hour scale.

Ethereum struggles with $380 after a 2.4% drop. Ripple’s near 4% decline has taken XRP beneath $0.24. Bitcoin Cash (-2.2%), Binance Coin (-7%), Chainlink (-6%), Polkadot (-9%), Cardano (-9%) have all lost significant chunks of value from the top ten coins.

Cryptocurrency Market Overview. Source: Quantify Crypto
Cryptocurrency Market Overview. Source: Quantify Crypto

Further losses come from the lower and mid-cap altcoins. Reserve Rights has dropped by 20%, Yearn.Finance by 17.5%, and Synthetix Network Token by (-17%).

Other double-digit price declines are evident from Ampleforth (-16.7%), ABBC Coin (-16.7%), Ocean Protocol (-16.5%), Compound (-14.5%), Band Protocol (-14%), Algorand (-13%), Ren (-13%), and more.

The total market capitalization has seen $10 billion evaporate in a day and $20 billion in two days.

Cryptocurrency Market Capitalization. Source: CoinMarketCap
Cryptocurrency Market Capitalization. Source: CoinMarketCap

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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Crypto Price Analysis & Overview October 30th: Bitcoin, Ethereum, Ripple, Chainlink, and Binance Coin





The Bitcoin price surge continued this week and it managed to increase by 4.5% to reach $13,60 at the time of this writing. The coin was trading slightly above $13,000 last Friday and moved sideways along this level over the weekend.

On Tuesday, Bitcoin started to surge higher as broke resistance at $13,415, climbed above $13,500, and reached the resistance at $13,815 (1.272 Fib Extension). The bulls could not close a daily candle above this resistance, which led to Bitcoin dropping as low as $13,000 on Wednesday.

Since then, Bitcoin has traded sideways in a wide range between $13,815 and $13,000.

Looking ahead, if the buyers push higher again, the first level of resistance lies at $13,500. Following this, resistance lies at $13,815, $14,000, $14,190, and $14,500 (1.618 Fib Extension).

On the other side, if the sellers push lower, the first level of strong support lies at $13,000 (.236 Fib Retracement). Added support then lies at $12,750, $12,500 (.382 FIb Retracement), $12,236 (downside 1.618 Fib Extension), $12,100 (.5 Fib), and $12,000.

BTC/USD Daily Chart. Source: TradingView


Ethereum saw a sharp 8.3% price drop this week as it falls into the $380 support (.5 Fib Retracement). Last Friday, Ethereum struggled to break above the resistance at $416 – provided by a bearish .618 Fib Retracement. It rolled over from here and started to head lower during the week as it fell beneath $400.

Initially, Ethereum managed to find support at $389 (.382 Fib Retracement). However, the sellers broke past this support today as it plummeted into the $377 level (.5 Fib Retracement).

Moving forward, if the sellers break beneath $377, the first level of support lies at $364 (2019 High). Beneath this, support lies at $355 (100-days EMA), $350, and $342.

On the other side, if the buyers can rebound from $377, resistance lies at $390, $400, $410, and $416.

ETH/USD Daily Chart. Source: TradingView

Against Bitcoin, Ethereum has struggled heavily this week as it hits as low as 0.0284 BTC(Feb 2020 Highs). The coin was trading above 0.031 BTC at the start of the week as it was trading at the 100-days EMA resistance. From there, ETH headed lower as it collapsed beneath both 0.031 BTC and 0.030 BTC in a couple of days.

The coin continued to plummet over the last few days as it dropped beneath the 200-days EMA and 0.029 BTC to reach the current support at 0.0284 BTC.

Looking ahead, if the selling continues to break 0.0284 BTC, support lies at 0.0281 BTC, 0.0278 BTC, and 0.027 BTC.

On the other side, resistance is first expected at 0.029 BTC. This is followed by resistance at the 200-days EMA, 0.03 BTC, and 0.0305 BTC.

ETH/BTC Daily Chart. Source: TradingView


Ripple also saw quite a sharp 7.8% price fall this week as the coin drops beneath the 200-days EMA into the $0.237 level. Last Friday, XRP was trying to overcome resistance at a falling trend line but could not do so. As a result, the coin headed lower throughout the week and broke beneath the 100-days EMA yesterday.

