WebAR technology could propel the AR industry to new heights. Niantic, the company behind some of the most popular location-based AR experiences currently available (Pokémon GO, Pikmin Bloom), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be considered one of the most important acquisitions this year. […]

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Pokemon Go technology company Niantic continues to stock up on technologies to power AR development with the purchase of 8th Wall.

Over a dozen years of audacious augmented play beyond the beloved brick. For over a dozen years LEGO has augmented our world with audacious augmented play beyond the beloved brick. In addition to creating experiences that “play well,” LEGO continuously experiments with emerging technologies to shape what the near future of play could be, thoughtfully […]

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The theme for this year’s Black History Month is Black Health and Wellness. With Black History And Medicine AR experience, ROSE and 8th Wall created an AR timeline about this facet of US history.

Stand out in the metaverse with your very own digital replica. 8th Wall and Ready Player Me are coming together to launch a set of tools that will allow you to build custom, interactive avatars you can use throughout a variety of web-based metaverse experiences. Thanks to these new tools, developers will be able to […]

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Ready Player Me enables the creation of cross-platform avatars. Paired with 8th Wall’s new Reality Engine, you can soon hang out with yourself in AR.

AR technology brings Kia’s robotic dog to the real world. Kia has teamed up with the Petfinder Foundation to launch “Robo Dogmented Reality,” a one-of-a-kind Super Bowl ad campaign that will bring a cute robotic dog named “Robo Dog” into your living room using 8th Wall’s AR technology platform. When you launch the AR experience, […]

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Discover the most innovative AR and VR companies in 2021 and the impact they had on the way the average person experiences immersive games and apps.

Celebrate the holidays anywhere, any time with the modern magic of mobile AR through these fun and free experiences from HERMÈS, Smule, and Volkswagen.

Augmented reality (AR) is a prime example of a new channel that has almost overnight become a must-have for any communications mix. Here...

Even though it may seem like creating and distributing AR content through social media is the best option, there are many limitations.Brands want...

Augmented Reality content can exploit the possibilities that physical products have to offer in terms of brand communication. By adding a digital layer,...