HONG KONG, Feb 4, 2022 - (ACN Newswire) - MART IN HONG KONG, a revolutionary annual event organized by FEED HK at the Central Harbourfront since 2017 and extended to Phygital "Online + Offline" mode last year. This year, the organizer, together with csl., FTLife Insurance Company Ltd (FTLife), FILA, Storefriendly, ZOKU, Kung Lee Herbal Tea and N.I.P and 20 other brands will lead us to the virtual world of metaverse, cross the boundaries of the universe and overturning the traditional thinking to see the unprecedented CNY event.
2022 is a year of crypto, NFT and blockchain, FEED HK, as a pioneer in content marketing, has collaborated with Kingsan, a game-producing YouTuber who loves Hong Kong culture, to create the first MART IN METAVERSE CNY Mart in Hong Kong, which allows people to experience the CNY Mart 3.0 with a virtual identity (Avatar). MART IN METAVERSE will be held at the virtual platform Cryptovoxels for 9 days from 28th January to 5th February 2022. People can use the virtual identity to walk into the unlimited virtual space and enjoy the immersive interactive experience.

MART IN METAVERSE is divided into three thematic zones, presenting limited edition CNY-themed products, multi-million-dollar NFT art exhibits, FILA pavilion, etc. You can also visit the cherry blossom tree to make a blessing, watch DJ performance at the "Live @FTLife" stage, etc. All the most unexpected things can happen, connect with the world anytime, anywhere, and explore an unprecedented CNY event together.

3 Themed Zones, 3.0 CNY Event Experience

MART IN METAVERSE is divided into three thematic zones: "The Kolture Pavilion", "Fortune Blossom Pavilion" and " Storefriendly presents: NFT Gallery". Visitors can wander around and enjoy the exclusive metaverse experience with their own imagination.

1. The Kolture Pavilion

Kingsan, a YouTuber renowned for designing games with Hong Kong elements, has designed one of the mart venue "Kolture Pavilion", with Hong Kong-style tenement building tong laus, creating a traditional and ultra-modern exhibition building.

The "Kolture Pavilion" is one of the venues of MART IN METAVERSE CNY Mart, in which eight brands will present traditional and innovative Chinese New Year gifts. Kung Lee Herbal Tea, a traditional herbal tea shop founded in 1948, is once again teaming up with Spanish artisanal candy brand PAPABUBBLE to launch a new handmade herbal tea cotton candy, which will be sold for the first time at Mart in Metaverse, as well as products from mosaic and painting brand CASPAR HOUSE, local creative brand Handmadeship, Thai-infused brand INBAAN, UK crispy pork skin brand Mr Porky, Handcrafted sweets brand YASS COOKIES and creative nostalgic iron-casting brand Iron Workshop, all of which are available for customers to shop online and enjoy offline.

In line with the brand proposition of "Think beyond insurance.", FTLife is daring to break conventions and creating innovative services and products. This time, FTLife has extended its brand to the metaverse with the Live @FTLife stage, located on the rooftop of the Kolture Pavillion, where stage performances will be held from time to time. Visitors will be able to experience the concert performances as in at the physical stage. The event will be held in conjunction with Hong Kong's first-ever Hip Hop Music Awards - Whats Good Music Awards to bring more than 10 local DJs and singers to the stage (performance schedule will be announced separately on the event website or social media page). There is also a wish-making interactive mini-game on the rooftop, displaying your New Year's greetings on the big screen to add blessings to your wishes.

2. Fortune Blossom Pavilion

At the center of the "Fortune Blossom Pavilion" sees a gigantic cherry blossom tree to wish good luck for everyone in the new year, under which there are also 8 other creative brands exhibiting trendy and limited-edition gifts. Amongst them are the Beef Brisket Soup by Chef Jacques Kagi from innovative gourmet brand Jacques n Grill; Other participating brands include ZOKU x CheckCheckCin presenting a limited-edition well-being tumbler set; RAZE, a fashionable mask brand; TeaLab, a five elements herbal tea therapy brand; Powcook, a handmade popcorn brand, together with the Chinese casserole poon choi daily freshly made by Dragon Pot.

In addition, local gin brand N.I.P launched a limited edition of "800 million" Year of the Tiger gin wine at the event, which is available for purchase at the N.I.P. bar next to the cherry blossom tree.

The event is also supported by international casual sportswear brand FILA, which showcases a variety of Chinese New Year apparel and online exclusives at the FILA Pavilion. Visitors can also look for an exclusive "Metaverse Promo Code" to redeem a FILA Chinese New Year canvas bag with their purchase.

