Tag: exhibition
Ice Age animals ready to roam the metaverse
A collaborative team based in California was investigating how AR affects learning in museums, but soon realised there weren’t any accurate Ice Age animals in the metaverse yet that they could use.
As a result, the team at the Natural History Museum of Los Angeles County, La Brea Tar Pits, in collaboration with designers at the University of Southern California (USC), built the models in a blocky, low poly style so that they could be scientifically accurate, but still simple enough to run on normal mobile phones with limited processing power.
“The innovation of this approach is that it allows us to create scientifically accurate artwork for the metaverse without over-committing to details where we still lack good fossil evidence,” said Dr William Swartout, chief technology officer at the USC Institute for Creative Technologies.
A new, scientifically accurate virtual model of the Columbian mammoth (Mammuthus columbi).
Image credit: La Brea Tar Pits
The researchers hope this will also bring more respect to paleoart - the artistic discipline that aims to recreate what extinct animals may have looked like.
“Paleoart can be very influential in how the public, and even scientists, understand fossil life,” said Dr Emily Lindsey, assistant curator at La Brea Tar Pits and senior author of the study.
According to Lindsey, scientists treat a lot of paleoart as an afterthought and are not subject to the same rigorous scrutiny as other scientific research. This can lead to particularly bad reconstructions of extinct animals being propagated for generations in both the popular media and academic publications.
“We think paleoart is a crucial part of paleontological research,” said Dr Matt Davis, an exhibition developer at the Natural History Museum of Los Angeles County. “That’s why we published all the scientific research and artistic decisions that went into creating these models. This will make it easier for other scientists and paleoartists to critique and build off our team’s work.”
Bring the saber-toothed cat to life in AR with this snapcode.
Image credit: La Brea Tar Pits
Davis noted it is just as important to acknowledge what we don’t know about these animals’ appearances as it is to record what we do know. For example, we can accurately depict the shaggy fur of Shasta ground sloths because paleontologists have found a complete skeleton of this species with hair and skin still preserved. For mastodons, paleontologists have only found a few strands of hair – their thick fur pelt was an artistic decision.
The research team hopes that other paleoartists and scientists will follow their example by publishing all the research that goes into their reconstructions of extinct species. This approach should mean better and more accurate paleoart for everyone.
Transmit Entertainment 2021/22 Interim Results Achieve Turnaround, Revenue More Than Doubled to HK$587 million
During the Review Period, the Group further advanced the "Stay-at-Home Economy" and its development strategy of brand diversification. Mainland China continued to be the major source of the Group's revenue and business growth. The Group's proportion of revenue from Mainland China recorded a year-on-year increase of 17.7 percentage points to approximately 96.8%. The Group recorded outstanding results during the Review Period, amounting to approximately HK$587.2 million, representing an increase of approximately 265.2% as compared to the corresponding period last year. The Group's turnaround was mainly due to the airing of "The Ideal City", an inspiring urban workplace TV series and "The Detectives' Adventures", a megahit mystery solving reality show, which drove a significant year-on-year revenue growth of approximately 1,296.4% to approximately HK$502.2 million for the film, TV series and variety show production and distribution segment; and the Group completed the disposal of partial equity interests in the film exhibition business in May 2021, which reduced both the sales and distribution expenses of the related film exhibition business. During the Review Period, the Group recorded the profit attributable to the owners of the Company of approximately HK$10.6 million.
Business Review
Keeping up with the development of the industry and the entertainment tastes of young viewers, the Group has continued to focus on developing and producing contents of outstanding film, TV series and variety show, while actively exploring innovative business models such as web series, online movies and short videos. "The Ideal City" aired on the video website iQIYI and numerous first-tier TV stations across the country, ranking first in the CSM63 TV series viewership ranking, as well as receiving more than ten industry honors and awards including being shortlisted for the 2018-2022 List of Key TV Series Planning and Theme of the National Radio and Television Administration, and was recognized as the "2021 Outstanding Show Broadcasting Overseas" by the National Radio and Television Administration. "The Detectives' Adventures" creatively reinterprets a classic film and television copyright through live action role playing, introducing a production model for detective-themed variety show that appeals to audiences of all ages, successfully gaining multiple industry awards, including the 2021 Internet Viewing + Ranking Internet Varity Show of the Year and the Innovative Variety Show of the Year of the Sixth New Recreation . New Consumption etc. On the other hand, the scriptwriting team of the Group participated in popular TV shows such as the Lantern Festival Gala of the China Media Group and the variety show "Super Sketch Show", continuously spurring related discussions and becoming a trending topic in multiple platforms.
Considering that the COVID-19 pandemic has brought about a challenging business environment for the film exhibition business, the Group disposed partial equity interests in the film exhibition business to reallocate financial resources to other businesses with higher development potential, thereby generating more returns for shareholders of the Company (the "Shareholders"). The disposal transaction was completed on 26 May 2021. Thereafter, in accordance with a management agreement and a supplemental agreement entered by the Group with Cinema City (WL) Limited and Mandarin Motion Pictures Limited, the Group earns fees for the operation of Langham Place Cinema during the term of the agreements. The management believes that the above-mentioned strategic measures will proactively pose a positive impact on the Group's future results and financial performance.
The Group continued to improve its industry chain and broaden its revenue base, and its artistes and internet celebrities continued to be more influential in market segments. During the Review Period, the Group's artistes starred in many TV series and movies, and participated in many endorsement activities. Among which, Yang Chaoyue starred in two costume TV dramas "Chongzi" and "The Seventh Generation", and Li Yitong starred in TV series such as "Warm Cold Nights In The Nine Heavens", "Spy Game" and "Punch Out".
