In an increasingly data-centric world, enterprises must focus on gathering both valuable physical information and generating the information that they need but can’t easily...

New fraud cases and scams are increasing faster than ever. Over 70% of finance professionals reported that their institution suffered from payment attacks in...

Plants need iron (II) ions (Fe2+) to perform photosynthesis and produce chlorophyll. In nature, however,...

During the gold standard, the violence of colonialism corrupted a neutral monetary standard. In the post-colonial world, a fiat monetary standard — upheld by...

Fintech software development  is a complex process that requires significant financial and time resources. At the same time, there is a need to enter...

Fintech software development  is a complex process that requires significant financial and time resources. At the same time, there is a need to enter...

Customer-centric product innovation is helping US manufacturer RHK Technology to prosper at the cutting edge of surface science ...

<!-- --> Though fairly new and not even close to reaching its full potential, blockchain technology has already revolutionized the world...

The following proposes a partnership between Horizon Worlds, a social virtual reality app from Facebook (Meta), and several major esports organizations. The objective is to demonstrate how non-gaming virtual worlds can build trust with and attract gamers through esports marketing.   Here are some key takeaways:  Today’s Metaverse is divided   Competitive video games (esports) […]

The post Painting the Metaverse R.E.D. with Esports appeared first on Esports Group.

Russia’s invasion of Ukraine is a test for those who want science and politics kept apart

The post Russia’s invasion of Ukraine: the chilling impact on science appeared first on Physics World.

This article outlines key principles of effective co-branding in esports and gaming. A partnership between Mars Wrigley’s Skittles and Gamma Labs’ G FUEL energy drink is proposed to demonstrate how non-endemic companies can build business, boost awareness, and break into the worldwide gaming market. Here is what you should know:  Consumer brands popular among gamers […]

The post The Secret to Esports Co-Branding appeared first on Esports Group.

This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know:  The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021.  Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions.  AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]

The post Hacking Esports and Gaming with Brand Activations appeared first on Esports Group.