HKT's mobile network operator csl. will bring you into the virtual world of 5G and metaverse. In addition, csl. will launch a mysterious interactive game under the cherry blossom tree on 1st February, and everyone has a chance to win a mystery gift.

3. Storefriendly Presents: NFT Art Gallery

Storefriendly, Asia's largest mini storage group, is committed to meeting the needs of its customers by providing quality storage space, and this time it has upgraded its storage space to the metaverse!

A number of local and international NFT collectors and brands, including Monkey Kingdom, local NFT brand God of Wealth, local trendy toy brand ZCWO, and French renowned toy-themed designer Juce Gace, are invited to showcase their NFT artworks which worth over one million HK dollars in total. (Please refer to the appendix for details)

God of Wealth NFT is set to mint 3,888 God of Wealth NFTs on the fifth day of the Lunar New Year, 20 of which will be showcased at the NFT Art Exhibition Hall. The brand is also launching "God of Wealth Giveaway 3.0" at MART IN METAVERSE, giving away one God of Wealth NFT (currently worth 0.88 SOL; approximately HK$900) every day for 8 days in a row. Participants only need to answer a simple question and the most creative answer will have a chance to win a NFT! (Please refer to the appendix for details)

Details of "MART IN METAVERSE"
Date: 28 January (Friday) - 5 February (Saturday)
Time: 24/7
Platform: Cryptovoxels
Entry Fee: Free
Website: https://martinmetaverse.io/

About FEED HK | Group 108

FEED HK | Group 108 is an experienced content marketing and event planning company which provides customers with comprehensive, innovative, and valuable business solutions through creativity, different channels and marketing platforms. Website: https://feedhk.com/

About Kingsan

Game-producing YouTuber Kingsan fell in love with video games when he was exposed to video games through his family when he was a child. After making an occasional video game in his teenage time, he became interested and began to run his own YouTube channel mainly with the production of video games and daily life videos. Currently, the number of his followers totals 200,000.

About Crypto voxels

Cryptovoxels is one of the most popular metaverse platforms where players can buy land, create shops and exhibitions, and text-chat with others with their virtual identities after logging in with their Facebook accounts. Its easy login procedures and stable connection attract players from all over the world.

This press release is dispatched by FEEDHK.
For high resolution photos, please visit: https://bit.ly/3rKak26

For details for media, please contact:
Lierence Li
Phone: +852 6110 8495
Email: [email protected]

Rachel Kwan
Phone: +852 9549 6531
Email: [email protected]

Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comMART IN HONG KONG, a revolutionary annual event organized by FEED HK at the Central Harbourfront since 2017 and extended to Phygital "Online + Offline" mode last year. This year, the organizer, together with csl., FTLife Insurance Company Ltd (FTLife), FILA, Storefriendly, ZOKU, Kung Lee Herbal Tea and N.I.P and 20 other brands will lead us to the virtual world of metaverse, cross the boundaries of the universe and overturning the traditional thinking to see the unprecedented CNY event.

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– Accursed Share (https://accursedshare.art/), a production studio leveraging smart contract technology to push the boundaries of cryptoart, has announced a creative partnership with Wilmore Crossing Academy and New York Times best-selling author, Merlin Sheldrake. Together they will launch an NFT collection based on his award-winning book, Entangled Life: How Fungi Make Our Worlds, Change Our Minds, and Shape Our Futures. The NFTs are digitally curated from Sheldrake's personal studies of three-dimensional scans of thousands of sliced and rendered samples of plants and fungi exploring their codependent intimacy. The NFT collection, featuring his book and studies, will consist of 9,950 NFTs created with the help of screening technology and powered by Algorand's carbon-negative blockchain. The NFT drop starts February 10, 2022 at 6PM UTC. The first 1,000 unique ALGO addresses will receive a free animated NFT from the Entangled Life collection, while the top 100 referrers will receive a more exclusive NFT with dynamic features and surprises. 

“Fungi form living networks that can sprawl over tens or even hundreds of metres. These networks are decentralised, with no head or brain. And yet, fungi are able to integrate an unceasing flood of sensory information and engage in sophisticated trading relationships with plants, striking compromises and resolving dizzyingly complex trade-offs. Fungal coordination is dispersed across their networks, taking place both everywhere at once and nowhere in particular,” said Merlin Sheldrake. “I like to imagine the bewilderment of an extraterrestrial anthropologist who discovered only yesterday, after several decades of studying modern humanity, that we had something called the Internet. It's a bit like that for contemporary ecologists, grappling with the many ways that networks of symbiotic fungi change our understanding of how organisms interact.”

