A new note at the top of a documentation page indicates that Microsoft halted development on Maquette, its VR prototyping tool.

The Sandbox is an Ethereum-based decentralized NFT gaming metaverse that enables non-tech savvy users to create, sell, use, and monetize their own virtual reality NFTs.  The crypto metaverse uses its…

The post What is The Sandbox: A Guide to the Growing Crypto Metaverse appeared first on CoinCentral.

This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know:  The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021.  Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions.  AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]

The post Hacking Esports and Gaming with Brand Activations appeared first on Esports Group.

Originally written by Anna Jordan on Growth Business

Edge Investments raised £85m, with its Create the Future fund aiming for a £100m final close. The fund will support firms contributing to the creative economy

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

The post New to the Street August 8th, 2021 | Clubhouse Media Group, FINXFLO, SportemonGo, Gaensel Energy Group, Solar Integrated Roofing, GlobeX Data, RushNet, Sekur appeared first on Exploring the Block.

As part of the GEL championship at GSU, GEL and the GGDA have organized the following panels. All are free and open to the public. Georgia State Sports Arena, 125 Decatur St., S.E. Atlanta 30303. Google Maps: https://goo.gl/maps/56eza91NotA2 Parking GSU’s G-Deck is directly adjacent to the Sports Arena and free to all attendees on Sat April […]

https://www.eventbrite.com/e/pantherlan-tickets-57757749985 Georgia State University’s varsity esports program will host and compete against multiple college and university teams during the third PantherLAN Esports Tournament with live, in-arena finals across multiple games on Saturday, April 6 at the Georgia State Sports Arena, 125 Decatur St., S.E. Parking details are at the end of this post. The Georgia […]