GameFi is a combination of three massive markets – decentralized finance (DeFi), non-fungible tokens, and blockchain-based games. Blockchain has shown the world its power to shape the future. Together with Decentralized Finance, blockchain brings the concept of GameFi to fruition, becoming one of the most anticipated arenas in the coming years. The goal of blockchain [...]

The post What is GameFi? & Is this the Next Big Thing? appeared first on Blockonomi.

Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes:  Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021).  Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017)  Partnership with Turner’s […]

The post Redefining Brands in Esports appeared first on Esports Group.

For veterans and newcomers alike, Halo Infinite was one of the highly anticipated games of 2021. Not only does the game bring the...

PokémonWe've listed the four contenders included in this week's Pokemon UNITE free rotation feature.Like most multiplayer online games featuring a set of collectible...

Top GamesWhile Amazon Games' New World has been off to a tremendous start, bugs are quickly being uncovered and some of them are...

Top GamesWhat is post control in NBA 2K22 is something many players are wondering about as they look to create their best big...

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

Top GamesEpisode 5 of 2KTV Season 8 is out now, returning to give players a behind-the-scenes look at all of the things that...

Money laundering and gambling in esports is a big problems that has time and again caused multiple problems with game

Hop online: How gaming tournaments bring students together during quarantine

Video games and esports are seeing an unexpected boom as many people are confined to their homes. Similarly, student organizations focused on gaming are staying connected in ways that other clubs can’t.
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