Knowing your customer is the golden rule of sales. Online transactions provide an unprecedented opportunity to truly understand customer behavior and purchase intent at scale. E-commerce retailers that are not utilizing data-driven insights in their operations operate at a significant disadvantage to their data-savvy competitors. Swiftline is a one-stop platform that seamlessly brings data science to e-commerce sellers. Data science and the insights it yields can be applied holistically to optimize the entire customer journey, handling things like inventory, pricing, warranty, market basket analysis, recommendation, upselling, sentiment through reviews, churn, lifetime value, and more. Optimizing these levers can mean the difference for establishing a flourishing and significantly profitable business for merchants. The company also provides non-dilutive financing solutions for expansion through Yardline. AlleyWatch caught up withSwiftline CEO Ari Horowitz to learn more about the inspiration for the business, the company's strategic plans, and latest round of funding from investors that include Raptor Group, Cloverhill Ventures, Atalaya Capital Management LP, The Benvolio Group, Corner Capital Management, Thrasio, Evolution VC Partners, Gaingels, and Ulysses Ventures.
