PRESS RELEASE. Cappasity’s platform will allow retailers to create immersive NFTs easily and quickly. The proprietary utility token CAPP will be used in the provision of NFT services. Cappasity lets companies create and deliver 3D/AR experiences to blur the line between online and in-store shopping. It is the first scalable and easy-to-adopt solution for complex…

The post Cappasity to Present 3D NFT for E-Commerce in March 2022 appeared first on Bitcoin News Miner.

As Bitcoin prices bounce from multi-month lows, we investigate the likely driving mechanisms, and evaluate the quality of support provided in the $30k-$40k range.

The new year has been one that has been rather rocky and rough for those that are involved in crypto investing and trading, as...

This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know:  The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021.  Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions.  AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]

The post Hacking Esports and Gaming with Brand Activations appeared first on Esports Group.

Cities across India, are growing at a rapid pace ever since the...

Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes:  Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021).  Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017)  Partnership with Turner’s […]

The post Redefining Brands in Esports appeared first on Esports Group.

“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world champions – claiming the Summoner’s Cup by beating rivals DWG KIA for the organization’s first championship at Riot Games’ Worlds 2021. The final five game series took place in Reykjavik, Iceland and attracted over 4 million viewers outside […]

The post One Ring to Rule Them All appeared first on Esports Group.

“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the global Coca-Cola category, called the Real Magic campaign, “a new philosophy that will guide everything we do with our brand,” adding that Coca-Cola, “will invite everyone to embrace the magic of humanity.”  Coca-Cola celebrated the ‘Real Magic’ […]

The post Esports Storytelling Spotlight: Coca-Cola appeared first on Esports Group.

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

02 Aug Architectural AR for Tomorrow’s Home Renos by Stambol Does it feel like the world has gone back to normal in your neck of the woods? At...

When you hear the word “retro”, most people don’t think of video games or retro gaming. After all, they are

Let us take any esports event and it is so happening – it is so lively; with all the musical