Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
Our CEO Quentin Martin will be among the speakers at the 2020 Gravitas Securities Technology and Diversified Investor Day.Quentin will be speaking to investors...
Charlie FinkFollowDec 19, 2019·22 min read75 VR Attractions Vie For Attention At Amusement ShowNow over 100 years old, the International Association for the Attractions...
Reading Time: 5 minutesData breaches are occurring with increasing frequency at name-brand companies, and it’s certainly cause for concern. Millions of customers...
1) Location. Seriously, it’s Las Vegas. There are millions of square feet of space available for conventions and tournaments. There are somewhere near 150,000 hotel rooms in Vegas.... Continue reading
Sunday night, I attended the soft launch of The Wall Gaming Lounge inside of the Rio Hotel & Casino in Las Vegas, NV. The Wall was created in... Continue reading