The NFTs in the Entangled Life collection showcase the symbiotic relationship between fungi and plants, highlighting how essential fungi are to life. More than 90 percent of plants depend on this relationship, making it a more fundamental part of planthood than flowers, fruit, leaves, wood or roots. Sheldrake explores how fungi form decentralized underground networks with plants, sometimes known as the ‘Wood Wide Web.' The NFT collection reveals an intimate view at these subterranean roots that make up the base of the food chain and sustain the future of all life on earth.

“Bridging biology with decentralized technology and NFTs is an ideal representation of how fungal networks work together to sustain life,” said John Connor, CEO of Accursed Share. “Merlin's work explores decentralized decision making and resource coordination in fungi, concepts which can help shape the way we understand and design optimal functioning DAOs and other web3 entities.”

Sheldrake explains that all organisms have a method to map and preserve their history. That is among one of the similarities that may be inferred between fungi and the blockchain as both act as decentralized entities with the ability to permanently store information. Blockchain has a similarly fashioned, immutable ledger, which helps record a timescape of inalienable history. Much like humans in the real world and in the Metaverse, fungi are able to navigate their environment, make decisions between alternative causes of action, form complicated and elaborate relationships within their intricate environments—all while achieving and sustaining their form as a decentralized entity. 

Since Accursed Share is an artist-led production studio and art accelerator focused on furthering the limits of NFT art, this collection truly breaks boundaries by bringing together art, education and science. Through its narrative-driven cryptoart pieces and installations, Accursed Share unlocks the creative realm of possibility through smart contracts and multifaceted and dynamic NFT creation. This collection fully embodies this mission, with a portion of proceeds going toward Merlin's study of decentralization in fungal networks and another in support of the Fungi Foundation. 

For more information, please visit https://accursedshare.art/ and sign up for the whitelist here. 

About Accursed Share:

Accursed Share is an artist-led production studio and art accelerator focused on pushing the limits of NFT art. In addition to producing narrative-driven cryptoart pieces and installations, Accursed Share is developing a no-code platform to unlock dynamic NFT creation for everyone, including artists who are not blockchain or smart contract developers.

About Merlin Sheldrake: 

Merlin Sheldrake is a biologist and author of Entangled Life: How Fungi Make Our Worlds, Change Our Minds, and Shape Our Futures (2020). He received a Ph.D. in tropical ecology from Cambridge University for his work on underground fungal networks in tropical forests in Panama, where he was a predoctoral research fellow of the Smithsonian Tropical Research Institute.

Entangled Life, a New York Times and Sunday Times bestseller, has been translated into twenty-two languages and has met with widespread critical acclaim. It was described by The Wall Street Journal as ‘food for the soul'; by The Guardian as ‘brilliant' and ‘entrancing'; by The Observer as ‘wondrous'; by The Mail on Sunday as ‘dazzling'; by The Spectator as ‘truly astounding'; by The Telegraph as ‘mind-boggling. Entangled Life won the Wainwright Prize 2021 and the Royal Society Science Book Prize 2021. It has been nominated for a host of other accolades, including the British Book Awards Book of the Year 2021 and the Rathbones Folio Prize 2021, and been selected as a Book of the Year by The Times, Daily Telegraph, Sunday Times, New Statesman and Time, among others.

Merlin's work has been endorsed by numerous scientific, literary, and public figures, including: Margaret Atwood, Russell Brand, David Byrne, Tyler Cowen, Elizabeth Kolbert, Jaron Lanier, Helen Macdonald, Robert Macfarlane, Michael Pollan, Paul Stamets and Ed Yong. His writing has inspired a couture collection by Iris van Herpen (‘Roots of Rebirth', 2021).

Merlin is a research associate at the Vrije University, Amsterdam, and works with the Fungi Foundation and the Society for the Protection of Underground Networks.

About Wilmore Academy

Wilmore Academy is an NFT marketplace committed to freeing the spirit of enquiry by supporting academic and educational research through the sale of NFTs to individual sponsors. It enables academics, foundations and brands to launch NFTs to support research, typically through donations to universities and foundations. Sponsors of each project join research-focused communities through exclusive discussion channels, progress updates and participation in real-life experiences.

Media contact: [email protected]

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