This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

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Reading Time: 6 minutesMaze creators threaten to publish the confidential data of victims unless the ransom is paid. Comodo Cyber Security team...

Reading Time: 2 minutesWith malware ransoms now rising to as high as $1M (USD), there is heightened urgency for organizations and their CISOs,...