Tag: consumer education
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CAP Consumer Survey Shows the Benefits of Site Blocking
Countries around the region that implement site-blocking showed a change in consumer behaviour to stop accessing piracy services due to sites being blocked and the change was most notable in those countries that used regulatory blocking. In Indonesia, more than 50% of consumers say that they have stopped or rarely access pirate services as a result of blocking, as do nearly 50% of consumers in Vietnam and 45% in Malaysia.
Encouragingly, the surveys show that regular site-blocking not only stops consumers accessing pirated content online, but also drives them towards legitimate sources, with more than 48% of consumers around the region stating they would subscribe to paid online services if the content they wanted to watch was not available via a pirate source.
Matthew Cheetham, General Manager of CAP, noted, "It is now clearly evident that site blocking, particularly regulatory blocking, is effective. The benefits are multi-fold, not only are consumers being directed towards legitimate content, but in being blocked from accessing pirate sites, they are also protected from the serious risks that previous CAP studies have proven are inherent in accessing pirate sites." The surveys also illustrated the growing migration of consumption of pirate content via social media and messaging platforms. "However, the surveys also show the benefits of consumer education with a growing awareness amongst consumers of the negative consequences of piracy, most particularly via illicit profiteering and malware," added Cheetham.
For the first time, CAP's YouGov consumer surveys were undertaken across several countries simultaneously. The surveys will be repeated across the same countries annually, and in doing so, will enable longitudinal analysis of consumer behavioural trends towards piracy and enforcement measures around the region.
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.
For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: [email protected]
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA
Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comThe Coalition Against Piracy's (CAP's) most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61% of consumers admit to accessing pirate services in each country, site blocking, and in particular government regulatory blocking, is having a noticeable effect in stopping consumers accessing pirated content online.
Singapore Court Orders Largest Block of Illegal Streaming Sites in Singapore
The Order was obtained by CAP members, BBC Studios, Discovery Communications, LaLiga, the Premier League and TVB International against illegal streaming sites that were offering access to some of the most sought-after content including premium sports, drama and entertainment. The Order covered the greatest number of sites and domains yet sought by CAP members. Under the Order Internet Service Providers must disable access to these illegal sites and their associated domains.
The Order is part of CAP's ongoing campaign in Singapore and around the region against illegal streaming sites. "Illegal streaming sites are simply illegal," said CAP's General Manager, Matthew Cheetham. "Piracy is not a victimless crime and hurts not only content providers but also consumers who can be exposed to viruses and malware when accessing illegal sites, including malware that can access a user's sensitive data such as banking details."
The Order comes shortly after the release of a new study commissioned by CAP, "Time to Compromise". The study showed that a typical user visiting illegal streaming sites could be infected by ransomware, several trojan horses, and other Advanced Persistent Threats (APTs) within 42 seconds on a Windows machine, and 78 seconds for an Android device. The results support the hypothesis that there is a nexus between illegal streaming sites and malware infections, where site operators generate significant revenue from allowing malicious ads to be placed on their sites. Malware authors can in turn gain access to consumer PCs and mobile devices, and all of the data held in storage, including access to banking login details and other sensitive logins.
A study on the online content viewing behaviour in Singapore, commissioned by CAP and conducted by YouGov shows that blocking sites is effective with the percentage of Singaporean consumers accessing illegal streaming sites and using Illicit Streaming Devices (ISDs) dropping in recent years. "Enforcement is key but so is consumer education," said Cheetham. "This Order carries a dual purpose in not only blocking access to illegal content but also informing consumers that the sites are illegal."
About the Asia Video Industry Association
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) and provides insight into the video industry through reports and conferences aimed to support a vibrant video industry.
For media enquiries and additional background please contact:
Charmaine Kwan
Head of Marketing and Communications
Email: [email protected]
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA
Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comThe Asia Video Industry Association's Coalition Against Piracy (CAP) commends the Singapore High Court for granting an Order to block 30 illegal streaming sites and almost 150 associated domains responsible for the distribution of considerable quantities of illegally streamed content in Singapore.
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