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Society Pass (SoPa) Adds Vietnam’s Handycart To Its Next-Generation Digital Ecosystem and Loyalty Platform

SINGAPORE, Feb 28, 2022 - (ACN Newswire) - Society Pass Incorporated (SoPa) (Nasdaq: "SOPA"), a leading Southeast Asian data-driven loyalty platform today, announced that it has acquired Dream Space Trading Company Limited ("Dream Space"), the operator of Handycart, a leading online grocery delivery service based in Hanoi, Vietnam. The newly acquired company will be integrated into SoPa's F&B delivery vertical with SoPa's existing merchant software platform #HOTTAB. Handycart founder and CEO, Seo Jun Ho, has been named Head of the new Business Unit managing both Handycart and #HOTTAB in Vietnam.

Founded in 2019, Handycart is an online grocery delivery app with its own fleet of delivery vehicles that focuses on servicing the Korean restaurant market and F&B sector in Hanoi. Korean food and pop-culture have taken Vietnam by storm, driven by the growing "Korean Wave", a recent survey by market research firm Q&Me found that 58 percent of Vietnamese favor Korean cuisine.

Commenting on this strategic step, Ngo Thi Cham, SoPa Vietnam Country General Manager, said, "We are excited to welcome Handycart to our larger SoPa ecosystem which will enable it to harness our integrated marketing and technology proposition while also strengthening our collective senior management resources. We endeavour to combine the robust technology and operational efficiency of a specialty ecommerce brand like Handycart with our brand building experience. SoPa has witnessed, with our runaway success of Leflair, in Vietnam, that this move will lead to immediate returns in terms of cost optimisation and increased revenue generation. We are determined to increase merchant coverage to 500 restaurants in Hanoi by the end of 2022 and look to expand to HCMC in 3Q 2022."

Leveraging on SoPa's integrated technology platform to drive operational efficiencies and business performance Handycart will focus on dramatically increasing on-demand grocery shopping services to more consumers in the country, while empowering specialty F&B restaurants to transform business models and further tap into online markets.

Seo Jun Ho, CEO of Handycart said, "Handycart was established in 2019 with a mission of connecting Korean patrons seeking a taste of home through its established network of authentic Korean restaurants right here in Vietnam. Providing businesses with speedy access to authentic Korean products has helped us gather a loyal user base of over 3000 with more than 26,000 orders in 2021 alone. SoPa will now be able to accelerate Handycart's growth given our well-established positioning as a go-to online grocery delivery service. Partnership with Society Pass will enable us to unlock growth opportunities within the industry and I am glad that Handycart can now avail itself of SoPa's synergistic ecosystem."

Vietnam has been one of the fastest-growing economies within SEA over the past two decades. The country's e-commerce is growing tremendously, valued at 13.2 billion USD, it is expected to grow steadily from 2021 until 2025.

Focused on growing its operations in the VIP (Vietnam, Indonesia, and Philippines) markets, SoPa is an acquisition focused ecommerce holding company operating across 5 interconnected verticals (lifestyle, F&B, travel, merchant software and loyalty) with 6 unique business units connecting millions of consumers and thousands of merchants in Southeast Asia. Handycart is the group's third acquisition in Vietnam following its acquisition of ecommerce marketplace Leflair and merchant POS and business app #HOTTAB.

About Society Pass

Society Pass is a loyalty and data marketing ecosystem that operates multiple e-commerce and lifestyle platforms across its key markets. Its business model focuses on collecting user data through the expected circulation of its universal loyalty points. It seamlessly connects consumers and merchants across multiple product and service categories fostering organic loyalty.

Since its inception, SoPa has amassed over 1.6 million registered consumers and over 3,500 registered merchants/brands on its platform. It has since invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its Platform's consumers, merchants, and acquisitions.

Society Pass provides merchants with #HOTTAB Biz - a convenient order management app for business partners on SoPa.asia, and #HOTTAB POS - a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user's profile analytics, and convenient financial support packages for small and medium-sized enterprises. All tools offered above will allow businesses to attract and retain customers through personalized interaction based on analytics with a high profit margin.

In addition, SoPa operates Leflair.com, Vietnam's leading lifestyle e-commerce platform, and Pushkart.ph, a popular grocery delivery company in Philippines. For more information, please check out: https://thesocietypass.com/

Media contact
PRecious Communications for SoPa
[email protected]

Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comSociety Pass Incorporated (SoPa) (Nasdaq: "SOPA"), a leading Southeast Asian data-driven loyalty platform today, announced that it has acquired Dream Space Trading Company Limited ("Dream Space"), the operator of Handycart, a leading online grocery delivery service based in Hanoi, Vietnam.

SOEs Ministry presses for more involvement of younger staff, women

JAKARTA, Feb 28, 2022 - (ACN Newswire) - The State-owned Enterprises (SOEs) Ministry aims to involve more women, millennials, and Papuans either in its companies or in the ministry itself, in a bid to build a diverse, equal and sustainable leadership.

