The second version of Decentraland‘s Metaverse Fashion Week (MVFW) came to a close last week. With over 60 brands and partnerships in the lineup, significant audience engagement, and a mission to overcome the previous year’s technical points, expectations soared.

In line with metaverse data-power technique firm Geeiq, MVFW’s opening day attracted 3,500 distinctive guests. Notable returning manufacturers included Coach, Dolce & Gabbana, and Tommy Hilfiger. Total, nevertheless, the occasion attracted solely about 50,000 customers, half of final 12 months’s attendance.

Adidas made its MVFW debut with a six-minute digital vogue present that stirred excitement on Twitter for each the progressive designs and the cutting-edge digital pavilion the place the occasion came about. The sportswear large additionally secured probably the most distinctive visits on the primary and second days of MVFW, clinching the title for probably the most profitable branded digital merchandise giveaway with its complimentary Virtual Gear jacket.

A standout presentation emerged from the up-and-coming phygital dressmaker Ilona Song, founding father of an eponymous vogue home. Music partnered with Vogue Singapore to create an beautiful assortment of eight digital collectibles, powered by Prepared Participant Me. These non-fungible tokens (NFT) showcased vogue’s cultural variety whereas granting consumers unique entry to an OVER-hosted vogue present and reductions on Music’s real-life clothes line.

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