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The Changing Face of Entertainment in the Augmented Reality Era



The world is immersed into Augmented Reality (AR), a trendy technology which refers to computer displays that add virtual information to a user’s sensory perceptions. Currently, most AR research focuses on the see-through devices, which are worn on the head, overlaying graphics and text on the user’s view of their surroundings.

So, how do these AR systems work, simply put, they track the position and orientation of the user’s head to alight the overlaid material with the user’s view of the world? A process called registration helps graphics software place a three-dimensional image of a cap for example over a human head and keep it affixed when the user moves about in the room. While AR systems employ similar technologies, which are deployed into virtual-reality research, a segment where VR attempts to replace the real world in an enclosing way, augmented reality only supplements the same.

If you think that AR had a limit to what possibilities it can achieve then you are wrong. There is no real limit to what augmented reality can do to enhance the existing forms of entertainment.

Beginning from film and TV shows, Augmented Reality will allow film and TV shows to become more interactive that 3D-glasses could only dream to imitate. If you are a movie buff, then you must be interested in this. For the first time in history, augmented reality is ready to be used to bring films entirely off the screen by extending the visual story into the real world.

Travel & Tourism

What about a time where you can see what happened into pages of history? Today, the experiments with AR allow users to know about historical locations with the help of their mobile devices that come with graphical overlays. They teach users about historical locations where they can play games using AR, explore tourist destinations, or even deploy AR to teach and warn people about safety conditions or as critical navigation. This is where AR may be headed in the future. The R&D labs of General Motors has been working closely with several prominent universities which include the University of Southern California and the Carnegie Mellon University to build an augmented reality system that could assist motorists when they drive on difficult driving terrains.

Movies, TV shows and the Media

Closer to home, augmented reality could make your movies, TV watching a bit more customized. Soon you may see controls and menus to be integrated into some fairly standard hardware like the AR glasses, allowing the control of varied menus with the help of simple eye-tracking technology presently available.

What more? Foreign TV shows and films could also be given real-time subtitles without needing to assimilate the subtitled versions, giving them a scope to reach out to a wide category of audience. The market is ready for the newer interactive films and TV shows like the recent hit, Netflix’s Black Mirror: Bandersnatch where the users have to select the options to let the story go ahead.

Moving forward, producers will want to ride the tech wave extend to greater heights where audiences already find technology compelling about their favorite connected applications and experiences. Additionally, as the target market gains new dimensions, in the future, users also need to re-examine the concept of story-telling and entertainment. AR in TV, Media and Movies will re-mold the audience behavior and give them new topics to interact on with people and places in real-time, catapulted to a new level where the user can map the story or information into any location in the world. Exciting it sounds, Doesn’t it!

Interactive gaming is the next generation of addiction. The Physical games can add entire layers of complexity when embodied into the AR world ranging from older card and board games to desktop applications, roleplaying games like Dungeons and Dragons and Warhammer. So how do physical sports benefit from augmented reality? Physical games have a huge impact by AR which happens by creating virtual opponents for practicing. Physical games, when infused by AR, could enhance the enjoyment of many casual outdoor activities like hiking, or trekking.

Augmented Reality in Entertainment


Do you know, toy manufacturer Mattel, in partnership with Total Immersion has created augmented experiences for the Avatar-inspired toy line, where each Avatar action figure toy includes a little scannable card that can be accessed via a webcam. The audience can play with an on-screen, augmented reality robot or character that goes live credit to the advancements in technology.

Reading gets redefined

Can AR create wonders when it comes to reading?  Yes, is the answer! Reading a book or a magazine can be altogether a new experience redefined by augmented reality by integrated multimedia content integrated into a physical book or magazine page using augmented reality reading glasses. In a crux, there’s no limit when it comes to augmented reality apps where new innovations into augmented reality offer an entirely new idea of what entertainment can be.

PR & Marketing

For entertainment purposes, AR has been used effectively into PR and marketing initiatives for a varied number of uses, these include other media promotional campaigns, motion picture and television domains. Typically, they include printed graphics or real-life object recognition wherein the software identifies a unique symbol via webcam or a cell phone camera. The software then activates the graphic overlay, tracking fixed coordinates within the webcam image. Don’t be surprised if you find unlocking a pseudo-3D mustache or hat which appears over your head like if you are wearing it. Even in that case imagine holding out your hand in front of the camera where onscreen a small 3D character appears comes and suddenly talks with you. All these are examples where objects and experiences are mapped onto video imagery all done in real-time.

Traveling into History

Visiting ancient ruins may become a more active experience with AR. Imagine the Roman Coliseum coming to life right before your eyes, sounds impressive right? This will be a layer where AR transcends into consumerization to become more of a comprehensive storytelling experience.

Driving and Safety get New Heights

In the future, driving will be safer, courtesy to AR. The new system, called the enhanced vision system, would embed an array of cameras and sensors inside and outside vehicles to monitor a driver’s movements assisting with relevant additional information to help them work with real-time driving conditions. In the foggy or dark conditions, the system will assist drivers pointing towards road and points to upcoming road signs. This important information will be displayed on the car’s windshield, coated with phosphors on the windshield.

In a nutshell, AR can adapt to a variety of environments and with its sophisticated tracking capabilities, it has a lot of offerings to offer. Like a video game develops, an AR system must have interactive elements that compliment integration capabilities.

Summing up in a Nutshell

Many marketing departments and agencies are increasingly adopting the benefits of AR in greater proportions. While the initial experience has a wow factor, the audience will simply lose interest if the blueprint is not implemented successfully. AR in entertainment has a huge potential and marketers have slowly begun to realize the unmatched capabilities that AR can offer in the entertainment domain.

