Over the past week we’ve seen several sponsors terminate or re-consider their agreements with Activision-Blizzard and the Overwatch League. This comes on the back of several allegations and lawsuits aimed at AB for mistreatment of female employees. Kellogg’s is the first to terminate while State Farm and Coca-Cola are considering their […]
The post Why brands need to carefully consider esports sponsorship and include termination clauses appeared first on Cheesecake Digital.
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- Source: https://www.cheesecakedigital.com/why-brands-need-to-carefully-consider-esports-sponsorship-and-include-termination-clauses/
