24 ukubukwa

Ezweni elikhulu Ukusebenza kwe-injini yokusesha (SEO), indima yezixhumanisi ibe yitshe lesisekelo amashumi eminyaka. Kodwa-ke, izingxoxo zakamuva zibangele impikiswano mayelana nokuthi izixhumanisi zibaluleke kangakanani kumawebhusayithi ahlose ukubonakala okuphezulu. Kule bhulogi, uzoqala uhambo ngombono we-Google wokuthi kungani izixhumanisi zingase zingabalulekanga njengoba zazinjalo kanye nokuthi ikusasa le-SEO livela kanjani ngale kwamaqhinga agxile ekuxhumaneni.

Ukucabanga Kabusha Ukubaluleka Kwesixhumanisi: Imininingwane Evela Kochwepheshe Be-Google

Umbono Ongokomlando Kuzixhumanisi Namazinga

Ezinsukwini zokuqala zezinjini zokusesha, izixhumanisi zaziyisiqalo esisha. Banikeze indlela yokulinganisa igunya lewebhusayithi kanye nokufaneleka ngokusekelwe kokuthi mangaki amanye amasayithi axhumeke kuyo. Lo mqondo, owaziwa ngokuthi i-PageRank, uguqule ukusesha ngokubeka phambili amawebhusayithi athathwa ontanga yawo athembekile.

Ukusuka Egunyeni Kuya Ekuhlobaneni

Abasunguli be-Google, u-Larry Page kanye no-Sergey Brin, baqhubekisele phambili lo mqondo ngephepha labo locwaningo, elithi, “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” Bathole amandla ombhalo we-anchor ekunqumeni umbono oqondile wokuhambisana, ngokuyisisekelo bangena ekuhlakanipheni okuhlangene kwe-inthanethi ngokusebenzisa izakhiwo zezixhumanisi. Lokhu kushintsha ukusuka kwegunya ukuya ekuhlobaneni kuphawule isikhathi esibalulekile ekuthuthukisweni kwama-algorithm okusesha.

Ukwehla Kokubaluleka Kwesixhumanisi: Umugqa Wesikhathi

Isethembiso Sasekuqaleni, Izinto Zangempela Zanamuhla

Ezinsukwini zokuqala ze-SEO, izixhumanisi zaziyizindlela ezimsulwa zokwethembeka eziklanyelwe ukuqondisa ithrafikhi yangempela. Kodwa-ke, njengoba isimo se-inthanethi sishintsha, kanjalo nokusetshenziswa kabi kwezixhumanisi. Maphakathi nawo-2000, i-Google yaqala ukuthola izixhumanisi ezisetshenziswayo ngokuhlaziywa kwezibalo, okubonisa ukuqala kokushintsha kwegagasi.

I-Era of Algorithmic Updates

Ushintsho lweza nokuthunyelwa kwe-Google kwe I-algorithm ye-penguin ngo-2012, eqondise amawebhusayithi ancike ekuziphatheni okukhohlisayo izinqubo zokwakha izixhumanisi. Lokhu kuphawule ushintsho olubalulekile njengoba i-Google iqala ukwehlisa amanani ezixhumanisini ezisuka emithonjeni ethile, njengezinkhombandlela kanye nonyaweni "okuxhaswa amandla". Imiphumela ibisabalele, namawebhusayithi amaningi ahlangabezana nokwehla kwezinga eliphezulu.

Nofollow and Beyond

Ngo-2019, i-Google yethula ukusetshenziswa okukhethekile kwezixhumanisi ze-nofollow ngezinjongo zokulinganisa, impendulo ecacile kukhwalithi ewohlokayo yamasignali ezixhumanisi. U-Gary Illyes, umuntu ovelele kwa-Google, ukuqinisekisile ukuthi lolu shintsho luwumphumela oqondile wokwehla kwesignali yesixhumanisi. Lesi sinyathelo siphawule ukushintshela endleleni eyinkimbinkimbi yokuxhumanisa ukuhlola.

