Blockchain projects need to be promoted to be successful. You may already have strong marketing skills, but there are blockchain-specific marketing methods that can help you make the most of your projects.
Blockchain is much like any other specialized marketplace. There are definitely challenges, requirements, and unwritten rules that everyone must be aware of when deciding what kind of marketing techniques they want to employ to promote their blockchain project.
Blockchain
definitely has a lot of untapped potential
In this guide we
will look at:
- What is Blockchain?
- 10 ways to promote your
Blockchain project
What is Blockchain?
Blockchain is the technology that fuels the
cryptocurrency Bitcoin and many companies are using it to create startups of
their own. It is basically a certified, safe transaction between two parties.
While its main function is for financial transactions, blockchain has many
other possibilities. It can certify the exchange of stocks, validate
identities, secure title deeds, and protect the security of ballots cast
online. Because of its potential, a lot of investors and businesses are
utilizing it to secure their business.
10 impactful ways to promote your Blockchain project
1) Connect with Blockchain Associations
Blockchain
associations, whether local or global associations, still play a key role in
the industry. Some associations are forum-like and easy to join while others
require specific business partnerships or living in a geographic location. If
you aren’t eligible to join every group, you can still consider any
relationships and contacts that you make an invaluable avenue for promotion.
Whether it is
filling out a web form, signing up for a forum, or making a phone call; you
need to do whatever it takes to get connected in the blockchain space. There
are no specific rules to best make contacts, but the best way to approach it is
to reach out in any way that will connect you the quickest.
2) Concentrate on the basics
While employing
websites, social media channels,
email newsletters, and blogs may seem like simple marketing strategies,
businesses should consider them funadamental. Many businesses use them, but only
a few do them well.
Websites: You need
to make it easy for potential customers to make contact and make sure that your
website is clear about the services that your business provides. If you have a
modest budget, you can use website-building tools.
Newsletters: You
are relying on your own email list so you need to send out your best blogs
posts, don’t spam, and the value of your newsletter will definitely grow.
Blogs: Using owned
media like blogs are another way to share news about your project and provide
social media content. If you are a new business, sometimes you may not have the
time or money for content marketing like other more-established companies.
Social media:
Twitter and Linkedin are the standard social media channels for businesses and
are good avenues to publish news, join conversations, and build connections.
Steemit and Whaleshares are newer channels that are blockchain-based and
attract users that are interested in the wider business and social applications
of blockchain technology.
3) Connect with Blockchain visionaries and experts
The Blockchain environment is typically quite open and inviting. It is a space where beginners can link with experts if there is a problem that needs to be solved. If you ever needed advice, you can talk about your big ideas that fuel your project and you have a very good chance that blockchain experts will be excited and interested to talk to you about it.
4) Visit Blockchain and Industry Conferences
Regardless of
whether you are going to an industry conference to speak or to make
connections, get into conversations with your colleagues, competitors, and
potential customers. Many conferences will help and examine of Blockchain
technology to various businesses, governments, and nonprofit endeavors.
You also don’t
need to stick to just blockchain conferences, you can go
to industry conferences in your target industry.
5) Partner with Industry Leaders
They have been in the
game for a long time and they are used to doing things a certain way. So, it is
possible that they are interested in different and profitable innovations. So,
get yourself found and pitch influencers in
partnerships that they may find valuable.
6) Create trust and build authority
Blockchain has had
a reputation of being riddled with crime and underhanded dealings. Because of
this, you need to establish yourself a real, legit business. You need to take
care of basics and clearly state the allocation of funds to assure customers that
the money is in the right place.
7) Explain your value proposition
You need to make
it clear to potential customers that your business provides legitimate and
valuable services. Explain why blockchain is important to what your business
does and your value proposition, your business will gain credibility from
there.
8) Forge connections with Blockchain-Friendly
Institutions
You should try and develop connections with blockchain-friendly institutions because there are public and private institutions out there that offer encouraging environments for blockchain-based enterprises. It is possible to find local, national, transnational corporate, and nonprofit institutions that have a deep interest and investment in blockchain development.
9) Employ Blockchain Ambassadors
Your business can
hire existing ambassadors or train those interested in blockchain to become
ambassadors because they are out there to share their knowledge and expertise
with the wider blockchain and business world. They will also help you promote
and legitimize your blockchain project and connect with the community.
10) Promote your Blockchain Project wisely
Marketing Blockchain projects comes with challenges that are unlike other projects. You will have to deal and overcome common misconceptions, the mixed reputation of the blockchain space, and poor knowledge among your target audience.
But, the positives are that you are part of a supportive community, you have institutional assistance and opportunities to market in a more informal way. So, you definitely need to take advantage of those opportunities, engage with a wider blockchain community, and watch your project succeed.
Conclusion:
Blockchain
technology is still fairly new and evolving, which can cause some anxiety among
investors and questions among followers. Just remember that if you are part of
a blockchain startup, you are on the cutting edge of technology and it will
require strong marketing efforts to promote your company and leverage its
potential for customers and investors.
Source: https://railsonwave.it/10-impactful-ways-to-promote-your-blockchain-project/
