Are you tired of using Google and want to explore other search engines besides Google? Maybe you care about privacy and don’t want Google to track your searches, or maybe you want to help the planet. Or maybe you’re just curious and want to try something new.

Google is super popular. Almost everyone uses it! Since 2009, Google has had more than 90% of the search engine market worldwide, according to Statcounter.

Google is the clear winner in the search engine race! In January 2024, it held a whopping 91.47% of all searches done on phones, computers, and tablets. Bing came in a distant second with just 3.43%. Other search engines like Yandex and Yahoo are even less popular, with around 1.78% and 1.1% of the market share, respectively.

If you’ve always stuck with Google, why not try some other search engines besides Google? You might like them better. Here’s a list of alternative search engines. It includes ones you might know and new ones you might not have heard of before.

1) Bing

Bing is the second biggest search engine globally. Microsoft made Bing in 2009, and it’s Google’s main rival. As of January 2024, Bing has about 3.43% of the market.

Microsoft is an investor in OpenAI, which made ChatGPT. That means Bing uses the latest AI tech.

In February 2023, Microsoft updated Bing and called it “the new Bing.” It got more AI features like summaries and chat.

Why Bing is Special:

• Earn rewards: You can get points for searching on Bing, and then use those points to get gift cards or even donate to charity.

• Get creative: Need help writing something? Bing can whip up an email, a poem, or even a whole trip plan for you. Plus, it tells you where it got all the information from, so you can check it yourself.

• Cool visuals: Bing uses lots of pictures and other fun stuff to make searching more interesting, not just words on a page

2) Yahoo

Yahoo is the third-best search engine besides Google, grabbing about 1.13% of the market in January 2024.

It started back in 1994 and was one of the first search engines online. Yahoo uses Bing from Microsoft to run its searches, so the results can be similar.

But Yahoo isn’t just a search engine. It’s a big web portal. You can find stuff about lots of topics, like weather, news, and money. It also does email.

What’s different About Yahoo:

• Its homepage is full of info and personalized for you. You can see your local weather, top news, and sports scores right on the homepage. So you get some useful info even before you search.

3) DuckDuckGo

DuckDuckGo is a search engine that cares about your privacy. It started in 2008 and is a good option if you worry about your data being tracked.

Every month, people do about 3 billion searches on DuckDuckGo. More and more people are using it because they want to keep their data safe from being used for ads.

Unlike other search engines, DuckDuckGo doesn’t track you or show personalized ads. Your search history stays private.

It looks a bit like Google, with sections for images, videos, news, maps, and shopping.

What Makes DuckDuckGo Cool:

• Bangs: These let you quickly search other sites like Wikipedia or Amazon. Want to search Wikipedia? Just type “!” followed by your search terms. Same for Amazon and others!

• Instant Answers: It gives fast answers for lots of stuff like stock market news, sports scores, song lyrics, and measurements.

• Private Voice Search (for iPhones): Search by voice without worrying about someone listening in (this is only available on iPhones for now).

4) Brave

Brave is a web browser and search engine that really cares about your privacy and how fast things load. It doesn’t follow what you do or what you search for.

They launched Brave Search in 2021. According to their website, It Became one of the top search engines besides Google, making 2.5 million searches in its first year.

Brave Search is a good option if you want privacy, freedom, and honesty. Unlike some other privacy-focused search engines, it doesn’t need Google or Microsoft for search results. Brave has its own way of doing things.

To keep things fair, Brave doesn’t change your search results based on what you’ve already looked up.

What Makes Brave Different:

• Built for Speed: Brave searches the web extra fast so you don’t have to wait around.

• Truly Private: Brave keeps your searches a secret, no peeking!

• Independent Results: Brave doesn’t rely on Google or Microsoft for answers, it has its filing cabinet of information.

• No Biases: Brave won’t show you results based on your past searches, keeping things fair and square.

• Supercharge Your Search:

• Transparency Tools: Brave lets you see how it ranks websites, so you know what you’re getting.
• Custom Filters: You can fine-tune your searches with special filters to get exactly what you want.
• Smart Summaries: Brave uses smarts to give you quick summaries of what you find, saving you time.

5) Yandex

Have you heard of Yandex? It’s like a giant toolbox filled with internet stuff, all made by a company in Russia. People love Yandex because it helps them find things online quickly and easily, like websites, news articles, or even pictures.

But Yandex is more than just a search engine! It also offers other nifty features, like:

• Maps: Need directions? Yandex has detailed maps to help you find your way.
• Email: Stay connected with friends and family using Yandex’s email service, complete with spam protection and fun themes.
• Storage: Keep your photos, documents, and other files safe and sound in Yandex’s online storage.
• Translation: Traveling the world? Yandex translation can help you understand and be understood in different languages.
• Finding Businesses: Need to find a plumber or a restaurant? Yandex can help businesses connect with people who are looking for them.

So, next time you’re searching for something online, consider trying Yandex.

6) Baidu

Baidu is like the Google of China! It’s the most popular search engine there, used by over two thirds of people searching the web. They even have a super popular app for searching on the go.

Baidu isn’t just search though, they offer a bunch of other cool things like maps, music, and videos, similar to what Google has.  They’ve been around since 2000 and are always getting smarter using artificial intelligence to improve their searches.  The big thing about Baidu is that it’s built specifically for what Chinese users need and want online.

7) Perplexity.ai

Perplexity.ai is a different kind of new search engines besides Google that uses super-smart AI to answer your questions directly instead of just showing you a bunch of websites.

Think of it as having a super-informed friend who can look things up. Perplexity.ai understands your questions and gives you clear, precise answers, along with where it found the information so you can check it yourself.

It’s really easy to use, with a simple search bar. You can even save your past searches to look at again later. Perplexity also has a super helper called Copilot, which can ask you follow-up questions to get the answer right and suggest what to search for next. There’s a free version, but there’s also a paid option with some extra features, like being able to upload pictures for searching.

The big thing about Perplexity.ai is that it uses AI to make finding information fast and easy.

Conclusion

Maybe you want more privacy, easier-to-use, or fairer results. There are lots of choices to pick from. Give a few a try and see how you like them. You might discover a new favorite or at least a buddy for Google. While Google is the big name in search, it’s not always the best choice. Other Search Engines Besides Google have cool features like extra privacy, smart AI, or supporting good causes.

Since there are so many options, some of your customers might be using different search engines than Google. Do you know where your users are and which search engine they like best? It’s good to find out!

If you want to learn more about your target market, you can contact a Digital Marketing Agency like w3era. We can help you understand important details like where your target customers are located.

Our experts at w3era can give you insights into various aspects of your target audience. This includes demographic data, like age and gender, socioeconomic factors, and what they’re interested in. We can also provide behavioural data such as the websites they visit most often and their favourite social media platforms.

Plus, you can try our free tool. Understanding your audience better can help you customize your SEO and marketing strategies for improved results.

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• Source: https://www.w3era.com/7-great-search-engines/