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SHOES 53045 DROPS NFT SHOES + AN IMMERSIVE WEARING AND COMMUNITY EXPERIENCE IN PARTNERSHIP WITH METAJUICE

SHOES 53045 is continuing its invasion of the metaverse — by dropping its first-ever virtual shoe (and a unique virtual experience) in partnership with MetaJuice (www.metajuice.com) the blockchain company unlocking the metaverse.

Buyers can go to https://thedematerialised.com starting February 3, 2022 and purchase the limited edition Cyb'Air NFTs and then bring them into the IMVU Metaverse and showcase them in a specially-designed room.

Cyb'Air — a virtual platform-heeled bubble air sneaker boot with supernatural powers — launches as an NFT on virtual fashion platform THE DEMATERIALISED (DMAT) in conjunction and can be imported and worn on the metaverse platform IMVU on February 3, 2022 at 3p.m. Paris, 6a.m. LA. Three NFTs — Thunder, Lava, and Ice — will be available with varying levels of scarcity : 

  • Cyb'Air Thunder: Limited edition of 150 units at 200 euros each

  • Cyb'Air Lava: Limited edition of 150 units at 200 euros each

  • Cyb'Air Ice: 1 unit, auction beginning at 1000 euros

Cyb'Air's design sets a new bar for shoe design in the metaverse. The futuristic boot introduces a new bubble air sole into the brand's family of styles: a double-decker platform with a triple-decker heel. Inspired by motocross footwear and superhero boots, Cyb'Air have built-in superpower effects: Thunder has a stormy thunder effect, Lava erupts like a molten volcano, and Ice freezes and shatters.

“Our brand has been digital since day one. We've always been creating digital art and building a digital community, so this is a natural playground for us,” says SHOES 53045 CEO Aurelia Ammour. “People dare to wear more extreme styles in the metaverse, and it's exciting to bring that to them.”

“When you're designing for the metaverse, there is no limit to creativity — no constraints around what is possible to produce or fit to the human foot,” adds SHOES 53045 Chief Creative Officer David Tourniaire. “This is thrilling to us.”  

Karinna Grant, Co-CEO of DMAT, explains that “on partnering with Shoes53045 again we wanted to be even more progressive than our last NFT launch together. Therefore this time we focused on enabling authentic NFT utility through the seamless integration for owners to wear their shoes Direct to Avatar (DTA) in IMVU via our MetaJuice NFT partnership. We strive to offer added value with our NFTs and we can't wait to see the owners styling their new boots in the metaverse!” 

Through THE DEMATERIALISED, owners can showcase the NFT on their Universal Profile, wear and capture them in AR, and for the very first time, owners are able to port their new shoes into IMVU. 

To celebrate the drip, SHOES 53045 and DMAT are partnering with metaverse blockchain company, MetaJuice, to make the NFTs available on the IMVU platform.

“MetaJuice unlocks the full value of the metaverse for users and we are one of the few platforms enabling users to import NFTs and showcase them,” said Nancy Beaton, Vice President of Strategy and Marketing for MetaJuice. “The IMVU platform has 1,000,000 daily active users and we are offering each of them a unique experience where they can own,  style and wear NFTs and Cyb'air shoes in an immersive SHOES 53045 environment.”  

As part of the launch, NFT owners are invited to participate in SHOES 53045'S first meta-film — an interactive, community-based art project that will screen in a live event and exhibition on Spacial.io starting February 25. Owners and influencers will be encouraged to create content in the IMVU experience, and to share videos, images, and mixed-media montages featuring the shoes in action in their digital life with hashtag #cybair. The results will be edited into a meta-film that will be part of the final exhibition.

Last but not least, simultaneous with the meta-film, there will be a SHOES 53045 Instagram selfie challenge for the IMVU community, complete with a Shoes 53045 digital shoe giveaway and chances to win a Shoes 53045 NFT and VCOIN.

The 3-D Cyb'Air campaign, by digital artist Gabrielle Rosenstein (@gabrielle_rosenstein) and Virtual Rags (@virtualrags), displays the shoes and their superpowers in close-up to a soundtrack by New York-based hyperpop band Frost Children (@thefrostchildren).

