Abantu bathenga kuyo yonke i-Google izikhathi ezingaphezu kwebhiliyoni ngosuku — futhi sinomuzwa omuhle kakhulu walokho abaphequlula kona. Isibonelo, idatha yethu yosesho ibonisa ukuthi ekuqaleni kwawo-2000 kunesikhathi. Sibona isithakazelo sosesho esikhulayo “kwimfashini ye-Y2k” kanye nemikhiqizo efana nezigqoko zebhakede namasongo eqakala. Okunye okudumile? I-Clinique "Happy" ye-iconic, izikhwama ze-crochet ze-Prada namabhulukwe elineni.

Yize sazi ukuthi yini ethrendayo, besifuna nokuqonda ukuthi abantu bathola kanjani ugqozi uma bethenga imikhiqizo yendlela yokuphila. Ngakho-ke senze uhlolovo kubathengi abangu-2,000 base-US bezimpahla, ubuhle nokuhlobisa kwasekhaya kumbiko wethu wokuqala Wokuthenga Ophefumlelwe. Qhubeka ufunde ukuze uthole ukuthi yini esiyifundile.

Ukuthenga akulona uhlu lokuhlola njalo

Ngokwalokho esikutholile, abathengi bengqephu, ubuhle kanye nasekhaya abaningi bachitha amasonto amabili becwaninga ngemikhiqizo ngaphambi kokuthi bayithenge. Abaningi, nokho, bathenga ku-inthanethi ngenjongo yokuzijabulisa nje — abangu-65% bathi njalo noma ngezinye izikhathi bathenga noma baphequlule ku-inthanethi lapho bengafuni lutho ngokukhethekile. Ukusiza ukwenza ukuthenga ku-inthanethi kube lula futhi kujabulise kakhudlwana, sisanda kungeza imiphumela yosesho ephequlukayo eminingi ngemibuzo yemfashini nezimpahla zokuthenga. Ngakho-ke lapho useshela ama-chunky loafers, ingubo eluhlaza okwesibhakabhaka noma isikhwama se-raffia ku-Google, uzoskrola kokuphakelayo okubonakalayo okunemibala ehlukahlukene nezitayela - eduze nolunye ulwazi oluwusizo njengezitolo zasendaweni, imihlahlandlela yezitayela namavidiyo.

Ugqozi lungafika noma yikuphi

Siyazi ukuthi ugqozi lokuthenga lungafika noma nini. Eqinisweni, abathengi abangamaphesenti angama-60 bathi bavame noma kwesinye isikhathi bathole ugqozi noma batshelwe ukuthi bathenge okuthile ngisho noma bengathengi. Lokho kungavela ngokubona isitayela somgwaqo esihle: u-39% wabathengi bathi kaningi noma kwesinye isikhathi babheka ingubo ethile ku-inthanethi ngemva kokubona umuntu eyigqokile. Noma ingavela ekuphequluleni ku-inthanethi: Abathengi abangu-48% bathathe isithombe-skrini sesiqephu sengubo, isisetshenziswa noma into yokuhlobisa ikhaya abayithandile (futhi u-70% wabo uthi bayifunile noma bayithengile ngemuva kwalokho). I-Google Lens ingakusiza ukuthi uthenge ukubukeka ngokushesha nje lapho ukubonile. Vele uthwebule isithombe noma isithombe-skrini futhi uzothola imiphumela eqondile noma efanayo ongathenga kuyo.

Kwesinye isikhathi amagama awanele

Siyazi ukuthi kungase kube nzima ukuthola okufunayo usebenzisa amagama ewodwa, ngisho noma unesithombe — njengaleso sangemuva esinemibala eminingi, esinezimbali ezisansimbi osithathe isithombe saso esingahambisana kahle nomatha wegumbi lakho lokuphumula. Ingxenye yabathengi ithi kaningi noma kwesinye isikhathi yehlulekile ukuthola ucezu oluthile lwezingubo noma ifenisha ku-inthanethi ngemuva kokuzama ukuyichaza ngamagama nje. Futhi u-66% wabathengi bafisa sengathi bangathola into enemibala ehlukile noma ephrintiwe.

Ukukusiza ukuthi ulandelele lezo zingcezu eziqondile kakhulu, sethula indlela entsha ngokuphelele yokusesha — sisebenzisa umbhalo nezithombe ngesikhathi esisodwa. Nge multisearch kuLens, ungadalula kangcono imikhiqizo oyifunayo ngisho noma ungenawo wonke amagama ayichazayo. Isibonelo, ungase ubheke isikhafu ngephethini efanayo nesinye sezikhwama zakho. Vele uthwebule isithombe sesikhwama esinephethini Kulensi bese wengeza umbuzo "isikhafu" ukuze uqedele ukubukeka kwakho. Noma thatha isithombe sezithende zakho ozithandayo bese wengeza umbuzo othi "flats" ukuze uthole inguqulo enethezeke kakhudlwana.

Ukuzama ngaphambi kokuthenga izinto

Akwenzeki njalo ukufika esitolo bese uzama okuthile ngaphambi kokuyithenga - kodwa kubalulekile. Phakathi kwabathengi bobuhle abaku-inthanethi, abangaphezu kuka-60% banqume ukungayithengi into yobuhle noma yezimonyo ku-inthanethi ngoba bebengazi ukuthi yimuphi umbala noma umthunzi okufanele bawukhethe, futhi u-41% unqume ukubuyisela into ngoba bekungumthunzi ongalungile. Nge Okuhlangenwe nakho kobuhle be-AR, ungathola futhi "uzame" izinkulungwane zemikhiqizo evela kumikhiqizo efana ne-Maybelline New York, i-MAC kanye no-Charlotte Tilbury - ikusiza ukuthi wenze izinqumo ezinolwazi. Futhi manje, abathengi bangazama izimonyo ezivela ezinhlobonhlobo zemikhiqizo etholakala e-Ulta Beauty khona kanye kusesho lwe-Google. Vele useshele umkhiqizo, njenge-Morphe Matte Liquid Lipstick noma i-Kylie Cosmetics High Gloss, futhi ukutholele umthunzi ongcono kakhulu.

Noma ngabe ukuphi ugqozi lwakho lokuthenga, sethemba ukuthi lezi zici namathuluzi azokusiza uthole imikhiqizo emisha, uqhathanise izinketho ezihlukene futhi ekugcineni uthenge okuhle kakhulu.