Unilumin Sports Group and Manchester City Football Club have committed to extending their strategic partnership, which was formally established early in 2021.
Scott Munn, Manchester City Football Group’s chief executive, China, said: “The team at Unilumin Sports has impressed us with its passion for new ways to innovate – a value we prioritise highly within our club and wider organisation. We look forward to continuing to develop our relationship, share further expertise and continue our investment into the infrastructure of the Etihad Stadium.”
Tiger Lin, the president of Unilumin Sports Group, added: “We had a pleasant cooperation with Manchester City in the past year, and we will use Unilumin Sports integrated Metasight solutions to bring the ultimate AV experience to fans around the world. I also hope that we will continue to strengthen cooperation, add brilliance to the sports industry, and pass on the spirit of sports to tens of thousands of people who love sport.”
Unilumin Sports has played a pivotal role in the elevation of Manchester City’s visual representation since 2021. The company provided a two-tier courtside display screen solution complete with matching scoreboard display boards, seating tier ribbon displays and a control system to the football club.
Since it has been upgraded, the club’s pitch-side media space has become the most commercially valuable in the Premier League, establishing it as a benchmark for other clubs.
Underpinned by the latest technologies in outdoor display, Manchester City’s new double-height display system has not only delivered twice the exposure of a traditional LED system, but also enabled greater scope for messaging from the club and its commercial partners – as well as offering unrivalled picture quality.
Going forward, Unilumin Sports’ partnership with Manchester City will extend the immersive viewing experience beyond the 90-minute arena. The commitment to creating an immersive viewing experience for fans across the globe aims to bring continual improvements in the Metasight sports complex solution, together with experiential technologies.
Unilumin is committed to providing LED Metasight integrated sports complex solutions and products including centre-hung, perimeter and grandstand screens, as well as scoreboards, for major competition venues. The aim is to achieve the integrated control of venues’ display, lighting and sound systems, creating the perfect atmosphere for athletes and spectators, and comprehensively improving the quality of venues and event operations.
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Meanwhile, the partnership between Unilumin Sports and Manchester City Football Club continues to make an impact on the game of football and in the wider sphere, opening up the value of a more exciting AV experience, while enhancing the brand image and social influence of both parties.
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