Pokémon Go developer Niantic is closing its Los Angeles Studio, laying off 230 employees while cancelling its NBA and Marvel AR games.In an "organizational...
Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR)...
The creator of Pokémon GO launches its first mixed reality experience powered by the 8th Wall platform. Niantic, the creator of popular location-based augmented...
Public pleasure across the metaverse has cooled, however that doesn’t imply it isn’t nonetheless a serious retail know-how pattern.On the planet of retail know-how,...