Today, XRP continued lower to break beneath a rising trend line (the lower boundary of a triangle) to drop beneath the 200-days EMA and hit the current $0.237 support. XRP spiked as low as $0.23 today, but the buyers have since pushed the price higher.

Moving forward, if the selling continues beneath $0.237, support initially lies at $0.23. This is followed by support at $0.228 (.618 Fib), $0.22, and $0.217.

On the other side, the first level of resistance lies at $0.24. Added resistance lies at $0.245 (100-days EMA), $0.251 (bearish .382 Fib), and $0.261 (bearish .5 Fib).

XRP/USD Daily Chart. Source: TradingView

XRP is currently in a terrible downward spiral against BTC and reached lows that have not been since December 2017 this week. It was trying to reclaim the resistance at 2000 SAT last Friday but failed to do so and proceeded to plummet over the weekend.

The price collapse continued throughout the week as XRP reached as low as 1755 SAT today. The buyers have since pushed it higher slightly to trade near 1780 SAT, but the situation is extremely bearish.

Looking ahead, it is likely that the selling will continue. If the sellers push beneath 1755 SAT, additional support is found at 1730 SAT, 1700 SAT, 1680 SAT, 1650 SAT, and 1600 SAT.

On the other side, resistance lies at 1800 SAT, 1865 SAT, and 1900 SAT.

XRP/BTC Daily Chart. Source: TradingView


LINK saw an 8.6% price fall over the past week as it approaches the lower boundary of an ascending price channel. The coin was trading at the upper boundary of this price channel at the start of the week but was unable to break above it. A bearish .5 Fib Retracement further bolsters the upper boundary at $12.75.

As a result, LINK rolled over and started to head lower throughout the week as it broke back beneath $11.50 to reach the current $10.95 level.

Looking ahead, if the bears push LINK lower, the first level of support lies at $10.50 – the lower boundary of the price channel. If the sellers break beneath the channel, support lies at $10, $9.80, $9.00, and $8.77.

On the other side, if the buyers can rebound at the lower boundary, resistance lies at $11.50, $12, and $12.75 (bearish .5 Fib Retracement).

LINK/USD Daily Chart. Source: TradingView

Against Bitcoin, LINK has also been falling this week. It was trading near 100,000 SAT last Friday but started to head lower from here. It dropped beneath 90,000 SAT throughout the week and fell beneath a rising trend line yesterday to hit 80,777 SAT today.

Moving forward, if the sellers break beneath 80,777 SAT the first level of support lies at 80,000 SAT. Beneath this, support is found at 75,600 SAT (downside 1.414 Fib Extension), 70,000 SAT, 68,400 SAT, and 60,000 SAT (.786 Fib Retracement).

On the other side, resistance lies at 86,800 SAT. Above this, resistance is expected at 90,000 SAT, 94,300 SAT, and 100,000 SAT (bearish .382 Fib Retracement).

LINK/BTC Daily Chart. Source: TradingView

Binance Coin

BNB also suffered a 7.6% price fall this week as it drops into the $28.17 support (.382 Fib Retracement). BNB managed to climb above $32 on Tuesday, but the sellers quickly stepped in to push the coin lower.

Today, BNB fell sharply beneath $30 and continued to fall until support was found at $27.54 (downside 1.272 Fib Extension). It has rebounded from here and is now trading at $28.17 (.382 Fib).

Looking ahead, if the bulls can continue to rebound from the current support, the first level of resistance lies at $29.30. This is followed by resistance at $30, $30.72, $31.30, and $32.

On the other side, if the sellers push beneath $28.17, support lies at $27.55, $27 (.5 Fib), $26.34 (fownside 1.618 Fib Extension), and $25.84 (.618 Fib).

BNB/USD Daily Chart. Source: TradingView

Against Bitcoin, BNB created a fresh October low today at the 0.00207 BTC level (downside 1.272 Fib Extension). The coin was trading at around 0.00236 BTC last Friday, and it pushed higher on Monday and Tuesday to reach as high as 0.00242 BTC. It was unable to break this resistance, which caused the coin to roll over and head lower.

Today, BNB dropped beneath the support at 0.0222 BTC (.618 Fib), and it dropped lower to reach the support at 0.00212 BTC – where it is currently trading.

