The Canadian singer Justin Bieber has purchased a Bored Ape Yacht Club (BAYC) non-fungible token (NFT) for 500 ethereum or $1.29 million at the time of settlement. Bieber has a significant collection of NFTs and his wallet holds 340.43 ether worth $879K. Justin Bieber Spends $1.29 Million in Ethereum for BAYC #3001 Justin Bieber spent […]

Basketball player LeBron James is the latest celebrity to join Crypto.com‘s high-profile marketing campaign, which already includes actor Matt Damon and the naming rights to a Los Angeles sports facility. The LeBron James Family Foundation (LJF) and Crypto.com announced a multi-year agreement on Friday to support Web3-related ‘educational and professional development initiatives’ that help students and families create a ‘solid foundation in Web3 and…blockchain-based decentralized applications.’ Web3 (or Web 3.0) refers to what some see as a more egalitarian and fair internet. Its proponents argue that it is decentralized, providing consumers more control. The relationship with James is part of Crypto.com’s huge marketing push in recent months, which has enlisted the help of Hollywood luminaries and cost the company more than $1 billion. The Singapore and Hong Kong-based exchange secured a $700 million contract in November to have its name emblazoned on the former Staples Center, which is now home to the NBA’s Los Angeles Lakers (James’ franchise) and Clippers. The company earns a share of crowd transactions at the venue as part of the arena naming rights contract, and even more if the transactions are conducted using Crypto.com’s app. In October, Crypto.com debuted television advertising showing Damon, a corporate investor who has since become the brand’s face. The Damon-led series of ads, which will also include NBA player Carmelo Anthony, mixed martial artist Ronda Rousey, and South Korean rapper Lee Chae-rin, nicknamed CL, cost $100 million to develop. Crypto.com declined to comment on whether James would feature in a commercial as part of the new collaboration. According to Bloomberg, the corporation has also invested another $400 million in other sports sponsorship deals, including with the Ultimate Fighting Championship (UFC), Formula 1 motor racing, and elite ice hockey, football, and soccer clubs. In December, Crypto.com CEO Kris Marszalek told Fortune that the platform’s goal is to become the next ‘killer app…like Instagram, but for the crypto world.’ He indicated at the time that the company was profitable on $500 million in revenue during the April to June 2021 quarter. Crypto.com had 10 million users a year ago, but according to a representative, that figure has increased dramatically since then. Hackers stole almost $30 million in cryptocurrency from 483 Crypto.com customer accounts earlier this month; the business later refunded those users. Celebrities are increasingly being used by crypto firms, metaverse platforms, and digital asset efforts, such as non-fungible token (NFT) projects, to generate attention. NBA player Steph Curry, for example, just debuted a digital shoe NFT collection and owns an NFT from the Bored Ape Yacht Club, a popular NFT collection featuring bored-looking digital apes in various colors and clothes. Meanwhile, Paris Hilton, a reality TV celebrity, and DJ Steve Aoki just performed in the metaverse. In the Sandbox, one of the most popular metaverse platforms, Warner Music is constructing a concert-themed theme park. Celebrities promoting cryptocurrency and other hot internet-based enterprises, on the other hand, have been chastised. Investors filed a complaint in early January, saying that celebrity marketers of the crypto asset EthereumMax misled them through fraudulent and deceptive social media posts. The complaint names reality celebrity and influencer Kim Kardashian as well as boxer Floyd Mayweather. Skeptics also worry about a coming ‘crypto winter,’ which refers to a significant decrease in cryptocurrency prices followed by months of decline. Bitcoin and Ethereum, the two most prominent cryptocurrencies, have lost over 40 percent of their value since November.

The post LeBron James Teams With Crypto.com to Bring Digital Education to Students appeared first on Cryptoknowmics-Crypto News and Media Platform.

Who doesn’t want to own a Picasso? Did your heart skip a beat when you read the name Picasso? Yes, you read it right, a ceramic piece sculpted by the one and only Picasso is set to become a collection of 1,010 NFTs.

The post Never-before-seen Picasso art to become 1,010 NFTs in rare auction appeared first on CryptoSlate.

SuperLayer, the venture studio from the co-founders of Rally, has chosen Solana to host RLY-powered consumer products.

HONG KONG, Jan 25, 2022 - (ACN Newswire) - Huisen Household Intl. (02127.HK) announced that it has entered into a strategic cooperation agreement with Netjoy Holdings Limited (02131.HK). According to the agreement, Huisen Household will appoint Netjoy as a short video online marketing solution provider for the promotion of the Group's smart home products and the provision of big data management and analysis for improving and optimizing the efficiency of marketing and advertising campaign of the Group. In addition, the Group and Netjoy shall jointly cooperate for the development of a cloud-based virtual reality smart home project based on Metaverse, including the development of virtual reality exhibition hall for consumers' interactive experience, live broadcast sales by artificial intelligence ("AI") sales anchor and promotion and sales of the smart home products of the Group through the application of AI technologies

Huisen Household said that it is one of the Group's business strategies to develop smart home products under its own brands. Leveraging on Netjoy's big data analysis and AI capabilities, this strategic cooperation can assist the Group to enhance brand awareness and its smart home products to to-B and to-C markets through different marketing and advertising campaigns and innovative means, which can in turn increase the Group's market shares of the smart home products in China, as well as raising brand awareness and reputation of the Group.

