Tag: Collegiate Esports
Skillshot to Host First Hybrid GGDA Meeting of 2022 on April 12
Business Apes and Artemis Space Network Takes BAPES™ NFTs to Space for the Launch of new MetaFund
BAPES™ Becomes the Fastest Organically Growing NFT Project to Ever Launch without Spending a Single Dollar
League of Legends Patch 12.3 Buffs Brand, Quinn and Lillia
After nearly a month of Season 12, League of Legends will receive the 12.3 patch next week. Riot Games’ developer Phlox explained how it should adjust champions and aim “to shift light fighters toward lower-durability itemization.” The update will hit various AD items, giving them a tweak to nerf mostly physical damage-reliant champions. It mostly […]
The post League of Legends Patch 12.3 Buffs Brand, Quinn and Lillia appeared first on Esportz Network.
Riot Games to Drop Pro View for League of Legends
Fans and analysts alike have used Pro View to gain some unique insight into the high-level gameplay of League of Legends esports. Unfortunately, February 1 will mark the final day of the feature. Riot Games posted an official statement on its website. According to the post, although some took a liking to the feature, there […]
The post Riot Games to Drop Pro View for League of Legends appeared first on Esportz Network.
Redefining Brands in Esports
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
The post Redefining Brands in Esports appeared first on Esports Group.
Winning Esports Marketing with Cultural Branding part 3
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.
What’s the vision?: Cal League of Legends makes West Conference playoffs, eyes nationals
What’s the vision?: Cal League of Legends makes West Conference playoffs, eyes nationals
Cal League of Legends stands on the edge of making the College League of Legends Championship, a first in Cal history. Does this team have what it takes?
Read More…