Basketball player LeBron James is the latest celebrity to join Crypto.com‘s high-profile marketing campaign, which already includes actor Matt Damon and the naming rights to a Los Angeles sports facility. The LeBron James Family Foundation (LJF) and Crypto.com announced a multi-year agreement on Friday to support Web3-related ‘educational and professional development initiatives’ that help students and families create a ‘solid foundation in Web3 and…blockchain-based decentralized applications.’ Web3 (or Web 3.0) refers to what some see as a more egalitarian and fair internet. Its proponents argue that it is decentralized, providing consumers more control. The relationship with James is part of Crypto.com’s huge marketing push in recent months, which has enlisted the help of Hollywood luminaries and cost the company more than $1 billion. The Singapore and Hong Kong-based exchange secured a $700 million contract in November to have its name emblazoned on the former Staples Center, which is now home to the NBA’s Los Angeles Lakers (James’ franchise) and Clippers. The company earns a share of crowd transactions at the venue as part of the arena naming rights contract, and even more if the transactions are conducted using Crypto.com’s app. In October, Crypto.com debuted television advertising showing Damon, a corporate investor who has since become the brand’s face. The Damon-led series of ads, which will also include NBA player Carmelo Anthony, mixed martial artist Ronda Rousey, and South Korean rapper Lee Chae-rin, nicknamed CL, cost $100 million to develop. Crypto.com declined to comment on whether James would feature in a commercial as part of the new collaboration. According to Bloomberg, the corporation has also invested another $400 million in other sports sponsorship deals, including with the Ultimate Fighting Championship (UFC), Formula 1 motor racing, and elite ice hockey, football, and soccer clubs. In December, Crypto.com CEO Kris Marszalek told Fortune that the platform’s goal is to become the next ‘killer app…like Instagram, but for the crypto world.’ He indicated at the time that the company was profitable on $500 million in revenue during the April to June 2021 quarter. Crypto.com had 10 million users a year ago, but according to a representative, that figure has increased dramatically since then. Hackers stole almost $30 million in cryptocurrency from 483 Crypto.com customer accounts earlier this month; the business later refunded those users. Celebrities are increasingly being used by crypto firms, metaverse platforms, and digital asset efforts, such as non-fungible token (NFT) projects, to generate attention. NBA player Steph Curry, for example, just debuted a digital shoe NFT collection and owns an NFT from the Bored Ape Yacht Club, a popular NFT collection featuring bored-looking digital apes in various colors and clothes. Meanwhile, Paris Hilton, a reality TV celebrity, and DJ Steve Aoki just performed in the metaverse. In the Sandbox, one of the most popular metaverse platforms, Warner Music is constructing a concert-themed theme park. Celebrities promoting cryptocurrency and other hot internet-based enterprises, on the other hand, have been chastised. Investors filed a complaint in early January, saying that celebrity marketers of the crypto asset EthereumMax misled them through fraudulent and deceptive social media posts. The complaint names reality celebrity and influencer Kim Kardashian as well as boxer Floyd Mayweather. Skeptics also worry about a coming ‘crypto winter,’ which refers to a significant decrease in cryptocurrency prices followed by months of decline. Bitcoin and Ethereum, the two most prominent cryptocurrencies, have lost over 40 percent of their value since November.

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The post SOL, MATIC, And ONE Lining For 5X Growth In 2022! Right Time To Enter The Trade? appeared first on Coinpedia - Fintech & Cryptocurreny News Media| Crypto Guide

Cryptocurrency prices continue to take a beating, yet value-focused traders might consider taking a keen look at Solana, Polygon, and Harmony. The pain trade has been an unsolicited sight across the crypto-verse since January 1st. In addition to the adverse market sentiments, network congestion appears to have wiped out a majority of the gains. Veterans …

After a rollercoaster January, Wall Street is now expecting the Fed to aggressively raise interest rates over the course of the year as they scramble to control inflation. The US dollar is once again king as most economists are now expecting the Fed to deliver anywhere between 3-7 rate hikes this year. The upcoming week […]

Metaverse and blockchain gaming tokens are starting to come out of the crypto winter.…

The post Enjin Coin (ENJ) rallies slightly – Can it find enough bullish momentum in the near term? appeared first on Coin Journal.

With the bloody crypto-market sell-off led by Bitcoin outpacing a market retreat in the U.S. stock market, various investors are now turning their attention to Michael Saylor’s business intelligence firm, whose Bitcoin investments seem balanced on a knife-edge. There is no doubt that Michael Saylor is one of the most popular Bitcoin investors out there, with […]

Globally, cryptocurrency has never been in sharper focus.Following suit from a historic 2021 spanning El Salvador’s Bitcoin adoption to all-time high market prices,...

Bullish XLM price prediction ranges from $0.4468 to $0.7554. XLM price might also reach $0.7 soon. XLM bearish market price ...

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The recent lull in cryptocurrency market prices has been felt across all sectors in the industry, but decentralized finance might be in for an especially harrowing time, according to experts at DApp Radar. All major cryptocurrencies including Bitcoin and Ethereum witnessed double-digit losses over the past week, and experts fear that a bear market has […]

Renewed signs of a “crypto desert” coupled with declining yields make Coinbase especially unattractive heading into the first half of this year, Mizuho Securities said in an analyst report published Tuesday, cutting its price target for the shares to $220 from $300. Mizuho forecasts the crypto exchange had trading volume of about $525 billion in…

The post Coinbase Shares Are Very Unattractive Heading Into First Half, Mizuho Securities Says appeared first on Bitcoin News Miner.

Ethereum, which has managed a return on investment (ROI) of 8700%, has cultivated a lot of dampened market sentiments lately. In fact, following the market’s downfall, Ethereum has lost over 51% of its value since its ATH of $4,878.26 three months ago. A profitable majority And yet, data by IntoTheBlock seems to suggest that 67% […]

Think the current crypto market downturn is bad? Check out these Bitcoin crashes and bear markets.

UBS, Switzerland’s largest bank, has warned about a crypto winter where prices crash and may not recover for years. The bank’s analysts explained several major reasons affecting the prices of cryptocurrencies. UBS Expects Crypto Winter That Could Last Years Switzerland’s largest bank, UBS, has warned of a crypto winter where prices crash and […]