Outlook
Looking forward, the Group will continue to focus on the development of film and TV series production business as well as artiste and internet celebrity agency business in Mainland China, and strives to create a pan entertainment ecosystem and integrate upstream and downstream industry chains, while proactively expanding various realization channels from the downstream industry chains in a bid to attain the strategic deployment of fusing its strengths and resources. Taking advantages of the ample resources of online platforms, the Group will continue to focus on producing quality film and TV series content, while actively diversify the revenue base by continuously identifying business opportunities in relation to the "Stay-at-Home economy" on four aspects including online stream, short videos, internet celebrity cultivation and traffic monetization.
The Group is currently producing a number of projects, including an urban mystery TV series "Frozen Surface" and the third season of variety show "I Love You, Me Too". With the good viewing performance and online popularity of the work, the Group plans to create a self-developed multi-season variety show brand by producing the third season of "I Love You, Me Too" and the second season of "The Detectives' Adventures". In addition, the Group will develop and produce films and TV series on a number of popular copyrighted works of fiction including "Love Destiny", "Wishful Egg", "Romance in the City", "Peach Blossom Debt", "Queen of the Sea" and "Locard's Theory".
Ms. Zhao Wen Zhu, President and Executive Director of Transmit Entertainment, said, "Although the industry was still plagued by the COVID-19 pandemic and the market sentiment, the Group realized a turnaround during the Review Period, benefited from tapping the 'Stay-at-Home Economy' and brand diversification development strategies. Significant growth from the segment of TV series and variety shows production fully demonstrated the outstanding competitiveness of our production team, which helps the Group proactively seize enormous business opportunities in the China market and continue to drive business growth. Transmit Entertainment will further utilize its whole industry chain capabilities to continuously enhance its profitability and extend our competitive edges in the industry, and generate sustainable and satisfactory returns to our shareholders."
About Transmit Entertainment Limited (stock code: 1326)
Transmit Entertainment Limited is a fully-integrated media and entertainment company that empowers the consumer industry. It principally engages in (i) film, TV series and variety show production and distribution; (ii) film exhibition; and (iii) pan-entertainment (including internet celebrities and artiste agency, and pan-entertainment businesses along the value chain). The Group strives to implement the development strategy in relation to the stay-at-home economy and brand diversity through combining resources of scriptwriting, direction and celebrity to cultivate, explore and create popular films and television copyrights by continuously offering quality content and nurturing talented artistes in order to develop its self-owned full industry chain model and construct a unique soft-power moat.
Taking advantages of online platforms to cultivate new artistes and celebrities, the Group proactively explores and develops self-owned retail brand targeting young consumers to further diversify the revenue base by identifying business opportunities in relation to the stay-at-home economy on four aspects, including online stream, short videos, celebrity cultivation and traffic monetization, which eventually forms a business model with the Group being the center supported by film, television and variety show. The Group also expands its business through partnership and enriches its industry chain with self-developed products, forming an integrated upstream and downstream industry chain to fully seize the new opportunities arising from the pan-entertainment business.
Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comTransmit Entertainment Limited ("Transmit Entertainment" or the "Company", together with its subsidiaries, the "Group"; stock code: 1326) today announced its unaudited interim results for the six months ended 31 December 2021 (the "Review Period").
HKTDC welcomes 2022/23 Budget
HKTDC Chairman Dr Peter K N Lam said: "The pandemic has brought unprecedented challenges to SMEs in the past two years. The measures announced in this year's Budget, including enhancements to various export credit and SME financing schemes, can alleviate pressures on cash flow and operations. In addition, the various measures to support the IP (intellectual property) and technology sectors can also help SMEs tap into new markets and upgrade and transform their business.
"We are also encouraged that the HKSAR Government has allocated additional funding to support Hong Kong businesses pursuing development in the mainland. Through our network of mainland offices, we will work with partners including established Hong Kong business, professional services, and young entrepreneur associations in these cities, to organise training, exchange events, business missions and promotion campaigns.
"We believe this can help Hong Kong businesses in the mainland to expand and capture opportunities arising from the 'dual circulation' strategy and the Guangdong-Hong Kong-Macao Greater Bay Area, so as to better integrate into the nation's development." Dr Lam said.
In addition to the mainland market, the HKTDC will continue helping SMEs capture business opportunities in mature and emerging markets. Dr Lam said: "We will continue to help Hong Kong companies develop ASEAN (Association of Southeast Asian Nations) and mature markets with enhancements to our flagship overseas promotions such as 'Think Business, Think Hong Kong', as well as strengthen our online and offline platforms, business matching services, SME support schemes and other training activities, to help Hong Kong businesses connect with global enterprises and target relevant opportunities effectively. We are also glad to learn that the Government will actively consider attracting more conventions and exhibition events to be organised in Hong Kong when the pandemic subsides."
"Our team at the HTKDC will do all we can to create new opportunities for our industries, enabling them to diversify and find new impetus for recovery and growth amid the pandemic." Dr Lam added.
Media enquiries:
HKTDC's Communications & Public Affairs Department
Susanna Sin, Tel: +852 2584 4294, Email: [email protected]
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn
Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comThe Hong Kong Trade Development Council (HKTDC) welcomes the Hong Kong Special Administrative Region (HKSAR) 2022/23 Budget, including the additional funding to the Council for a support scheme for Hong Kong businesses in Mainland China, to help them capture opportunities under the National 14th Five-year Plan.
Latest Intelligence
