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Why do brands need to pay attention to Augmented Reality now more than Ever



Augmented Reality is blurring the lines between what is real and what is computer generated by overwhelming our senses on how we experience different things. We firmly believe that AR has catapulted its importance everywhere. According to a report, the international market for AR products will increase by 80%, to reach $165 billion by 2024.

This leaves no wonder why everyone today is working on some kind of augmented reality for his or her brand or product, with currently over 543 startups listed under the category of Augmented Reality on AngeList.

Apart from the traditional AR applications, what about the prospect of using Augmented Reality for marketing, and why do brands need to pay sudden attention to AR now more than ever?

If you are wondering how helpful or effective Augmented Reality is for marketing and increasing brand proposition, here is the answer; AR enables brands to cash in on a plethora of opportunities that create immersive experiences for customers to extend the brand-consumer relationship beyond what traditional TV and print advertising.

While online shopping assists people to make purchases anywhere, being able to visualize the product in a physical space is crucial, whether it is to try on a pair of glasses or match a new set of curtains to your home decor. The ability to see and feel the product online is one of the main reasons why people still want to go to a store for their shopping needs. Augmented reality if done correctly has the power to change that. It has the potential to help brands drive tangible business outcomes at scale to create memorable experiences for their customers that make them coming back to a brand.

In the digital world of today, deploying AR cannot only position a brand as cutting-edge over its competitors but also provide content that customers would want to share with their friends and contacts on the go. This is a move which will result in organic customer growth. It can also give the customers an incredibly powerful new way to enhance their shopping experience, helping them to make decisions they otherwise would not be able to make while shopping online.

Early studies as reported in the Harvard Business Review point to AR marketing being a novelty for consumers, making technology an important factor to distract them. However, over time, that novelty wears off with repeated exposure to AR technology, with AR marketing becoming more about the product being marketed.

Augmented Reality in Advertising

It is correctly said that-

The more effective your marketing strategy is in grabbing your customer’s attention, the higher is your customer engagement

AR is the sparkling element that pulls customer engagement through the roof. Companies that are focused on campaigning dynamic promotional campaigns deploying AR are of the opinion that-

Effective marketing and advertising are majorly about the good stories. Augmented Reality brings the user closer to that story

As soon as a customer witnesses a brand or product providing an AR experience, they instantly develop a must be a great brand perception and are inclined to at the very least checking the product out.

This is a prized catch as in this process the customers end up buying a product that they do not intend to, and there is your advantage as a brand promoter. This is the way how AR pushes people down the purchase tunnel a move that has been very effective of late.

In our view, Augmented Reality should not overwhelm people with complex instructions and unnecessary clutter instead; the experience should be intuitive replicating behaviors the customers are familiar with. Eventually, it is not only about sharing an image or a video; rather it is about the customers taking action. Brands should focus more on whether AR made it easier for them to implement a strategy?

Are your customers scheduling a test drive or are inquisitive to receive more information, is all you need to know to think and plan what your ultimate desired business strategy is. AR is phenomenally influencing the digital shopping experience and the same principle can be applied to an in-store shopping experience. Because from personal experience, that there have been times where I bought the wrong furniture and then struggle to get a refund order issued.

AR is the new Brand Strategy

By using AR, you can save your customers from regretting the choices they have made, a move that will enable you to have more satisfied and loyal customers for your brand. Statistics suggest that 61% of consumers go for stores that offer AR experiences while 40% of them are willing to pay more for a product if they can personally experience it through AR.

Augmented Reality Retail Eperience

However, not every customer you encounter will be the same as there are people who like to take their time before they commit to a product. These people search and search and when they are done the searching, they tend to compare their options before making the final purchase. According to the market estimates 69% of the consumers aged between 18 to 39 searches about the product on their mobile devices before they purchase them and this figure applies to people worldwide! Imagine an untapped opportunity.

For this group of people who are on their phones and the internet, retailers could leverage AR through the innumerable mobile apps to overlay product information on products.

I can think of no better example than the Blippar app to justify my point and bring clarity to what I am talking about. Using this app, you can find all the information about anything from a bag of groceries, clothes to even a cup of tea.

