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Metafluence: A Cross between Influencer Marketing and the Metaverse
As the usage of social media keeps increasing, brands are increasingly dependent on social media influencers to help push their products and services to their wide range of audiences. Because of this, influencer marketing has turned into a lucrative business, with the industry said to become a $15 billion industry by the end of 2022. As per the latest calculations, 43% of all social media influencers make an average of $50,000 a year and the influencer economy is estimated to be more than $100 billion. The Metaverse and Influencer Marketing The Metaverse is a virtual ecosystem where immersive digital spaces are manufactured for a range of human activities and this involves the integration of both virtual and physical spaces. Back in the 90s when Neal Stephenson coined the term “metaverse” in his science-fiction novel “Snow Crash,” it was just what it was, an imaginary world from fiction. Recent happenings however have clearly shown that the Metaverse isn’t just the product of a talented writer coining words for his book, but that it is a concept that is already here with us and will be a huge part of our future. To back this claim, we can easily point to tech giants who are obviously in a race to be the first to market for the Metaverse industry. Meta (previously Facebook) invested $10 billion in 2021 to build its Metaverse, while Nvidia is developing an Omniverse, which will connect virtual worlds in the Metaverse. Music star Travis Scott had his virtual concert at Fortnite attended by 12 million people. Microsoft is building its metaverse. All of these events prove one thing: The Metaverse is real, it is a big deal and it is happening now. As more and more tech giants and social media platforms make the transition into the Metaverse, a big opportunity to create something much bigger presents itself. That opportunity is creating an influencer-centric ecosystem in the Metaverse. Even though a large majority of social media influencers are untapped when it comes to Metaverse, blockchain and NFT concepts, the Influencer Marketing (IM) niche is worth only $15 billion at the moment. And the NFTs and Metaverse estimated addressable market is valued at more than $1 trillion. All of these inspired the team at Metafluence to delve into creating a product that plugs the issue of influencer marketing but this time, for the Metaverse. What is Metafluence? Metafluence is a platform that enables influencers to monetize their influence, social media power and creativity in the Metaverse. Metafluence is the world’s first influence-to-earn platform and the solutions they provide for influencers automatically addresses the brand and audience challenges. This enables all the parties to thrive in Web 3.0. Metafluence is the name of the city in the Metaverse and this city is ruled by social media influencers. Metahuts will be the homes of Influencers and will serve as the main architectural elements of the city. This is similar to the plot of lands in the Metaverse. To be considered an Influencer, you must have at least 100+ engagements (including likes, shares and comments) in one of your social media channels. Up to 100 influencers can come together to create a Metaclan, to unify their social media influence and reach. Vision Metafluence’s vision is to build an influencer-focused ecosystem in the Metaverse where social media influencers, brands and their audiences can engage easily in a transparent and incentivized manner. Through Metafluence’s influence-to-earn platform, they aim to convert social media influencers into Metaverse entrepreneurs (Metapreneurs). Token $METO is the native utility token of the Metafluence platform. It would be used throughout the Metafluence ecosystem and its utility includes but is not limited to; Acquisition of Influencer Homes (Metahuts) or their upgrades Purchases and transactions — NFT purchases, event tickets, premium access, brand stores etc. Community incentives and governance — This includes incentives for holding the token, affiliate incentives, transaction fee incentives, staking incentives and incentives for being active. $METO will also be used for voting, curation and as a means for Metaclan memberships. Tokenomics Token name: Metafluence Ticker: $METO Total Token Supply: 5,000,000,000 METO Initial Market Cap: $155,000 Fully diluted market cap: $25m Token Allocation and Vesting Schedule Seed Round (3.2%) — Locked for 30 days with daily vesting for 23 months. Total vesting of 24 months. Private Round 1 (6%) — 5% released at TGE, then locked for 30 days with daily vesting for 17 months Private Round 2 (3%) — 10% released at TGE, then locked for 30 days with daily vesting for 14 months Public Sale (1.2%) — 10% released at TGE and then vested daily over 6 months Team (16%) — 6-month lock followed by a 42-month daily vesting Advisors (5%) — 6-month lock followed by 18-month daily vesting Partners (4%) — 3-month lock followed by 33-month daily … Continued
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