Klarna, an AI-driven global
payment provider and shopping assistant, has unveiled its latest offering:
“Sign in with Klarna,” aimed at granting users control over their
data. This service expedites the online purchase process for consumers and,
upon their consent to data sharing, unlocks personalized offers from
participating merchants.
Currently operational in 23
countries including the USA, UK, Canada, Australia, and several European
nations, “Sign in with Klarna” addresses challenges arising from tech
giants like Apple and Google’s discontinuation of third-party cookies.
This
move has complicated the process for payment services to automatically fill in
customer details during online checkouts.
Raji Behal, the Head of Western and Southern Europe at Klarna, Source: LinkedIn
By integrating with various
platforms and services, Klarna’s offering simplifies the registration process and
presents a challenge to industry behemoths such as Apple, Facebook,
and Google in the global verification arena. Projections indicate substantial
growth in the sector, with the industry expected to nearly double in size by
2027.
Stefan Öberg, the CEO at Tradera,
emphasized the service’s efficiency: “We immediately get a
complete profile with just a couple of clicks from the consumer, whereas
similar services from Apple, Facebook, and Google create a profile that the
customer needs to complete since it lacks information such as address and phone
number.”
The service has already enjoyed success
in Sweden, where it was initially piloted with platforms like Maitres and
Tradera. Within a short span, it emerged as the second most preferred login
method on Tradera.
Merchant Interest: Rusta, Casall,
and NA-KD among Early Adopters
Moreover, merchants have
expressed interest in adopting the service, with Rusta, Casall, and NA-KD
among the early adopters across various European markets. “Sign in with
Klarna” not only enhances consumer control over their data but also promises
a personalized shopping experience by enabling them to selectively share
information with merchants.
Raji Behal, the Head of Western
and Southern Europe at Klarna,
highlighted the significance of the new offering: “With our new
login service, we add another dimension to improving the customer journey for
consumers and our offering towards merchants.”
Klarna, an AI-driven global
payment provider and shopping assistant, has unveiled its latest offering:
“Sign in with Klarna,” aimed at granting users control over their
data. This service expedites the online purchase process for consumers and,
upon their consent to data sharing, unlocks personalized offers from
participating merchants.
Currently operational in 23
countries including the USA, UK, Canada, Australia, and several European
nations, “Sign in with Klarna” addresses challenges arising from tech
giants like Apple and Google’s discontinuation of third-party cookies.
This
move has complicated the process for payment services to automatically fill in
customer details during online checkouts.
Raji Behal, the Head of Western and Southern Europe at Klarna, Source: LinkedIn
By integrating with various
platforms and services, Klarna’s offering simplifies the registration process and
presents a challenge to industry behemoths such as Apple, Facebook,
and Google in the global verification arena. Projections indicate substantial
growth in the sector, with the industry expected to nearly double in size by
2027.
Stefan Öberg, the CEO at Tradera,
emphasized the service’s efficiency: “We immediately get a
complete profile with just a couple of clicks from the consumer, whereas
similar services from Apple, Facebook, and Google create a profile that the
customer needs to complete since it lacks information such as address and phone
number.”
The service has already enjoyed success
in Sweden, where it was initially piloted with platforms like Maitres and
Tradera. Within a short span, it emerged as the second most preferred login
method on Tradera.
Merchant Interest: Rusta, Casall,
and NA-KD among Early Adopters
Moreover, merchants have
expressed interest in adopting the service, with Rusta, Casall, and NA-KD
among the early adopters across various European markets. “Sign in with
Klarna” not only enhances consumer control over their data but also promises
a personalized shopping experience by enabling them to selectively share
information with merchants.
Raji Behal, the Head of Western
and Southern Europe at Klarna,
highlighted the significance of the new offering: “With our new
login service, we add another dimension to improving the customer journey for
consumers and our offering towards merchants.”
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- Source: https://www.financemagnates.com//fintech/klarnas-new-feature-sign-in-with-klarna-puts-data-in-users-hands/