The "Metaverse" can be imagined as an extension of the real world, creating virtual scenes and virtual characters in the virtual world by combining virtual reality (VR) and augmented reality (AR). The metaverse concept has developed rapidly since last year. In addition to attracting a series of virtual asset investments, different activities have been successfully launched in different virtual scenes. For example, Ariana Grande, an American singer and Travis Scott, a rapper have successfully held virtual concerts with over a million viewers watched online.

As people are moving from the real world to the virtual world, major international brands are also pouring into the "Metaverse" concepts. This phenomenon reflects that the virtual world can help brands to establish close ties with different groups, especially the young generation. As a representative of Internet 3.0, the Metaverse can instantly connect buyers and sellers, merchants, and customers directly. With the improvement of hardware access equipment in the future, the Metaverse will be more widely used, and become a combination of the real world and the virtual world. People will have their own "home" in the virtual world with a variety of smart home products. The market is looking forward to seeing the effects of this strategic cooperation agreement of Huisen Household in the future.


Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comHuisen Household Intl. (02127.HK) announced that it has entered into a strategic cooperation agreement with Netjoy Holdings Limited (02131.HK). According to the agreement, Huisen Household will appoint Netjoy as a short video online marketing solution provider for the promotion of the Group's smart home products and the provision of big data management and analysis for improving and optimizing the efficiency of marketing and advertising campaign of the Group.

FLUF World and Snoop Dogg give back to Auckland charity, Adidas Originals and Prada call on fans to contribute to NFT project, UNICEF celebrates 75 years with an NFT collection and WAX to carry out largest NFT airdrop.

Is your company ready to buy the Bitcoin dip? Saylor and Dorsey will give you the 411 for free.99. The MicroStrategy World annual conference goes live on February 1st. Learn directly from these two titans of the industry, who have definitely been among Bitcoin’s main proponents and promoters over the last few years.  Michael Saylor has led by example, buying every dip, and is a constant presence in mainstream media. His interviews are more like classes and the attention they get is outstanding. Jack Dorsey, for his part, left Twitter to focus on Bitcoin. Since then, his Block company announced several projects that’ll definitely strengthen the Bitcoin network. About the MicroStrategy World conference, the press release promises it’ll be “focused on Enterprise Analytics and Bitcoin for Corporations. World 2022 is 100% virtual, and—for the first time ever—access to all sections of the conference is free of charge.” That’s an unbeatable price. What Will Saylor And Dorsey Talk About? The conference has two sides, two different events that showcase MicroStrategy’s duality: “The Enterprise Analytics event will introduce bold new ways to think about analytics and business intelligence, and showcase organizations who’ve used data as a strategic differentiator. The Bitcoin for Corporations event will explore the various benefits of incorporating Bitcoin into corporate initiatives.” Join me and Keynote Presenter @jack at the 2nd Annual Bitcoin for Corporations Feb 1 & 2. This free, virtual conference is a must for any corporation considering integrating #Bitcoin with their products & services, or adding #BTC to their balance sheet.https://t.co/V9fIkv633q — Michael Saylor⚡️ (@saylor) January 20, 2022 As you might expect, NewsBTC will focus on the second event. It’s important to say that both Dorsey and Saylor’s companies have Bitcoin on their balance sheet. These two put their money where their mouth is, and then some. In any case, what does MicroStrategy World promise? “An in-depth discussion on Bitcoin between two visionary voices: Jack Dorsey, CEO of Block, Inc., and Michael Saylor, CEO of MicroStrategy Inc. This session will be followed by a discussion on Bitcoin Treasury with Phong Le (President and CFO, MicroStrategy). Bitcoin for Corporations will also feature live interviews with industry experts from Coinbase, Deloitte, Fidelity Digital Assets, Genesis, Jefferies, NYDIG, Paxos, and Silvergate Bank.” It’s noteworthy that Fidelity Digital Assets recently shocked the world by predicting more countries and probably a Central Bank or two would add Bitcoin to their balance sheet in the next few years. Christine Sandler, Fidelity’s Head of Sales & Marketing, will represent the company at the conference.  Saylor ’s Recent Bitcoin History Since MicroStrategy first added Bitcoin to its balance sheet in August 2020, the company has increased the bet every few months. They issued common stock. They sold stocks. They bought, and bought, and bought, and bought. In a recent interview, Saylor explained the strategy and NewsBTC reported: “Look, our long term strategy is kind of like Harvard University. We’re running a university but we have an endowment. MicroStrategy is selling enterprise software. We generate $100 million in cash flow a year – in a good year – and we are reinvesting that cash in our endowment. Our endowment is 100% bitcoin.” Saylor adds that MicroStrategy plans to acquire and hold bitcoin as a balance sheet. As for the operations, the company will continue to sell its enterprise software everywhere in the world.” Related to this, about MicroStrategy’s free conference, Saylor said: “We have gained a wealth of experience and expertise innovating our treasury strategy and evolving our corporate bitcoin acquisition strategy. And we’re pleased to be in a position to share our knowledge—via this curated event—for corporations looking to pursue similar strategies and bold initiatives.” Dorsey’s Recent Bitcoin History For his part, Dorsey’s strategy is much different than Saylor’s. He’s working in infrastructure. Dorsey’s fortifying the network’s weak parts. Among other things, Block announced they’re building a decentralized Bitcoin exchange called tbDEX. Released the Lightning Development Kit. And announced they’re working in an open-source ASIC miner.  On a personal level, Dorsey and rapper Jay-Z put 500 BTC in a blind trust to promote Bitcoin development in Africa and India. And created the Bitcoin Defense Legal Fund to protect developers from all kinds of lawsuits. BTC price chart for 01/21/2022 on Gemini | Source: BTC/USD on TradingView.com The Price Of Bitcoin Despite Saylor’s and Dorsey’s efforts, Bitcoin is bleeding. On one hand, Proof-Of-Stake proponents straight up lied before U.S. Congress in a hearing about Proof-Of-Work’s environmental risks. On the other, there’s a rumor that Russia is considering banning Bitcoin in some capacity. Both of those situations caused panic in the market, and Bitcoin’s price is currently 40% lower than the ATH of $69K.  Will Michael Saylor buy the dip?  Featured Image: screenshot from the conference's website | Charts by TradingView

