Augmentative and virtual reality have revolutionized shopping experienced over the last few years. Even though consumers may not realize it, nearly all the aspect of shopping has undergone a radical shift if it had not gone outdated. Writing a check for paying at a store or cutting a coupon from the daily newspaper has become a thing from the past. Evidently, changes in the shopping experience keep on evolving.
The latest innovations that are transforming the hopping experience worldwide are happening within the domain of virtual and augmentative reality. While VR and AR have impacted shopping in uncountable ways, here are the 5 most prominent changes that are currently leveling up the customer experience.
Place and View Products Anywhere
In the current market environment, VR and AR allow customers to view the products of their choice from anywhere in the world. You don’t have to visit the store anymore. VR and AR advancements let you shop from your home or any other place with ease. Moreover, augmented reality is breaking the barriers of conventional shopping and is allowing customers to place the product anywhere they want. They can virtually try out accessories, apparel, or makeup items before making the purchase.
Virtual Merchandise
Advancement in VR and AR now provides consumers with a variety of virtual and digital consumables. One of the most notable initiatives of augmented reality was Pokemon Go. This popular mobile game, as it took off worldwide, introduced people to the possibilities of augmented and virtual reality technology in an immersive, engaging way.
Following the trend, Google has recently invested in VR and AR products that will bring the technology directly to your home and will be compatible with all the other Google devices. However, it is not just tech brands that are thriving from AR and VR products. Seasonal products like AR decorations and VR holiday cards have also become immensely popular among shoppers.
The abundance of New Experience
AR and VR technologies are giving businesses novel opportunities to offer their customers a host of amazing, unique experiences. For example, retail outlets are creating new mixed reality environments where shoppers can experience different aspects of the business uniquely. Companies are providing AR instruction manuals to provide customers expert help through mobile devices. Also, brands are increasingly using VR and AR to make their ad campaigns more interactive.
On-Demand Customization
AR and VR technology opens up a variety of new opportunities to enable brands to offer more customization options. It allows them to create a digital warehouse so that they don’t have to stock up multiple customized items but can provide them on demand.
Brand Innovation
VR and AR technology has come a long way since the Project Color app from Home Depot was first released in 2015. This app is a major example of how a business can use VR and AR for brand innovation. As AR and VR have become widely accessible, more businesses are using them for brand innovation, such as animated posters of AMC Theatres, Netflix’s AR filters to promote popular shows, AR features on taco Bell’s product packaging, etc.
In the end, shoppers always look for adventures. Fortunately enough, VR and AR are changing the shopping experience through these 5 ways and are expected to continue the trend.
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Source: https://immersive-technology.com/augmentedreality/5-ways-augmentative-and-virtual-reality-are-transforming-the-conventional-shopping-experience/
