Tesla’s Cyber Rodeo event celebrated the opening of the company’s new Texas Gigafactory in Austin and went all out to impress with a Barco projection mapping on its new factory wall.
As an event also organised for Elon Musk to present the future Tesla product roadmap, the entirety of the exterior north wall of the Gigafactory was covered with projected images by digital artist Beeple.
Tesla reached out directly to ATX Event Systems for AV technology, which in turn choose Barco products to support the venture.
The sheer size of this project posed significant logistical and creative challenges. The wall measures nearly 700’ long and 80’ tall, a canvas size of 14,280 x 1,656 pixels.
The ATXES team built 16 scaffolding towers spaced along the north wall, each with two Barco UDX-4K40s.
The event pushed the projectors well beyond a standard set up. The environment outside was dusty, windy and hot during the day. “But throughout the entire project we never had any issues with a projector; they were reliable workhorses for the duration of tech and show,” says Anthony McCoy, project manager at ATXES.
To remotely manage the massive video rig, ATXES used the UDX Barco Projector Toolset. “This was essential with a canvas of this magnitude,” added Jack Byers, lead projectionist at ATXES. “It’s what made the job achievable.”
The Barco UDX-4K40s made the remarkable content by Beeple come to life with on-spot brightness and colour accuracy, transforming the blank factory wall into moving, shifting art that provided the scaled canvas for a gigantic fireworks show.
“We’ve been itching to work with Tesla and Elon Musk since the announcement that they were coming to our hometown, so big thanks to them, Beeple and the Barco projectors for helping us build our biggest projection yet,” added McCoy.