AscendEX is excited to announce the listing of the Animal Concerts Token (ANML) under the trading pair ANML/USDT on AscendEX ...

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Play-to-earn crypto SolChicks crashed after investors realized its fully diluted value was more than 40 times higher than its market cap.

The post ‘A slow rug pull’: Traders reject play-to-earn crypto shilled by Ice Cube appeared first on Protos.

Bull Empire is a Solana-based collection composed of 2,500 pixelized bulls, each possessing unique traits and different levels of rarity.  It seems that Asian folklore is making a big splash this year and making itself known to the world through non-fungible token (NFT) collections. With impressive artworks, passionate teams, and exciting roadmaps, Asian-themed NFTs are starting […]

The post What is Bull Empire? appeared first on Asia Crypto Today.

Bringing the world of NFT's and the music industry together, MoonwalkerFM is one of the first-ever NFT record labels of its kind to launch. With 33% of their NFT's already sold in presale, MoonwalkerFM has now announced the release of its Season 1 compilation of music

Blockchain in the music industry
MoonwalkerFM is one of the first record labels to give out royalty-based NFT's. This new phenomenon is one of the latest developments in the blockchain and NFT space, adding another use case for the decentralized technology. So far, the traditional music industry has had a handful of artists releasing individual songs and handing out NFT's, which are essentially certificates for royalty ownership. For example, artists like 3LAU, rapper Nas, and The Chainsmokers have been or are about to launch songs with royalty-based NFT's.

MoonwalkerFM will fully function on this new structure, giving fans and listeners a unique opportunity to participate in the success of the record label. And now with “Season 1” set to launch on April 1st (no joke!), MoonwalkerFM NFT holders can start earning passive income!

Season 1
For the launch of “Season 1”, a total of 100 NFT's will be linked to 50 lofi hip-hop songs, equating to two NFT's per song. Among the two NFT's, the one that has the more rare traits will be deemed ‘rare', and NFTs with the less rare qualities will be deemed ‘non-rare.' This rating process incentivizes holders to hold rare NFT's rather than common ones. Once an NFT is linked to a song, users will receive passive monthly rewards based on the song's success. Rare NFT's that are linked will receive 30% rewards, while common NFT's will receive 15% rewards.

Public Sale on April 1st
The public sale for MoonwalkerFM will be on April 1st. This first collection consists of 1,500 NFT's. So far, more than 33% of the NFT's have been sold in presale, leaving less than 1,000 NFT's left for music fans to scoop up. Once the public sale is live, users must connect their Metamask wallet to the MoonwalkerFM website and hit the mint button. 

Register through the website, or join the Discord and follow @moonwalkerfm on Twitter to stay updated.

About MoonwalkerFM
MoonwalkerFM is a progressive and dynamic project and uses the already established NFT formula and takes it to new heights with a real, functioning utility that connects a song to an NFT.

This project will see investors gaining from two sources of rewards (song stream rewards and NFT value), and music artists from all over the world will see their song championed by large communities eager to see it thrive.

This project comes at a time when the music industry is in desperate need of change. Not only have artists been drastically affected by the pandemic, but their opportunities to make decent revenue are slim and scarce. MoonwalkerFM is the start of a direct line of communication from fan to artist — one in which both parties benefit.

African gaming platform Carry1st has announced a $20 million Series A extension led by Andreessen Horowitz, with participation from Avenir and Google.

The post a16z leads $20 million investment into African gaming startup Carry1st appeared first on The Block.