SOE MInister Erick Thohir during the ministry's Girls Take Over Program (27/9/2021) (ANTARA FOTO/Dhemas Reviyanto/hp)

SOEs Minister Erick Thohir will target the promotion of 10 percent of young leaders in the SOEs by 2023, or double from five percent of young leaders promoted this year.

Young leadership and women's leadership is viewed as a driving force to help expedite the realization of the SOEs programs, as well as to transform the human capital.

"I am fully concerned about the human capital transformation, since it is the start to push the transformation in the ministry. We are changing the structures, leaderships, mindsets, and core values we own," he said.

In addition, young people are blessed with outstanding intelligence and mindsets that, in nature, may function differently when they are older, according to Thohir.

"In terms of leadership, we know that God blesses extraordinary intelligence and mindsets to humans, but in the limited ages," he said.

Hence, the Indonesian younger generation should be offered the opportunities to become leaders and take positions in SOEs that align with their competence.

By 2021-end, the minister installed some young leaders under 42 years in several strategic positions, such as Soleh Ayubi, 38, who currently serves as Chief Digital Health Officer at PT Bio Farma. He formerly worked and built a career in the United States.

Muhammad Fajrin Rasyid is also among the young leaders who was promoted to become a director at PT Telekomunikasi Indonesia. He formerly served as Bukalapak co-Founder and President.

Productive Generation

The ministry is pressing for young leadership, since Indonesia will reach a critical momentum from 2024-2034 when young people under 40 years will become the majority in the country.

Young people will dominate and become the trendsetters in the market during the upcoming years. Currently, however, most of the Indonesian younger generation tend to be consumptive, not productive.

"We must change the mindsets, and how they can be productive and create the markets for Indonesian markets," Thohir noted.

To this end, they need to be assisted with a supporting ecosystem that helps them to develop their ideas and create breakthroughs.

Thohir spoke of his intent to build such an ecosystem, that could be very competitive among other countries.

He mentioned South Korea as a country that has successfully built its pop-culture ecosystem in the past ten years, compared to the US and Japan that had led the industry.

He is optimistic that Indonesia can also be the country that can build its own supporting ecosystem, as it has large infrastructures and SOEs in many areas, such as telecommunication, banking and tourism.

Indonesia is also projected to become the fourth largest economy in the world. Such a prediction will not remain a dream if the young generation prepares themselves well, Thohir noted.

"The opportunities will not come twice. We have built toll roads, airports, seaports, and other infrastructures. In the near future, we will build digital infrastructures, such as data centers, wifi, optic fiber, 5G tower," he said.

Women Empowerment

The role of women is inseparable in SOEs, since their ideas, thoughts, initiatives, and actions contribute to the companies' advancement.

Women leaders in SOEs mirror the ministry's efforts in enhancing equal leadership. They hold some strategic positions akin to president director, for instance, with President Director of PT Pertamina Nicke Widyawati, President Director of PT ASDP Indonesia Ferry Ira Puspadewi, and President Director of Airnav Indonesia Polana B Pramesti.

To involve more women in SOEs, the ministry incorporated with Indonesian Human Capital Forum (FHCI) and Indonesia's Plan Foundation also ran an empowerment program for young and talented women, namely the 2021 Girls Takeover.

The program offers opportunities for six young women aged 20-24 years who were selected from some 7,000 candidates, to play a role as an SOE ministers or director for one day to coincide with International Daughters' Day on October 11.

One of the finalists, Sharon Florencia, 24, shared her experience in taking over as SOE Minister. She acknowledged the valuable lessons she gained from Minister Thohir, especially from his leadership.

"During taking over as the SOE Minister, I observed the need to boost women's leadership through mentorship programs for women, as well as scholarship programs for those in eastern Indonesia who do not have equal access to education," she said.

Another finalist, Adinda Zenniar, 20, who took over for Bank Mandiri President Director Darmawan Junaidi, is keen on enhancing women's capabilities in digitalization.

"I see that the company plays an important role in enhancing women's leadership in information and communication technology by providing training and job opportunities for young women to work in this area," she said.

Young Papuans in SOEs

BUMN Muda (Young SOEs), a community under FHCI, plays an active role in developing SOEs' human capital, including young talents from Papua and West Papua, to become future leaders.

"We focus on human capital development of the young generation nationwide, including young talents from Papua and West Papua," BUMN Muda Chairman Soleh Ayubi said.

FHCI recruited 776 young Papuans by 2021-end. They were installed in 55 SOEs, reaching 77 percent of the realization from 1,000 talents targeted.

The forum strives to uphold the commitment to recruiting the best Papuan talents by improving the process and the SOEs involvement to offer them more opportunities, FHCI Chairwoman Alexandra Askandar remarked.

The commitment is in line with President Joko Widodo's policy to recruit 1,000 young talents from Papua and West Papua to work in SOEs across Indonesia.

Reporter: Juwita Trisna Rahayu; Editor: Fardah Assegaf (c) ANTARA 2022.
Photo: ANTARA FOTO/Dhemas Reviyanto/hp

Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comThe State-owned Enterprises (SOEs) Ministry aims to involve more women, millennials, and Papuans either in its companies or in the ministry itself, in a bid to build a diverse, equal and sustainable leadership.

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