Have you ever come across the phrase, Content is the King?

AR can very well display the same content that comes with an extra interactive, attention-grabbing, and compelling edge and garners a wider reach of customers. The customer connections that AR can create are multi-fold.

AR not only connects people with your brand but also inter-connects people with each other who in turn connect with your brand. This capacity to connect people with their favorite brands gives them the ability to actually get more brand loyalty and getting things done at a faster and more efficient way. Brands have to pay more attention to Augmented Reality more than ever, as it promises higher sales for them and ensures higher satisfaction for your customers.

This will be a win-win situation for all!

The Way Forward

And this is just me talking about reserving your resources, there are so many other brilliant ways how AR could boost your sales and generate revenue for your brand.

AR is great and no doubt about that it holds limitless possibilities for the world in terms of brand engagement and brand positioning, but it is still in its early stages and a lot needs to be done.

How you use it to enhance your brand value will primarily define how beneficial it becomes for you. So, in the first step, analyze your marketing needs first and then incorporate an Augmented Reality touch to your customer experience which will make your brand and revenues soar higher than they did before.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand. 

The post Why do brands need to pay attention to Augmented Reality now more than Ever appeared first on Augray Blog.



$300 Million In A Day, $1 Billion In The Last Week – Grayscale’s Impressive AUM Growth



Amid the most recent cryptocurrency price developments, Grayscale Investments has increased its assets under management (AUM) by over $1 billion in a week. Perhaps even more impressive is the AUM increase in a day – a “cool” $300 million.

Grayscale’s AUM Explodes In October

CryptoPotato reported Grayscale’s Q3 2020 record-breaking earnings last week. The company highlighted that it purchased over $720 million worth of BTC on behalf of its clients. Adding the price performance of the different cryptocurrencies assets under its management, the total AUM grew to $5.9 billion.

Although October started a bit sluggish in terms of price movements, the situation changed approximately a week ago. The total market cap grew with over $40 billion in that time. Most of the gains came after news from PayPal that it will enable its US-based customers to buy, sell, and store cryptocurrencies.

Naturally, as the prices started seeing fresh highs, Grayscale’s AUM felt the effects, and the company reported its growth to $7.3 billion. This meant a $1.4 billion increase in less than a month and a $1 billion expansion in a week.

According to Grayscale CEO Barry Silbert, the PayPal effect marked the addition of a “cool $300 million in AUM in one day.”

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Bitcoin And Ethereum (Still) Lead The Way

Somewhat expectedly, the two largest cryptocurrencies by market cap are responsible for the majority of Grayscale’s AUM. With over $6 billion, the Grayscale Bitcoin Trust accounts for nearly 83% of the total amount, while Ethereum’s share is significantly lower – about 13%.

It’s also worth noting that those are the only two company products directly reporting to the US Securities and Exchange Commission. The Grayscale BTC Trust received such approval months ago. The Grayscale Ethereum Trust filed a Form 10 with the SEC this summer, and the Commission approved it in early October.

As a result, accredited investors who own or purchase shares from either company products’ private placements can take advantage of enhanced liquidity. This is a direct consequence of the reduced statutory holding period from 12 to 6 months.


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LINK Bulls Activate With 12% Daily Increase But Can They Break $12.5 Resistance? (Chainlink Price Analysis)



LINK/USD – Bulls Form Ascending Price Channel

Key Support Levels: $11.50, $11, $10.50.
Key Resistance Levels: $12.33, $13, $13.50.

LINK bounced higher from the support at $8.77 at the start of October. From there, it started to form an ascending price channel. The coin recently bounced higher from the lower boundary of this price channel as it reversed from the $9.80 support on Wednesday.

Yesterday, LINK pushed as high as $12.33, where it met resistance at a bearish .5 Fib Retracement combined with the channel’s upper boundary. LINK is now trading at $12 as it faces the $12.33 resistance.