Moving forward, if the sellers continue to push lower, the first level of support lies at 0.00206 BTC (downside 1.272 Fib Extension). Following this, support is found at 0.002 BTC (.786 Fib), 0.00194 BTC, and 0.0019 BTC.

Resistance is expected at 0.0022 BTC, 0.0023 BTC, and 0.00235 BTC.

BNB/BTC Daily Chart. Source: TradingView

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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

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Bitcoin Decouples From Wall Street as BTC Dominance Soars: The Crypto Weekly Market Update




During the past week, Bitcoin continued to increase in value as it managed to break the former 2020 high. More interestingly, though, this happens as Wall Street stocks are currently taking a beating.

While BTC was appreciating, all the prominent US-based indices such as the S&P 500, NASDAQ Composite, and the Dow Jones Industrial Average (DJI), are all bleeding out. Just today, the S&P 500 decreased by about 1.5%, while Nasdaq’s Composite index is down upwards of 2.5%.

Amid all this, Bitcoin started its uphill battle and continues to break new grounds. Overall, throughout the past seven days, the cryptocurrency is up by about 4.3%, which may not seem like a lot, but given the overall economic outlook, it sure signifies its current strength.

Many countries are contemplating second lockdowns as the new wave of the novel coronavirus COVID-19 is starting to make its claim. It’s becoming apparent that the markets are reacting, while Bitcoin demonstrates a serious decoupling throughout the past 3 months.

Moreover, BTC’s price performance has also pushed its overall market dominance, which currently rests at above 63%. This has caused many problems for the struggling altcoins, most of which are taking a serious beating against Bitcoin. Ripple’s XRP, for instance, is trading at prices not seen since back in 2017.

A serious development came from the country of Iran, which became the first to constitute Bitcoin as official and legal means of exchange. This came following a renewed wave of US sanctions.

The Bitcoin-friendly Avanti Financial Group also received an official banking license in the United States. As such, it becomes the second venue after Kraken with authorization of the kind.

In any case, it remains very interesting to see how the market will develop in the coming weeks and if Bitcoin will be able to maintain its positive performance going forward. Or maybe altcoins will wake up? Only time will tell.

Market Data

Market Cap: $394B | 24H Vol: 94B | BTC Dominance: 63.5%

BTC: $13,536 (+4.67%) | ETH: $381.65 (-7.35%) | XRP: $0.238(-6.73%)

Iran Becomes First Country To Use Bitcoin As a Medium of Exchange. Iran has officially become the first country to constitute Bitcoin as legal means of exchange. This came right after the US hit the country with renewed waves of sanctions. The proposal came from Iran’s Ministry of Energy and its Central Bank.

Bitcoin Won’t Attract The Unbanked, Says Mastercard CEO. The CEO of one of the world’s largest payment processing companies, MasterCard, Ajay Banga, has said that Bitcoin won’t be able to help bank the unbanked. He thinks that the cryptocurrency’s volatility is a major obstacle for this to happen.

Bitcoin-Friendly Avanti Receives License to be The Second Crypto Bank in The US. Following Kraken, Avanti Financial Group becomes the second company to get an official banking license within the United States of America. As such, it will now be able to offer banking services.

Coinbase Launches A Crypto Debit Card With a 1% Reward on Bitcoin Spendings. Coinbase, the leading US-based cryptocurrency exchange, has officially launched a crypto debit card. Currently available for US customers, the card will offer up to 4% of cashback on various cryptos and up to 1% on Bitcoin spendings.

Retail Investment in Bitcoin Soars to a New All-Time High. Data from the popular provider Glassnode shows that the number of retail investors in Bitcoin is sitting at an all-time high of 31 million. This means that the recent rally might also be prompted by regular folks buying BTC rather than just large institutional investors.

Banking Giant JP Morgan Releases Its Own Stablecoin. After about a year and a half since JP Morgan announced its cryptocurrency project called JPM Coin, the stablecoin has reportedly been already used by a technology company for cross-border transactions.


This week we have a chart analysis of Bitcoin, Ethereum, Ripple, Chainlink, and Binance Coin – click here for the full price analysis.


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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.


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