About SHOES 53045

SHOES 53045 (www.shoes53045.com)  is a next-gen unisex vegan footwear brand designed in Paris by footwear legend David Tourniaire  (ex-Margiela and co-designer of the iconic Balenciaga Triple S) and based in LA. Known for its futuristic style with bubble air soles and deep connection to emerging digital culture, SHOES 53045 is the first emerging direct-to-consumer sneaker brand to be a player in the metaverse. The brand is uniquely positioned to shape the culture of this nascent space and become an iconic metaverse brand. (The numbers 53045 spell SHOES upside down.)


SHOES 53045 has been worn and Instagrammed by some of the globe's most stylish influencers, including supermodels Gigi Hadid and Liu Wen; music icons like Lil Nas X, Lizzo, Rita Ora, Nessa Barrett, Rico Nasty, Chris Lee, CL, M.I.A., Jhené Aiko, Lil Gotit, Kim Petras, Dorian Electra, Tommy Genesis, Lil Mariko, and Pussy Riot; actors Noah Schnapp from Stranger Things, Laverne Cox from Orange is the New Black, and Sasha Lane of American Honey; street style icons Yu Masui, Josephine Lee, Liron Eini and Ryon Wu; and designer Bajowoo of 99 Percentis. See more on SHOES 53045's Instagram.

DRIP 2: CYB'AIR - FEBRUARY 3, 2022

6a.m. LA, 3p.m. Paris, 10pm Shanghai, 11p.m. Tokyo

For further information, contact [email protected]  [email protected]  [email protected] 

URL:  www.thedematerialised.com

www.imvu.com  


Instagram/ Wechat/ TikTok/Little Red Book/ Weibo: @shoes53045 

Media kit: www.bit.ly/CYBAIR


About THE DEMATERIALISED

THE DEMATERIALISED (thedematerialised.com) is the experiential marketspace for Digital Fashion. Its vision is to enable consumers, creators and brands to access, trade and utilize Fashion NFTs. It operates as a Web3 eCommerce platform and a white-label enterprise solution. THE DEMATERIALISED is facilitating new forms of digital culture and its marketspace serves to nurture the creator economy whilst offering transparency, provenance, and sovereignty via the LUKSO blockchain.


THE DEMATERIALISED operates on the LUKSO blockchain, which uses Proof of Stake consensus. Proof of Stake not only offers more security but also allows the shrinking of the carbon footprint, as it can reduce the energy consumption and hardware needs. Furthermore, with every purchase of a DMAT NFT, a mangrove tree is planted in Madagascar through an initiative with RE:EARTH. This species of tree was specifically chosen as it offsets the highest amount of Co2 over its lifetime. 


About IMVU

Based in Silicon Valley, IMVU (imm-view) is the world's largest friendship discovery and social platform, and a top 5 grossing app in the iOS/Apple App Store and Google Play Store, where millions of users customize their avatars and explore over 40,000+ destinations to connect with each other. Through chat and events, IMVU's massive metaverse enables and empowers friendship and human connection. A community of hundreds of thousands of creators power IMVU's peer to peer economy by designing and selling virtual goods and destinations, adding to a growing catalog of 50 million items. The IMVU experience is available on the web, a desktop app, and as an iOS and Android app. IMVU is a division of Together Labs.


About MetaJuice

MetaJuice (www.metajuice.com) is unlocking the metaverse. By building blockchain-driven economies where everyone can own, earn, create and shape the future metaverse, MetaJuice will realize its vision of opening the metaverse and creating a world where users, players and creators can participate and share in its success. MetaJuice has launched meta tokens VCORE and VCOIN, and NFT assets. MetaJuice is the blockchain subsidiary of Together Labs.

Clarity Games announces Divine Comedy-inspired NFT gameverse

Clarity Games is a blockchain game studio seeking to deliver a new era of blockchain gaming through fresh and innovative mechanics, world-class storytelling, and AAA talent. Clarity recently announced that its first project will be an adaptation of Dante Alighieri's Divine Comedy, with the working title Inferno.

Clarity was formed in 2021 as a joint venture between Founder & CEO Dante Venafro, blockchain-focused fund Alpha Sigma Capital and crypto holding company Coin Operated Group. As a Partner at Alpha Sigma Capital, Dante helps lead its venture strategy where he sourced gaming deals such as Splinterlands, Gala Games, and Altered State Machine.

