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UK-based esports organisation Tundra has hired former Guild and Galaxy Racer content chief Danny Lopez as director of marketing and content. 

Tundra secured Danny Lopez to lead the organisation’s content strategy and brand direction. Danny will oversee all Marketing verticals including, social media, content creators and influencers, brand partnership activations. 

The news comes after Danny produced the announcement video for Tundra’s move into Fortnite and the signing of UK player Veno, and just as the org exited Valorant (which Tundra entered briefly just last month):

Statement on our VALORANT roster

Thank-you @Officialbonkar, @YACINELAGHMARI, @krea6oN, @m4chinacsgo, @NilleValorant, @SALAHihb & @joejedwards 💜 pic.twitter.com/dekliVicL8

— Tundra Esports (@TundraEsports) March 22, 2022

Danny has held senior positions in esports for the last several years specialising in brand management, strategy, creative, merchandise, social media and content.

Continue reading Danny Lopez joins Tundra as director of marketing and content as org exit Valorant: ‘I want to go head to head with the best in the world and turn heads outside of esports’

The hype is over and it is time to get serious. Long gone are the days when you can sell any content to your audience and they will take it in hook, line, and sinker. Today, the blockchain and crypto audience is smarter. That means you have to step up your game and improve your […]

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