Here’s a puzzle. The economy has tanked. The digital ad business is in chaos, with new regulations and technology that make tracking customers much harder. Ad budgets are getting slashed and everyone is…launching advertising businesses? 

Roblox, an online gaming platform, announced it’s doing so. Netflix is also prepping its high-profile foray into ads. And Wayne shed some light on Apple’s big push into ads in his in-depth profile of Phil Schiller today.

So what gives?