Growing up as a gamer with Alighieri as his namesake, Venafro dreamt of providing this generation of gamers with the ability to experience the timeless story and universe of Inferno in a blockchain-enabled world. Venafro believes “the public domain nature of the literature mirrors the open source nature of blockchain technology, creating truly unique opportunities for Inferno down the road.” His belief in the possibility of bringing a new vision, fresh game mechanics, crypto-native economics, and carbon-neutral NFTs to the unfinished story of the Divine Comedy inspired him to bring together a team to make it happen. Venafro had been discussing the possibility of building a studio and technology infrastructure for blockchain gaming with Enzo Villani, Chairman of Alpha Sigma Capital, which led to a series of discussions with Ken Cron, Chairman & CEO of Coin Operated Group. 

Cron has a long history in the gaming industry, having served as Chairman & CEO of Uproar (sold to Vivendi Universal in 2001), Chairman & CEO of Vivendi Universal Games, and Chairman of Midway Games. As CEO of Vivendi Universal Games, Cron was among the first to see the industry-changing potential for MMORPGs as he spearheaded the funding of Vivendi-owned Blizzard Entertainment to develop global blockbuster World of Warcraft. Coin Operated Group is an active investor in the blockchain gaming space, and Cron serves as a trusted advisor to companies including Animoca Brands and GuildFi. “Web3 is revolutionizing gaming and empowering gamers in ways that nobody imagined a few years ago. What attracted me to Clarity is Dante's energy and commitment to building a passionate community and creating fantastic gaming experiences around this classic IP," said Cron. 

Clarity has been tirelessly recruiting talent and leading initial development efforts for the Inferno NFT drop and the game. When looking through the portfolios of leading game artists, Venafro came across Emanuel Palalic. As a senior character artist for id Software, Wizards of the Coast, and Lead Character Artist at Tripwire, Emanuel learned how to manage AAA art pipelines and had plenty of practice modeling demons for Doom, the classic FPS. In the most recent chapter, Doom Eternal, gamers battled the demonic forces of Hell – now Clarity's artists are imagining a new Hell inspired by the 9 levels of Dante's Inferno. Emanuel has also done work with Fvckrender, a popular NFT artist, and Charles Smith, the creator of the highly-anticipated gameverse Nifty Island. With Clarity as its first client, Emanuel established an art co-dev studio, Empty Vessel, which brought on Alex Palma, Ean Vasquez, and Nikolay Tsys, as well as Efgeni Bischoff of Dark Tree Games, to bring the vision of Inferno to life. This all begins with the launch of Inferno's first NFT Collection, the Inferno Founders Keys and class-based armor sets. 

Clarity has also recruited Joshua Rubin, the scriptwriter behind the never-released Dante's Inferno II, to join Clarity as Narrative Advisor. Rubin brought on his collaborator, India Weston, who joined as Lead Narrative Designer, and who is responsible for weaving the lore of Dante's Inferno into the gameplay.

Clarity's first NFT Collection, the Inferno Founders Keys, will enable collectors to claim a Helm, Shoulders, Chestplate, Gauntlets, and Legs, which are combined to complete their class armor set. Each complete set will unlock access to Inferno's crafting-based game economy that will provide opportunities to earn items, tokens and additional bonuses preparing holders for battle when gameplay launches. In its final form, Inferno is not a pay-to-play nor a pay-to-win game, but rather the Inferno Founders Key is a tool designed to reward early adopters and loyal community members with premier access to the Infernoverse through every stage of development. These collecting and crafting metagames will culminate into a prototype arena where players can battle with the items and skills they have prepared since the mint.  

The blockchain gaming space is heating up and Clarity's Inferno launch marks a vote of confidence in the future of crypto native games. Clarity will announce updates on the Infernoverse through their official Twitter (https://twitter.com/entertheinferno ) and Discord (www.discord.gg/theinfernoverse ) channels. 


About Clarity Games

Clarity Games is the blockchain game studio behind Inferno, which is an adaptation of Dante Alighieri's Divine Comedy. Clarity was founded in 2021 as a joint venture between Founder & CEO Dante Venafro, blockchain-focused fund Alpha Sigma Capital (ASC), and crypto holding company Coin Operated Group. 


About Coin Operated Group

Coin Operated Group is a holding company that acquires, incubates and builds platforms across the spectrum of crypto and blockchain. With a focus on Games, NFTs, DeFi and DAOs, Coin Operated Group partners with outstanding entrepreneurs and provides them with access to resources and support to scale their businesses.