I-Modern Landscape: Isixhumanisi Esincane, Ikhwalithi Eningi

IsAmbulo sikaGary Illyes

Ngokushesha phambili ku-2024, futhi uGary Illyes wenza isitatimende esinesibindi engqungqutheleni yokusesha: “Sidinga izixhumanisi ezimbalwa kakhulu zokukala amakhasi.” Lesi simemezelo siphinde sabuya ngomphakathi we-SEO, okubonisa ukusuka enkathini lapho inani lesixhumanisi lalibusa kakhulu.

Izibuyekezo ze-algorithm ye-Google

NgoMashi 2024, kuhambisana nesibuyekezo se-algorithm eyisisekelo, i-Google yabuyekeza imibhalo yayo, yehlisa ukubaluleka kwezixhumanisi zokukleliswa. Izixhumanisi azisathathwa “njengezibalulekile” kodwa sezifakwe ohlwini njengesici ekunqumeni ukuhlobana kwamakhasi ewebhu. Lolu shintsho lubonisa indlela ye-Google ethuthukayo yekhwalithi yosesho.

I-AI Revolution

Ukuncipha kokuthembela kwe-Google kuzixhumanisi kungase kubangelwe ukuthuthuka kwe-AI nokuqonda kolimi lwemvelo. Ngama-algorithms ayinkimbinkimbi emnyombweni wawo, i-Google manje ingakwazi ukucacisa ukuhlobana nekhwalithi ngale kwamasignali ezixhumanisi ezivamile. Lokhu kushintshela ekuhloleni okuqhutshwa yi-AI kuphawula inkathi entsha kumasu we-SEO.

Ukwamukela Ikusasa le-SEO

Beyond Link-Centric Strategies

Njengoba i-Google iqhubekela endleleni ebanzi yokubeka izinga, ochwepheshe be-SEO kufanele bazivumelanise nezimo. Inkathi yokucabanga ngobuningi besixhumanisi iyaphela, okwenza kube nendawo yokugxila kokuqukethwe kwekhwalithi, ulwazi lomsebenzisi, namamethrikhi okuzibandakanya. Amawebhusayithi abeka kuqala inani lomsebenzisi nokuhambisana azochuma kulo mkhakha wezwe oguqukayo.

Iqhaza Lokwakha Isixhumanisi Namuhla

Ukwakhiwa kwesixhumanisi, okwake kwaba yitshe legumbi le-SEO, manje sekuyingxenye eyodwa yendida. Nakuba ama-backlink ekhwalithi asabambe inani, awasezona kuphela izinqumo zamazinga okusesha. Amasu we-SEO kumele ahluke ukuze ahlanganise ukuhambisana kokuqukethwe, inhloso yabasebenzisi, kanye negunya lewebhusayithi.

Isiphetho

Isimo se-Google esishintshayo ngokubaluleka kwesixhumanisi sisho ukushintshela endleleni eguquguqukayo neqhutshwa yi-AI yokukala. Njengochwepheshe be-SEO nabanikazi bewebhusayithi, ukwamukela lolu shintsho kusho ukugxila ekudaleni okuqukethwe okuphezulu, okuhlobene okuhambisana nabasebenzisi. Ikusasa le-SEO lisekuqondeni inhloso yomsebenzisi, ukuhlinzeka ngolwazi olubalulekile, kanye nokuzivumelanisa nezimo ze-Google eziguqukayo njalo.

Esimeni esiguquguqukayo se ukudayiswa kwe-digital, kunento eyodwa ehlala icacile: ikusasa likhetha ikhwalithi ngaphezu kobuningi. Njengoba i-Google iqhubeka nokwenza ngcono ama-algorithms ayo, ukuhlala phambili kusho ukwamukela ushintsho nokwenza amasu abeka phambili ukugxila komsebenzisi nokuhambisana. Lokhu makube ukukhanya okuyisiqondiso njengoba sizulazula endaweni eguqukayo ye-SEO eminyakeni ezayo.