AugRay works to make the customer experience more interactive, rich and engaging so that it can add value to the service, creating brand awareness and customer loyalty. If your company is planning to incorporate Augmented Reality into their day to day or promotional and marketing activities to enhance customer experience, then contact AugRay today to get the most suitable AR solution for your brand.

The post The Changing Face of Entertainment in the Augmented Reality Era appeared first on Augray Blog.





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TomoChain Builds on Blockchain Commerce Following Lition Acquisition



Tomochain, the Singapore-based smart contract platform, has taken another stride towards its aim of hosting government and enterprise applications with its acquisition of Lition, a German company that provides public and private blockchain services.

Launched on Ethereum in October 2020, Lition represents a bridge between public and private blockchain use-cases with its ability to delete privately hosted data in accordance with the EU’s General Data Protection Regulation (GDPR) guidelines.

This aligns with TomoChain’s goal to entice governments and enterprises to utilize its platform – a goal that has historically been fraught with concerns over regulatory compliance.

TomoChain Eyes European Market

TomoChain is expected to leverage Lition’s experience in navigating Europe’s regulation-heavy blockchain landscape. Lition has already created a multi-million dollar peer-to-peer marketplace that connects renewable energy providers with consumers. Lition also recently piloted a $20 million loan between two of Germany’s VR Bank cooperatives and a national real-estate developer.

Combined with Lition’s recent efforts in creating Proof-of-Existence service, which verifies legal documents on the blockchain for EU clients, TomoChain will seek to take advantage of Lition’s breakaway success and use it to help create large-scale solutions for healthcare and automotive industries.

“Lition’s assimilation into our Enterprise division strengthens TomoChain’s consultation services and product development for large-scale enterprises, as well as for government,” said Long Vuong, Founder and CEO of TomoChain, adding, “We intend to optimize Lition’s core technology as a base to further extend digital money and other financial products.”

The acquisition was celebrated by Lition founder and CEO Richard Lohwasser, who said:

“This is a great day and a defining moment for Lition, adding, “We join a company in TomoChain with tremendous scale and resources, and a culture completely aligned with ours.”

The two sides will be holding a joint-AMA on October 30th where they’ll likely reveal more details about the acquisition and how the new structure will be implemented.

EU Embraces Digital Innovation

The EU recently accepted proposals for the creation of a pan-European regulatory sandbox for regulations pertaining to crypto-assets and distributed ledger technology. Although still in the pilot stage, the EU said it is open to ideas from companies and regulators and will facilitate the testing of innovative solutions hosted on the blockchain.

The European Commission has declared its ambition to move away from cash purchases in the EU region – a method of payment that still makes up 78% of transactions. Recent documents published in the EU policy publication Euroactiv revealed the EU would launch a comprehensive set of crypto regulations by no later than 2024.

While the acquisition of Lition will help TomoChain gain a stronger foothold in EU markets, the newfound relationship will also help Lition expand into TomoChain’s native markets in Asia. Lition CEO Richard Lohwasser said the acquisition would help accelerate the growth of the company on a global scale.

“The acquisition provides Lition with the opportunity for greater reach throughout Asia, enhanced operational efficiency and innovations that will benefit everyone. We are excited to leverage our combined resources to accelerate the next stage of Lition’s growth into a global player,” said Lohwasser.

Lition is expected to become a key division in TomoChain’s blockchain ecosystem. Built on the Ethereum network, it will continue to work on creating scalable sidechains for use in commercial use cases. Meanwhile, TomoChain will use Lition’s private/public distributed ledger technology to target large-scale financial institutions.


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Correction? $15 Billion Evaporate from Crypto Markets as Bitcoin Loses $700 in Hours



There’s never a boring day in the cryptocurrency field. Yesterday, the entire community was ecstatic as Bitcoin’s price made a run for the 2019 highs. Unfortunately, it came inches away from it and started to retrace.

Today, the total cryptocurrency market capitalization is down about $15 billion since its most recent peak hours ago.

Bitcoin Price Down $700 in Hours

Crypto bulls would have to wait another day as the most recent surge has been halted. Bitcoin’s price lost about $700, crashing from a high of $13,859 to an intraday low of $13,142 on Binance.

As CryptoPotato reported earlier today, BTC’s price came very close to breaking the peak of 2019 but failed to do so.

In any case, the price has currently settled above $13,250, and it’s interesting to see where do we go from here. Should the bulls continue to dictate the pace, $13,400 is the immediate mark to look for. On the other side, $13,150 and $13,000 are the closest support areas to defend.

BTC/USDT. Source: TradingView

Altcoins Suffer Just as Much

As it’s almost always the case, the negative move in Bitcoin’s price dragged the entire market down as well.

Altcoins are also deep in red, and most of them are charting substantial decreases.

Cryptocurrency Market Heatmap. Source: Quantify Crypto

As can be seen on the above heatmap, Ethereum is down to below $390, while other majors such as Ripple, Binance Coin, Link, and so forth are also bleeding out.

However, Bitcoin’s dominance took a hit, and it lost about 0.4% in the past few hours, meaning that altcoins managed to reclaim some grounds.

Elsewhere, the pain is felt on legacy markets as well. At the time of this writing, S&P 500 futures are trading at a 2% loss, while NASDAQ futures are down about 1.65. The Dow Jones Industrial Average (DJI) is down a whopping 2.2%.


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