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RHT Rajan Menon Foundation presents Gentle Bones Charity Concert on 22 July 2022

SINGAPORE, May 29, 2022 - (ACN Newswire) - Local singer-songwriter Gentle Bones will return to the stage for a good cause in collaboration with RHT Rajan Menon Foundation...

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Tag Template - News Hub PRO CoinGenius Hosts Virtual Crypto Event The Road To Mass AdoptionBitcoin price might have crashed on 6 March and the short-term outlook could appear bearish, but the long-term outlook remains bullish as ever. There are three significant on-chain metrics that paint an uber optimistic scenario for BTC in the upcoming bull run. Extreme bullishness for Bitcoin price Perhaps the most widely used and equally significant […]

OTT Summit Ends with Much Optimism for Growth in Asia and a Strong Focus on Content and the Consumer

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Singapore, Apr 6, 2022 - (ACN Newswire) - The Asia Video Industry Association (AVIA) hosted over 850 delegates and featured over 80 industry leaders at the recent OTT Summit, with conversations revolving a lot on the subject of growth, from subscriber and revenue growth to increased local content investment and an intense focus on the customer.

In discussing the outlook for the video industry in Asia, Vivek Couto, Executive Director and Co-Founder of Media Partners Asia (MPA), indicated there remained a lot of room for growth. With most markets having an SVOD household penetration of less than 50%, there was certainly an upside for Southeast Asia and some parts of North Asia as well. However, while the region remained bullish on growth, the Average Revenue Per User remained low, particularly in the Philippines, Thailand, Indonesia, and India. As such, some tiers and price increases would be introduced along the way, especially when premium sport started to be added to the platforms.

The adage of "Content is King" was very much heard throughout the summit. In MPA's review of share of first-title consumption, premium local content was a key driver for customer acquisition, particularly in Indonesia and Thailand, with local content that showed some travelability, and as expected, with Korean content traveling very well, and some Japanese content as well.

This focus on content continued through to the fireside chat with Catherine Park, SVP, Head of Office & Streaming for Asia, Paramount Global, where she reiterated that their "mission is to unleash the power of the content with the belief that content is king." With different go-to-market strategies to unlock maximum value, Paramount Plus planned to launch first in Korea with CJ ENM, then Japan as the next market followed by Southeast Asia in 2023. Park also shared Paramount's "glocal" strategy - to have global vision but with local execution.

The importance of being local was also echoed by many panellists, as Asia could not be seen as one homogenous market. Sagar Pandit, Associate Director, Business Development, Asia Pacific, Discovery, Inc., said, "When you gun for growth, especially in Asia, it's about tailoring your approach for every region but keeping your consumer at the front and centre of whatever you are doing."

And with increasing fragmentation in Asia, customer obsession became a key part of the strategy, as more platforms leveraged technology to deliver personalised experiences. For Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, the three things a customer looked for were highly personalized and relevant content, and new virtual interactive experiences, all built into one single experience, with the use of technology that would allow you to bring all of this to the customer. "If you are only delivering a straightforward service, you are going to be left behind," added Akash Saxena, Head of Technology, Disney+ Hotstar India.

However, the challenge to integrate it all into an operator's platform for a seamless experience very much remained, calling for perhaps greater aggregation and bundling for the OTT industry, as we started to see some fatigue from consumers working with multiple services to meet their content needs.

Closing off the summit with Bold Predictions for the Future of Streaming, Gourav Rakshit, COO, Viacom18 Digital Ventures, remained very optimistic, sharing that a large bet that platforms had not fully capitalised on was the area of media becoming social, with the opportunity to build communities. "We've really made rapid strides in the last five years . . . the next five will be focusing a lot more on delivering consumer delight," said Rakshit.

The OTT Summit is generously supported by Gold Sponsors Brightcove, Lumen Technologies, Synamedia, TV5MONDE, Xandr and Silver Sponsors Akamai, Amagi, Broadpeak, BytePlus, Discovery, Encoding.com, Endeavor Streaming, Irdeto, Magnite, Mediacorp, Mirada, NAGRA, Nielsen, PubMatic and Vindicia.

About the Asia Video Industry Association

The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.

For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA

Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comThe Asia Video Industry Association (AVIA) hosted over 850 delegates and featured over 80 industry leaders at the recent OTT Summit, with conversations revolving a lot on the subject of growth, from subscriber and revenue growth to increased local content investment and an intense focus on the customer.

Academia Excludes Bitcoiners And Supports Tyranny

The academic community must make the choice of honest intellectual consideration of Bitcoin or continued deliberate ignorance.

Crypto Analyst Issues Massive Price Warning for Bitcoin (BTC), Ethereum (ETH) and Three Altcoins – Here Are His Targets

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A widely-followed analyst has a bleak short-term outlook for Bitcoin, Ethereum and several of the largest crypto assets by market cap. The pseudonymous analyst, who goes by the name Capo, tells his 242,000 Twitter followers that there’s no reason to be bullish, and he expects Bitcoin to break down in April. Capo expects BTC to […]

The post Crypto Analyst Issues Massive Price Warning for Bitcoin (BTC), Ethereum (ETH) and Three Altcoins – Here Are His Targets appeared first on The Daily Hodl.

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Week Ahead – An encouraging recovery

Are investors correct to be optimistic? Investors appear remarkably calm at the moment given the level of uncertainty we’re facing this year, from inflation to interest rates and even Covid, when you consider China is still embracing lockdowns. Throw soaring commodity prices into the mix and there’s plenty of reason to be pessimistic. But when […]

US Close: OANDA – Stocks have another strong week, Oil turns positive after Aramco site hit, Gold edges lower, Bitcoin higher

US stocks posted another week of gains as investors watch developments in Russia’s war in Ukraine and as Fed rate hike expectations continue to grow. It seems the skyrocketing move higher with commodity prices has taken a break and that has allowed investors a chance to pile back into equities.  Geopolitical risks remain very elevated […]

Crypto Market Cap Rallies To $2T As Institutions Get Ready To Enter

Crypto market cap rallies to $2T with institutions showing readiness to enter after Goldman Sachs revamped its website’s homepage to show support for crypto and blockchain technology as we can see more today in our latest cryptocurrency news. Bitcoin and the rest of the market rallied on Thursday with the total value of digital assets […]

Crypto Market Cap Rallies To $2T As Institutions Get Ready To Enter

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Ethereum Price Prediction: ETH Price Aims $4,000 Next Above 200-EMA

Ethereum price continues to trade higher for the fifth straight day. The price revisited a one-month high near $3,200. The current price action set the road map for further upside momentum. Ethereum price trades higher with significant gains on Friday. Expect more gains above the 200-EMA at $3,200 toward $4,000. The volume shows signs of

The post Ethereum Price Prediction: ETH Price Aims $4,000 Next Above 200-EMA appeared first on CoinGape.

Ethereum’s Price Broke Through $3K, Analysts Warn Of Needed Retest

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