I-Apple Inc. isiqale izingxoxo nezinhlangano zezindaba ukuze zinikeze ilayisense ezinqolobaneni zazo ezinkulu, okumaka isahluko esisha ebhizinisini lesiqhwaga sezobuchwepheshe kubuhlakani bokwenziwa. Lesi sinyathelo sihlose ukubeka i-Apple eceleni kwezimbangi emkhakheni okhulayo wokuncintisana we-generative AI.
Izinkampani ezixoxisana nazo Apple faka izikhungo zamandla zemidiya ezifana ne-Condé Nast, i-NBC News, ne-IAC. Imithombo ejwayelene nalezi zingxoxo, ekhethe ukungadalulwa ngenxa yesimo esibucayi sezingxoxo, iveze ukuthi lezi zivumelwano zingabiza imali engaphezu kuka-$50 million. Lokhu kutshalwa kwezimali kuzovumela Apple ukufinyelela engcebweni yemibhalo eshicilelwe ebalulekile ekuthuthukiseni izinhlelo zayo ze-AI.
I-Apple ibheke ukuqeqesha i-AI ngezindatshana zezindaba 👀
Le nkampani ithengise izivumelwano zeminyaka eminingi ezibiza okungenani ama-dollar ayizigidi ezingama-50 ukuze ilayisense izindatshana zezindaba ezivela ezinkampanini ezinjengoCondé Nast, umshicileli weVogue neThe New Yorker, NBC News, kanye ne-IAC, ephethe i-People, The Daily Beast and Better… pic.twitter.com/gq4ggvzBog
- Usawoti (@SaltFlash) December 23, 2023
Isikhulu esivela enkampanini yezindaba ebambe iqhaza siphawule, "Ukusebenzelana kwe-Apple nezingobo zethu zomlando kugcizelela ukubaluleka okukhulayo kokuqukethwe kwezintatheli esimweni esiguqukayo se-AI."
I-Shift ye-Apple ku-AI Strategy
Lesi sinyathelo sisho ushintsho olukhulu lwe-Apple, egcine iphrofayili ephansi engxoxweni ye-AI uma iqhathaniswa nozakwabo abanjengo. I-Microsoft ne-Google. I-CEO ye-Apple, u-Tim Cook, ibhekiselwe emsebenzini oqhubekayo ohlobene ne-AI ocingweni lwabahlaziyi bakamuva, nakuba imininingwane ihlale imncane. Ngokugxila kokuqukethwe kwezindaba zokuqeqeshwa kwe-AI, i-Apple iqondanisa isu layo nokuzibophezela kwayo isikhathi eside kubumfihlo babasebenzisi kanye nemikhuba yedatha yokuziphatha.
Futhi funda: I-OpenAI kanye no-Axel Springer Bajoyina Amabutho Ukubhekana 'Nemibono' ye-AI kubuntatheli
Isiphakamiso sezinkontileka ezinenzuzo enkulu sihlangatshezwe nokungabaza nethemba phakathi kwabashicileli. Izinkathazo ziphakama mayelana nemibandela yelayisensi ebanzi kanye nemithelela yezomthetho engaba khona. Ukungaqondakali okuzungeze izinhlelo ze-Apple zezicelo ze-AI ezindabeni nakho kuqubule inkulumo-mpikiswano.
Kodwa-ke, abanye abaphathi bezindaba banethemba ngendlela yakwa-Apple, ikakhulukazi uma kubhekwa irekhodi lenkampani lokuhlonipha amalungelo okuqukethwe kanye nezilaleli zayo ezinethonya.
I-Apple's Ethical Data Sourcing Approach
Indlela ye-Apple yokuqapha ekutholeni idatha yokuthuthukiswa kwe-AI ihluke kwezinye izimbangi. Isinqumo senkampani sokukhawulela ukuqoqwa kwedatha ngemva kokutholwa kwayo kwe-Topsy ngo-2013 siwubufakazi bokuzibophezela kwayo ebumfihlweni nasekusetshenzisweni kwedatha okunokuziphatha.
"Le ndlela ngokucophelela yokuphatha idatha ihlukanisa i-Apple esikhathini lapho ukuthuthukiswa kwe-AI kuvame ukunyathela emanzini angcolile," kusho umhlaziyi wemboni yezobuchwepheshe.
Ukufika kwe generative AI technologies, okuboniswe ngamathuluzi afana ne-ChatGPT, kuletha izinselele namathuba embonini yezindaba. Kunokukhathazeka okukhulayo mayelana nokuthi lobu buchwepheshe bungase bulungise kanjani ukusetshenziswa kwezindaba okuvamile, kunxusa izinhlangano zezindaba ukuthi zizivumelanise nezimo futhi zisungule izinto ezintsha kuyilapho ziphakamisa ubuqotho bobuntatheli.
"Isimo esiguquguqukayo se-AI sidinga isenzo sokulinganisa ngokucophelela kubahlinzeki bezindaba, okumele basungule izinto ezintsha ngaphandle kokuyekethisa izimiso zabo zobuntatheli," kusho umuntu ophezulu embonini yezindaba.
Ukuzulazula Ezinseleleni Zokubambisana kwe-AI
Njengoba lezi zingxoxo ziqhubeka, abamemezeli bheka ngokucophelela ubungozi obungaba khona kanye nemivuzo yokusebenzisana neziqhwaga zobuchwepheshe ezifana ne-Apple. Inselele eyinhloko ilele ekwenzeni izivumelwano ezivikela izintshisekelo zazo zombili izinhlangothi kuyilapho kuvula indlela yokusetshenziswa okusha kwe-AI kubuntatheli.
Ukuphumelela kwalezi zingxoxo kungaphawula ingqophamlando ebalulekile ku-Apple esizindeni se-AI. Ingathuthukisa amakhono ayo e-AI futhi ibeke izindinganiso ezintsha zokusetshenziswa kokuziphatha kwedatha ekuthuthukisweni kobuchwepheshe. "Ukungena kwe-Apple ku-AI ngokuqukethwe kwezindaba kungaphezu nje kokugxuma kwezobuchwepheshe kodwa futhi kuyisitatimende mayelana nekusasa lokuthuthukiswa kwe-AI," kuphawula umbukeli wemboni yezobuchwepheshe.
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- Source: https://metanews.com/apple-pursues-50-million-deal-with-news-giants-for-ai-development/