LINK/USD Daily Chart. Source: TradingView

LINK-USD Short Term Price Prediction

If the buyers can break the resistance at $12.33 and push above the channel’s upper boundary, the first level of resistance lies at $13. Above this, resistance is expected at $13.50 (bearish .618 Fib), $14, $14.72, and $15.20 (bearish .786 Fib).

On the other side, the first level of support lies at $11.50. Beneath this, additional support lies at $11, $10.50, $10, and $9.80 (lower boundary of price channel).

There is some bearish divergence that could potentially be forming between RSI and the price. It will be important to watch this divergence to see if it plays out over the next few days as it could potentially send LINK toward the lower boundary of the price channel again.

LINK/BTC – Buyers Battling To Reclaim 0.001 BTC.

Key Support Levels: 0.0009 BTC, 0.000868 BTC, 0.00082 BTC..
Key Resistance Levels: 0.00094 BTC, 0.001 BTC, 0.00108 BTC.

Against Bitcoin, LINK is currently trading at the 0.0094 BTC resistance level. The buyers attempted to break above 0.001 BTC earlier in the month but failed miserably. A bearish .382 Fib Retracement level provides the resistance here, and it caused LINK to roll over until support was found at 0.00082 BTC a few days ago.

Since reaching this support, LINK has rebounded higher and is now facing resistance at 0.00094 BTC before it can make another attempt at 0.001 BTC.

LINK/BTC Daily Chart. Source: TradingView

LINK-BTC Short Term Price Prediction

Looking ahead, once the buyers break 0.00094 BTC, the first level of resistance lies at 0.001 BTC (bearish .382 Fib). This is followed by resistance at 0.00108 BTC (bearish .5 Fib), 0.00112 BTC, and 0.00116 BTC (bearish .618 Fib).

On the other side, the first level of support lies at 0.0009 BTC. This is followed by added support at 0.000868 BTC, the rising trend line, 0.0008 BTC, and 0.00075 BTC (downside 1.414 Fib extension – purple).

The Stocahstic RSI recently produced a bullish crossover signal that allowed LINk to rebound higher.


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Disclaimer: Information found on CryptoPotato is those of writers quoted. It does not represent the opinions of CryptoPotato on whether to buy, sell, or hold any investments. You are advised to conduct your own research before making any investment decisions. Use provided information at your own risk. See Disclaimer for more information.

Cryptocurrency charts by TradingView.


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2020 Presidential Election Structure in Georgia Hit With a Ransomeware Attack



Local government networks were the target of a recent ransomware attack in a county in the state of Georgia. The key voting infrastructure assault reportedly managed to affect “critical systems” within the network.

The First Ransomware Attack For This Election Season

According to a recent CNN news report, the attack on Georgia’s Hall County was disclosed on October 7, while the aftermath of the hit is starting to emerge now. As per the release “critical systems within the Hall County Government networks” suffered the intrusion and this might be the first ransomware attack for this election season in the United States.

Katie Crumley, a Hall County spokesperson, said that among the affected systems in the county are the signature database, plus a voting precinct map hosted on the county’s website. However, she added that the personnel is now being successful in bringing some of the programs back to operational.

“We are currently bringing various programs back online, and those two items are included in that process,”. However, the voting process for our citizens has not been impacted due to the network issues.” – Crumley added.

As per the news report, the belief is that the attackers didn’t aim to specifically targeted election systems and that several other county functions like phone and email services had suffered as well.

Officials from Hall County report that third-party cybersecurity professionals are working to hasten the recovery.

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More Ransomware Attacks On The Horizon?

The Georgia Hall County ransomware attack has been reported as the first incident to directly strike election-related infrastructure. However, this wasn’t the sole case of such a scale in the last months.

“At least 18 county or municipal bodies have been impacted by ransomware since the beginning of September — about three per week — so it’s very likely that other bodies will be hit in the run-up to the election.” – Said Brett Callow, a threat analyst at the security firm Emsisoft.

Aside from this, ransomware attacks are omnipresent in other countries and companies. In July such an intrusion hit Argentina’s largest telecommunications company Telecom. Back then, the cybercriminals demanded a $7.5 million ransom to be paid with the privacy coin – Monero (XMR).


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