About Alpha Sigma Capital

Active Investing in the Blockchain Economy.™

Alpha Sigma Capital is a pioneering digital asset fund founded by Enzo Villani, focused on the blockchain economy and the shift to a decentralized Web3 infrastructure. Since January 2020, the Fund's investment strategy and approach has resulted in 11 unicorns in under 19 months. The Fund is also the lead investor and sponsor group for Blockchain Moon Acquisition Corp (NASDAQ: BMAQU), a $115M SPAC focused on merging with a blockchain company. The Fund invests in companies and decentralized projects that are leveraging blockchain technology to provide demonstrable change and efficiency in financial services, artificial intelligence, supply chain, and biotechnologies. The Fund's research team is well known for its in-depth research and distinct analysis on growing blockchain companies.


Contact:

Sandra Ditore
Investor Relations
Alpha Sigma Capital Advisors, LLC
info(at)alphasigma.fund

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FV Bank Announces Strategic Investment in DIRO, the First Global Instant Bank Account Verification Platform

FV Bank today announced its strategic investment in DIRO, developers of the award-winning Original Documents Online™ technology. DIRO's platform provides financial institutions, payment providers, crypto companies, and other enterprises with the ability to quickly and accurately verify any person or document directly from the original trusted online source on a fully global basis. 

FV Bank is integrating DIRO's solution into its account opening protocols to facilitate compliant automation of its Know Your Customer (KYC) and Know Your Business (KYB) processes. With instant external bank account verification, identity verification, proof of address and proof of funds obtained directly from the original trusted web source, FV Bank will be able to streamline its onboarding of international clients.

Commenting on the investment Miles Paschini, co-founder and CEO of FV Bank said: “We're delighted to invest in DIRO — a technology company at the forefront of the identity verification sector. DIRO's instant bank account verification services will help us to further improve our clients' user experience while also strengthening our KYC and AML processes.”

“Working with true pioneers like FV Bank helps us to further build the momentum around DIRO's instant bank account verification platform serving financial institutions around the world,” said Per Jirstrand, co-founder and Chief Revenue & Product Officer at DIRO.

FV Bank's investment follows DIRO's recent patent grant by the US patent office for its Decentralized Document And Entity Verification Engine. DIRO is the only platform provider to offer a robust, compliant solution on a global scale. The technology — which doesn't rely on API integrations with third-party data sources — complies with strict data privacy laws, and is applicable to numerous sectors and verticals from financial services and taxation and insurance, to licensing and healthcare, among many others.

The patented technology reduces risk for companies and institutions resulting from impersonation and altered or fraudulent document submissions through providing blockchain-based provable, auditable, and reportable evidence of KYC and KYB due diligence and compliance.

DIRO's inbuilt user consent and authentication protocols exclude screen scraping or downloading of documents which can then be vulnerable to alteration. Instead, DIRO captures and stores a one-time unique snapshot and hash, ensuring ethical data handling that is compliant across numerous jurisdictions including stringent data privacy legislation such as GDPR and the California Privacy Act.

About FV Bank

FV Bank International is redefining global digital banking by seamlessly integrating traditional banking services with digital asset management. Headquartered in Puerto Rico and licensed and regulated by the Office of the Commissioner of Financial Institutions (OCIF), FV Bank aims to support the growth and unique requirements of Fintech and blockchain companies including exchanges, OTC desks, Liquidity Providers and their clients with products ranging from traditional banking and payments services to digital asset custody and Visa card issuance. For more information, please visit: https://www.fvbank.us/

About DIRO

DIRO, headquartered in New York, is the first Open Banking platform to offer full global coverage. Its technology has won numerous awards, including Citibank's Most Innovative Startup. DIRO participated in the UK's FCA sandbox for KYC in 2019 and has been acknowledged by a number of regulators for its groundbreaking Bank Account Verification technology that helps to prevent money laundering and other financial crimes. 

DIRO's solution allows for instant bank account verification, bank statement verification, bank balances and transactional data, and proof of address via utility companies. Furthermore, its technology can verify individual and corporate identities via government web sources around the world. For more information visit us at https://diro.io/ 


Contacts:

FV Bank International Inc.

Michele McDermott-Fox or David Lewis

The Top Floor Public Relations

[email protected] or [email protected] 


DIRO — Internet Original Documents, Inc.

Per Jirstrand, Chief Revenue & Product Officer

Email: [email protected]


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