Though native apps dominate mobile usage in general, there’s the feeling that they may not be the best vessel for AR. Breaking that...

Facebook’s (ahem, Meta’s) much-vaunted Connect event on Thursday was a bit of a distraction from other things in its sphere. And we’re not...

Virtual reality is a groundbreaking technology that immerses people in any surrounding they want and allows them to gain experience that is impossible...

It’s pretty cool how much we can add to our experience of the world with modern tech! For example, augmented reality is one...

Augmented Reality (AR) is a technological innovation that incorporates virtual elements into real surroundings. This new technology is rapidly gaining great popularity and...

13 min readLet’s think about movies like Avatar, Avengers: Endgame, and other science fiction films. They can teleport us to an entirely different...

As we become more and more used to doing things remotely, eCommerce is thriving. Consumers have embraced online shopping, and it currently accounts...

One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula… and...

Immersive shopping is proving to have experiential impact for consumers, and revenue impact for brands. Related to — but separate from — AR...

Augmented reality (AR) is a prime example of a new channel that has almost overnight become a must-have for any communications mix. Here...

Five days ago, on a train traveling home for Christmas, I was thinking about my personal highlights of 2019. While a lot of...

Designing and constructing new buildings with conventional design and construction methods can be time consuming and costly. Moreover, traditional methods are less efficient...