RALEIGH, N.C. (PRWEB) March 29, 2023

RapidScale, a Cox Business company, has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.

For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set a vendor apart and play a key role in boosting partners long-term growth.

In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre-and post-sales support, marketing programs and resources, technical support, and communication.

RapidScale continues to invest in robust tools and resources that drive success for partners and their businesses. Over the last year, RapidScale has evolved its technology portfolio with the launch of managed SASE, Azure Virtual Desktop (AVD), and managed Wifi which demonstrated the team’s commitment to innovation and focus on security. The recent acquisition of Logicworks, a leader in managed public cloud infrastructure solutions, has also expanded RapidScale’s capabilities in the managed hyperscaler ecosystem (AWS and Azure). These investments provide partners the opportunity to meet more of their customers’ demands and IT needs, strengthening their offering to provide cutting-edge cloud solutions worldwide.

“As businesses continue to evolve, partners need to keep up with the speed and complexity of today’s technology. That’s why we continue to invest in our channel program so our partners are in the best position to deliver the right solutions for their customers,” said Bob Buchanan, senior director of sales for RapidScale. “We continue to invest in hiring top talent with the expertise to support partners while focusing on results-driven initiatives that directly drive opportunities and revenue together. By providing quality education and valuable resources, we continue to help our partners meet more of their customers’ needs with multi-solution deals.”

“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”

The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at https://www.CRN.com/PPG.

About RapidScale

For IT and business leaders looking to scale, secure, and simplify their IT, RapidScale, a Cox Business Company, is the next-generation managed cloud services provider that aggregates best-in-class cloud technology under a single management portal, enabling IT to accomplish more and providing an exceptional end-user experience. By delivering simple and secure access to company data and applications from anywhere, any time, on any device, RapidScale sets itself apart from other cloud providers through its team of technology experts, award-winning end-user customer support, flexible co-management options, and easy-to-use management portal. For more information on RapidScale, visit https://www.rapidscale.net.

About Cox Business

The commercial services division of Cox Communications, Cox Business, provides fiber-based network and managed and cloud solutions that support applications and create connected environments for more than 370,000 businesses nationwide, including health care providers, K−12 and higher education, financial institutions and government organizations. We also serve most of the top-tier wireless and wireline telecom carriers in the U.S. through our wholesale division. For more information, visit visit https://www.coxbusiness.com.

About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. https://www.thechannelcompany.com

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© 2023 The Channel Company LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

The Channel Company Contact:

Natalie Lewis

The Channel Company

[email protected]

Media Contact:

Nikki Salazar

RapidScale

9492995263

[email protected]

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