The Sandbox has confirmed its partnership with Studio Dragon, a South Korean drama production, marketing, and distribution company, and plans to launch a K-Drama metaverse. With this partnership, the game developed by Pixowl will introduce Studio Dragon’s drama content in the metaverse.
The Sandbox brings a K-drama playground
The Sandbox and Studio Dragon will gear up to launch a K-drama playground based on Studio Dragon’s intellectual properties, which will be created on their LAND. Additionally, the drama production company will mint avatar accessories and game item NFTs for crypto enthusiasts.
Studio Dragon will also generate collaborative content with global IPs in Studio Dragon LAND and help K-Drama fans embark on a whole new journey.
“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon around the world with captive drama slots,” and “K-content fans can experience various content in The Sandbox,” said Cindy Lee, Director of The Sandbox Korea.
In this context, it is also a crucial fact that Studio Dragon had released ‘Digital Goods’ based on NFT using the content from ‘Vincenzo,’ ‘Mine,’ ‘Hotel del Luna’ a year ago to capitalize on the booming NFT industry.
“We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content,” said Bong-ryul Ryu, Director of the content IP department of Studio Dragon.
HSBC, one of the world’s largest banks and financial services providers, had recently purchased virtual real estate in The Sandbox’s metaverse with the goal of connecting sports, esports, and gaming enthusiasts to the metaverse.
Furthermore, additional developments on the virtual property were not disclosed, but the bank became the first global financial institution to buy land in The Sandbox. However, at the time of writing, the price of 1 SAND rests at $1.29, nearly 85% low from its all-time high.