To say the past year has been monumental for the NFT ecosystem would be an understatement. We witnessed the birth of the NFT bull-run with the demand for profile-pic (PFP) collections like the Crypto Punks and Bored Ape Yacht Club (BAYC) hitting record-breaking sales every other week. We also saw widespread adoption with artists, music […]

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Looking to cook up a storm in VR? We've got you covered -- here's our list of the best VR cooking and food games on Quest, PC VR and PSVR.

A new Resolution Games video gives us a very quick look at Demeo's new social hangout hub, due later this year.

Pokemon Unite has a new set of characters performing well in the new meta. After the recent balancing patch in…

The post Pokemon Unite: Top 5 Tier List Of The Current Patch appeared first on Esports News Network | ESTNN.

A new Russian law may oblige potential crypto investors to take a test before being allowed to purchase digital assets over a certain limit. The authors are also hoping to regulate cryptocurrency mining and cut access to cheap energy for those who mint coins in their homes. Bill to Bring ‘Tight Regulation’ to Crypto Industry, […]

The U.S. Securities and Exchange Commission (SEC) has approved BSTX, a joint venture between tZero and Boston Options Exchange (BOX) Digital Markets, to operate as a national securities exchange.

The post Has Ethereum Displaced Bitcoin’s Hegemony Amidst Inflation Crisis? BTC Price Plummet To $28k Around The Corner appeared first on Coinpedia - Fintech & Cryptocurreny News Media| Crypto Guide

The cryptosphere has been yearning for a flight to the stratosphere, while the ongoing market trends have been nerve racking. Which have slashed the valuation of the business and the digital asset to a greater extent. The trembling business has been keen on a strategic move to reclaim its lost virtues during bull runs. Successively, …

Bitcoin Casino has been around since 2019 and it is under the ownership of Direx N.V. Casinos. This parent company operates a whole host of other online casinos, so it has plenty of experience in the space. Bitcoin Casino focuses on being an online casino that caters to those players who want to use cryptocurrencies [...]

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Technology is dynamic, and so are sales and marketing strategies. The Metaverse’s emergence is a relatively new phenomenon in the realm of technology and is gradually picking up pace in recent times. As digital marketing has progressed significantly over the last two decades, the metaverse has baffled many businesses and marketers. Will they, however, use the metaverse to their advantage to avoid being in the dark? Metaverse is gaining popularity as virtual reality (VR) and augmented reality (AR) become more prevalent on the internet. Last year, it was estimated that around 85 million consumers will be able to experience AR or VR at least once each month.  While the Metaverse isn’t exactly what science fiction has depicted it to be, it nevertheless offers unimaginable value as a new computing platform. Let’s Understand Metaverse The term ‘metaverse’ refers to a virtual environment where you can enter a completely different universe by using AR and VR equipment. That universe is entirely virtual, and technology is responsible for all inventions. It also allows you to test out a variety of activities, such as speaking with friends and new people, attending events, traveling to any site, and attending conferences inside the specific metaverse. You also obtain NFTs (Non-Fungible Tokens), which you may use to buy or sell your services. Once Meta transforms the currency into these NFTs, you’ll work with cash. Furthermore, you will receive a reward also. Metaverse and Marketing Now that you understand what the metaverse is and at what level it exists, let us look at how marketers will use this technology and trend to their advantage. Marketers are flocking to the metaverse for a variety of reasons. Its all-new, and faster connections are now available to help support the growth of the environment. However, the most important reason is that marketers want to focus on and keep Millennials as well as Gen-X updated and involved with their products and technology. And metaverse allows them to do so in a unique way. Based on the level of engagement that companies are already receiving, it’s apparent that this selling tactic is working and will continue to work. Examples Fortnite and Animal Crossing games offer Meta events for the gaming world. The Coca-Cola firm successfully collected about $500,000 cash for the meta-universe in 2021. In 2021, Gucci teamed up with Roblox, the ruler of the gaming industry, to sell their products in the metaverse. Gucci launched the Gucci Garden on Roblox, a virtual experience to complement the Gucci Garden Archetypes, a real-world project that took place in Florence, Italy. Gucci also released exclusive digital sneakers, Gucci Virtual 25, that are worn virtually in AR or used in apps like VRChat and Roblox. Microsoft is working on digital avatars to be launched in 2022, which will allow attending conferences and official seminars more effectively. Nike is working on a project where gaming, fashion, and entertainment will be experienced with the use of AR equipment. Within the meta-universe, H&M, the world’s largest apparel retailer, recently opened the world’s first clothing store. Customers can buy clothes and other things for real money here. However, because the public is still in the early stages of accepting this trend, the full process will take time. Vans, the skateboarding company, has introduced a virtual skatepark in Roblox that allows players to try new tricks and earn points that they can use to customize their avatar in the virtual store. The statistics reveal that their online park has received over 48 million visitors to date. How Can the Market Adapt the Metaverse? Creating marketing experiences that sync in with real-world events or are similar to what your entire team is already doing in the real world is a great way of keeping loyal customers and attracting a potential audience. Within the metaverse, you can deliver virtual advertising. Metaverse is interactive and immersive in nature, therefore you should take advantage of this by providing a similarly immersive experience with your advertising and marketing efforts. Create branded installations and events that consumers will participate in, instead of placing simple adverts. (The Gucci Garden gives an immersive experience.) People love collecting items, and the metaverse provides them with the same experience. Businesses can provide the same experience in the metaverse by providing assets or limited-edition items to be collected in the metaverse world. (The Gucci Garden provides the Collector’s Room where people collect Gucci items through NFTs.) Individuals are against advertising. As marketers, it is important not to show up unexpectedly when customers are already there. Furthermore, since you may be attempting to connect to these users, you’ll want their positive feedback. Keep in mind that you can’t simply enter a new platform without taking the new format into consideration. (Brands like Gucci first connect with the Roblox developer community before creating items … Continued

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Blockchain games vary wildly in quality, where does Blankos Block Party fall?

Following a series of record-breaking IDO’s and recent listings on two of the world’s biggest crypto exchanges Huobi Global and KuCoin, Ertha Metaverse has emerged as one of 2022’s highest trending Play-to-Earn games. According to CryptoRank, Ertha ranked 2nd in its list of the ‘Most Searched Play-to-Earn Tokens’ during a 30 day period. The project…

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PayPal has confirmed it is exploring a stablecoin. Here’s how experts see the potential impact of a PayPal Coin.